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Head of Marketing

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Education Perfect is an EdTech platform designed to empower educators and amplify their impact in the classroom. We aim to enable teachers to personalise learning at scale with a range of powerful learning, assessment, and insights tools, helping them and their students reach their full potential.

As an EPeep, you’ll work on projects that have a real impact on students' lives and have the freedom, support and resources you need to develop your skills and grow your career.

We’re looking for an experienced Head of Marketing to lead our marketing and SDR teams on a 12 month fixed-term contract (parental leave cover).

This is a pivotal leadership role where you'll be responsible for developing and executing comprehensive marketing and SDR strategies that leverage multiple channels and touch points to effectively reach and convert our target audience.

This role is open to candidates across New Zealand.

What you will do

Build, mentor and scale a high-performing marketing and SDR team
Work closely with Product, Product Marketing, Sales and Customer Success to align marketing strategy with broader business goals
Foster a culture of innovation, data-driven decision-making and customer obsession
Develop and manage the revenue marketing and SDR budget, allocating resources effectively and optimising spend to maximise results
Partner with the revenue organisation to ensure marketing efforts directly support revenue growth, meeting pipeline coverage and revenue targets
Work closely with Product Marketing to ensure the marketing function and operational plans are closely aligned with GTM plans.
Drive the marketing vision in line with business strategy and implement ABM strategies to engage high-value accounts
Drive clear and constant communication of goals and success metrics to the organisation to ensure consistency and accountability with end-to-end reporting and analytics
Continuously evaluate pipe-to-spend and the performance and cost of acquisition, adjusting demand tactics and strategy accordingly
Oversee the entire marketing mix and ensure operational marketing is aligned to meet targets
Drive the team to achieve key business metrics including MQLs, sales-accepted opportunities, pipeline coverage and closed business
Serve as subject matter authority on marketing funnel and SDR revenue metrics
Forecast, measure, analyse and report on the impact of demand creation activities on sales pipeline and bookings
Elevate the EP's visibility and reputation in the EdTech sector, leading PR and influencer strategies to expand reach and explore new geographic and vertical expansion opportunities

About you

Strong leadership and team management skills, with a track record of building and developing high-performing teams
Strategic thinker with the ability to translate business goals into actionable marketing plans and initiatives
In-depth knowledge of marketing channels and the ability to operate at 30,000 foot strategy view as well as to provide direction on tactical execution
Strong analytical skills, with the ability to interpret data and insights to drive decision-making and optimise marketing performance
Excellent communication and presentation skills, with the ability to effectively convey marketing strategies and results to stakeholders at all levels
Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneously and deliver results within deadlines
Creative mindset with a passion for innovation and staying ahead of marketing trends
Proven track record of successfully driving marketing initiatives that contribute to business growth and revenue generation

What we offer

As our team is based globally, we offer both remote and flexible working arrangements
Three extra days of annual leave during our end of year shut down period
Access to Sonder our EAP and wellness provider
Employee referral program - $2000 when you refer a new team member
Ongoing professional development, including opportunities to develop your career into other areas of our business and access to EPs Learning Hub
EP support groups - Mana Wahine, DEI, Environmental Impact and Wellness Committees
The opportunity to work within a growing global business with Diversity Works accreditation, Carbon Net Zero BCorp status, Digital Promise certification, and an unwavering commitment to our mission, people, and community

We celebrate individuality, value diversity, and understand that flexible and remote work opportunities enable our team members to work in a way that fosters creativity and inspires individual brilliance. When you work with us, you're not just joining a company - you're joining a team united by the desire to make a difference.

What You Should Know About Head of Marketing, Education Perfect

At Education Perfect, we're on a mission to empower educators and amplify their impact through our innovative EdTech platform. We’re excited to invite an experienced Head of Marketing to join our dedicated team on a 12-month fixed-term contract to cover parental leave. In this pivotal role, you will spearhead our marketing and SDR (Sales Development Representative) teams, shaping strategies that truly resonate with our target audience across various channels. We value innovation and a data-driven mindset, and you will be at the forefront of mentoring a high-performing team that continuously seeks to optimize our marketing spend for maximum results. By collaborating closely with product, sales, and customer success, you will align our marketing endeavors with broader business goals, ensuring that our strategies effectively support revenue growth and pipeline targets. You'll play a key role in developing and managing budgets, creating ABM strategies to engage high-value accounts, and elevating Education Perfect's visibility within the EdTech sector. With strong communication and project management skills, along with a passion for innovation, you will lead our efforts to define success metrics and analyze the effectiveness of marketing activities. If you're ready to make a significant impact while working with a dynamic team in a globally recognized company, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Head of Marketing Role at Education Perfect

What are the main responsibilities of the Head of Marketing at Education Perfect?

As the Head of Marketing at Education Perfect, you will be responsible for overseeing and developing comprehensive marketing and SDR strategies that effectively reach our target audience. Your duties include building and mentoring a high-performing marketing team, aligning marketing initiatives with business goals, managing budgets, and driving revenue growth through data-driven decisions. You'll also oversee the marketing mix and ensure operational marketing meets the company's objectives.