Job details

Local SEO Search Specialist (12 month contract)

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The role of the Local SEO Executive is to leverage the Google local search landscape and to lead activities relating to Google products like Google My Business (GMB) and Local Services Ads (LSA). In addition, the role will audit, monitor and implement Technical Local Paid Search & SEO

Key Tasks:

▪ Responsible for supporting the Search Marketing team across SEO, Data & Insight, Paid Search and Content to action and deliver priority Organic Search projects across Rentokil Initial and its subsidiary brands globally.

▪ Assisting and supporting the Digital Projects & Deployment team where required with the rollout of new and existing digital projects; for example, new website crawls & launches in Magnolia, international & local competitor analysis, B2B campaign optimisation or organic & paid social media initiatives.

▪ Assisting in the development of SEO management processes and procedures, best practice and self-help guides to support Rentokil Initial and subsidiary brand colleagues. ▪ Be a reliable, technically sound, and knowledgeable SEO contact for our international markets for any BAU SEO related issues with their websites. If required, assist the SEO team in troubleshooting sticking points in organic growth and help develop future SEO strategy.

▪ Collaborating with Customer Experience, Digital Projects and Deployment, Digital Account Management and third party vendors to deliver the operational implementation of RI’s Digital Search Strategy.

▪ Responsible for working across the organic & local search landscape and delivering across both organic and paid search channels to support Rentokil Initial and its subsidiaries leverage organic search volumes to drive conversion

▪ Strong knowledge and experience of Local SEO considerations, analysis & reporting, on-page, local search strategies as well as how social media benefits organic search visibility. You should also have experience of Google Business profile and SEO Audit

▪ Good understanding and experience of SEO best practices: including defining technical considerations through audits, making on-page recommendations, understanding the organic local search ecosystem and how social media could be used as part of a holistic strategy

▪ Understanding of search engine algorithms and their impact on the organic performance of websites

▪ Understanding of technical SEO changes (e.g. robots.txt optimisation, 301 redirects, hreflang, canonicalization, schema, etc.)

▪ Use 3rd party audit / SEO / Search tools to carry out web quality audits. Examples include SEMRush, deep dive site crawlers such as Screaming Frog and backlink auditors such as Kerboo/Ahrefs.

Competitive salary
Hybrid working
Rentokil Initial Reward Scheme
23 days holiday, plus 8 bank holidays
Employee Assistance Programme
Death in service benefit
Healthcare
Free parking

At Rentokil Initial, our customers and colleagues represent diverse backgrounds and experiences. We take pride in being an equal opportunity employer, actively encouraging applications from individuals from all walks of life. Our belief is that everyone irrespective of age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs, has the potential to thrive and contribute.

We embrace the differences that make each of our colleagues unique, fostering an inclusive environment where everyone can be their authentic selves and feel a sense of belonging. To ensure that your journey with us is accessible if you have any individual requirements we invite you to communicate any specific needs or preferences you may have during any stage of the recruitment process. Our team is available to support you; feel free to reach out to (joanna.sharpe@rentokil-initial.com) if you need anything

Be Yourself in Your Application! At Rentokil Initial, we value innovation, but we want to see the real you! While AI can help with structure and grammar, make sure your application shows your true passion and understanding of the role. A personal touch will help you stand out.

Average salary estimate

$60000 / YEARLY (est.)

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$50000K

$70000K

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What You Should Know About Local SEO Search Specialist (12 month contract), Rentokil Initial Group

Join Rentokil Initial as a Local SEO Search Specialist on a 12-month contract and elevate our presence in the local search landscape! In this exciting role, you'll be at the forefront of optimizing Google My Business (GMB) and Local Services Ads (LSA). With responsibility over priority organic search projects, you'll collaborate closely with our Search Marketing team to drive exceptional results for Rentokil Initial and its subsidiary brands on a global scale. Your day-to-day will involve helping to audit, monitor, and implement technical local SEO strategies, while also providing essential support for various digital projects. We value your expertise in making informed decisions based on data; your grasp of local SEO best practices and technical considerations will be paramount. Additionally, you’ll conduct competitor analysis, optimize our B2B campaigns, and consult across departments to ensure our digital search strategy is executed flawlessly. By becoming the go-to SEO contact for our international markets, you're not just tackling immediate challenges; you'll also help shape our future SEO strategies. At Rentokil Initial, we embrace diversity and aim for an inclusive environment where everyone's potential can shine. If you're ready to blend your skills in technical SEO with a passion for local search, we would love to hear from you!

Frequently Asked Questions (FAQs) for Local SEO Search Specialist (12 month contract) Role at Rentokil Initial Group

What are the main responsibilities of a Local SEO Search Specialist at Rentokil Initial?

As a Local SEO Search Specialist at Rentokil Initial, you will oversee activities related to Google My Business and Local Services Ads while managing priority organic search projects. Your role includes auditing and implementing technical local SEO tasks, collaborating with various teams, and providing support for the overall Digital Search Strategy.