Programmatic Lead (m/f/div)

As a Programmatic Lead (m/f/div) at DEPT®, your responsibilities include developing programmatic buying services, setting commercial targets, leading the programmatic team, and collaborating with international offices. You’ll drive strategies, manage campaigns, and present insights to clients, ensuring that both the team and clients achieve their goals effectively.

To thrive as a Programmatic Lead (m/f/div) at DEPT®, you should have extensive experience in programmatic advertising, including proficiency with Google Ads and DSPs. Additionally, experience in guiding teams, strong analytical skills, and the ability to create strategic proposals are essential for success in this role.

As a Programmatic Lead at DEPT®, expect a dynamic work environment that values autonomy, creativity, and collaboration. Our culture embraces personal development and the sharing of ideas, making it an ideal place to innovate and grow alongside a diverse group of talented professionals.

DEPT® is committed to the professional development of its employees, including those in the Programmatic Lead position. You will receive personal coaching and have access to a development budget that supports continuous learning and skill enhancement, ensuring you can grow alongside the company.

Diversity, equity, and inclusion are at the heart of DEPT®. As a Programmatic Lead, you will be part of an inclusive workplace that values contributions from individuals with various backgrounds. DEPT® actively encourages diverse talent to apply, recognizing that a diverse team leads to innovative solutions.

When discussing your experience with programmatic platforms, highlight specific tools you've successfully utilized, such as Google Ads or DSPs like DV360. Be sure to explain how your knowledge helped enhance campaign performance and client results.

Discuss your approach to goal-setting, emphasizing your method of analyzing past performance metrics and consulting with the team to establish realistic yet challenging targets that align with client objectives and tap into growth opportunities.

Emphasize your experience in fostering a collaborative environment. Discuss specific leadership techniques you use, such as regular one-on-one check-ins, recognition of accomplishments, and encouraging a culture of creativity, which helps inspire and motivate your team.

Talk about your collaboration strategies, referring to experiences where you’ve effectively communicated and coordinated across different teams. Highlight the importance of sharing best practices and aligning objectives to maintain a cohesive approach to client campaigns.

Share a specific example, detailing the challenge, your strategy, the tools you employed, and the results. Focus on the insights you gained and how they helped inform future campaigns, showcasing your ability to learn and adapt.

Explain how you follow industry news, participate in relevant webinars, and engage with professional networks. Emphasize your proactive approach in seeking knowledge that helps you maintain a competitive edge in the rapidly evolving programmatic landscape.

Discuss your techniques for simplifying data, using visual aids or presentations that break down metrics into actionable insights. Highlight your ability to tell compelling stories with data that resonate with clients’ needs and objectives.

Outline your process for collaborating with your team to analyze client needs, market conditions, and potential solutions. Share how you align proposals with business objectives and how you present them confidently to clients.

Discuss your method for assessing project timelines, client expectations, and team capacity. Emphasize the importance of transparency in communicating priorities and the flexibility you incorporate to adapt as circumstances change.

Highlight how you leverage analytics to assess campaign performance, guide strategy adjustments, and provide insights. Discuss how data-driven decisions are integral to leading your team to achieve client success.