Paid Media Manager

As a Paid Media Manager at The Financial Times, your primary responsibilities include developing and implementing paid media strategies, managing campaigns across platforms such as Google Ads and LinkedIn, and analyzing campaign performance metrics. You'll also collaborate closely with marketing and design teams to create engaging ad visuals and copy that align with our business objectives.

To qualify for the Paid Media Manager role at The Financial Times, candidates should have a minimum of 5 years of experience in managing paid media campaigns, preferably in performance marketing. Proficiency in tools like Google Ads, LinkedIn Campaign Manager, and familiarity with analytics and reporting tools is essential. An analytical mindset and excellent communication skills are also crucial for success in this role.

The Financial Times fosters a collaborative and supportive workplace culture where employees can thrive. As a Paid Media Manager, you’ll have opportunities to connect with experts, expand your skills, and pursue your career aspirations through various learning initiatives, mentorship programs, and hands-on experiences.

The work environment at The Financial Times promotes collaboration and innovation while allowing for flexibility. With a 50% hybrid working model, as a Paid Media Manager, you'll enjoy a blend of in-office camaraderie and remote adaptability, ensuring that you can thrive in a way that fits your personal needs.

As a Paid Media Manager at The Financial Times, you can expect a robust benefits package, including generous annual leave, health coverage, a strong 401k match, inclusive parental leave, subsidized gym memberships, and many opportunities to give back to the community, ensuring a well-rounded professional and personal life.

In discussing your experience with Google Ads, highlight specific campaigns you've managed, focusing on your approach to keyword selection, bid strategies, and performance metrics. Be prepared to discuss how you've optimized campaigns over time based on data analysis and insights.

When measuring campaign success, mention key performance indicators (KPIs) such as click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS). Provide examples of how you've used these metrics to adjust strategies and improve campaign performance.

Discuss your approach to audience targeting by mentioning the importance of segmentation based on demographics, interests, and user behavior. Highlight any tools or techniques you use for conducting audience research and how you've tailored messages to different segments to enhance engagement.

Explain how you regularly read industry publications, attend webinars, and participate in social media groups to stay informed about the latest trends in digital marketing. Mention any specific resources or events you find valuable for continuous learning.

Share a specific example of a campaign, detailing your role, the strategy you implemented, and the measurable results achieved. Highlight challenges you faced and how you overcame them, emphasizing your analytical skills and decision-making process.

Discuss your experience with A/B testing, covering how you've designed tests to compare ad creatives, targeting options, or landing pages. Talk about how you analyze the results and leverage findings to optimize future campaigns for better performance.

Describe your organizational strategies for managing multiple campaigns, such as using project management tools, setting clear priorities based on impact, and regularly communicating with team members to ensure alignment among different projects.

Bring up specific challenges you've encountered, such as fluctuating ad costs or low engagement rates. Discuss the actions you took to address these issues, emphasizing your problem-solving skills and adaptability in various situations.

Highlight your communication approach when working with cross-functional teams, mentioning how you ensure everyone is aligned on campaign goals, share creative ideas, and provide constructive feedback to create compelling advertisements.

Explain how you incorporate data analysis into your daily workflow, describing tools you use for data collection and reporting. Talk about your data-driven approach to decision-making and how analyzing performance metrics leads you to refine strategies for better outcomes.