Corporate Communications Manager

The Corporate Communications Manager at OLIPOP is responsible for managing corporate communications strategies that reflect the company’s vision and culture. This includes crafting communication narratives across various platforms, handling crisis communication, supporting executive media relations, and collaborating with different departments to meet business objectives.

To thrive as the Corporate Communications Manager at OLIPOP, candidates should hold a Bachelor's degree in Communications, Journalism, PR, or a related field, and possess at least 6 years of communications experience with a strong emphasis on corporate writing. CPG experience and crisis communications expertise are preferred.

OLIPOP emphasizes personal growth alongside professional responsibilities. As the Corporate Communications Manager, you will be encouraged to express your ideas, learn from experiences, and continually adapt, helping you develop your skills in a supportive and collaborative environment.

At OLIPOP, the Corporate Communications Manager will create a variety of content including press releases, social media posts, newsletters, presentations, and strategic messaging guides, all aimed at enhancing the company’s communication efforts and connecting with audiences effectively.

The work culture at OLIPOP is vibrant, collaborative, and innovative. As a fully remote team, communication and creativity are key to supporting the fast-paced environment, along with a focus on personal development and celebrating diverse backgrounds.

In your response, highlight specific instances where you developed crisis communication plans or managed brand reputation during challenging situations, emphasizing your analytical thinking and proactive measures.

Discuss the importance of aligning messaging with OLIPOP's vision and mission, outlining steps to engage internal teams, determine key messages, and leverage media channels to reach the target audience.

Share your approaches in building relationships with journalists, creating press materials, and ensuring that the company's messaging aligns with media expectations, showcasing your skills in persuasion and storytelling.

Talk about specific metrics and KPIs you’ve used to evaluate the effectiveness of your strategies, such as media coverage, audience engagement metrics, and feedback from internal stakeholders.

Use this opportunity to demonstrate your empathy and communication skills, explaining how you scaffolding your message while maintaining transparency and trust among employees.

Detail your approach to understanding the target audience, which includes researching trends, developing a content calendar, and ensuring that messaging aligns with OLIPOP's brand voice.

Mention the resources, industry publications, and professional networks you follow to keep your skills sharp and your knowledge fresh, demonstrating your commitment to continuous learning.

Outline approaches like building partnerships with local organizations, fostering brand advocates, and implementing feedback loops with customers to ensure their voices are heard and valued.

Explain your methodology in understanding the executives' visions, synthesizing their goals into concise messages, and ensuring they are equipped with everything needed for effective media interactions.

Illustrate how storytelling can strengthen brand identity and connect emotionally with audiences, providing examples where this has been applied successfully in your previous communications initiatives.