Praktikum Social Media & Content Creation (x/f/m)

As a Praktikant:in im Bereich Marketing & Social Media Management at Doctolib, your key responsibilities will include creating and managing content for various social media platforms, particularly focusing on visual storytelling through platforms like Instagram, TikTok, and YouTube. You will be involved in content creation, from conceptualizing creative ideas to executing video scripts and overseeing graphic designs while ensuring all content meets brand guidelines.

To apply for the Praktikum Social Media & Content Creation position at Doctolib, you should be pursuing a degree in Communications Design, Graphic Design, Marketing, or a related field. A strong command of German and English, both written and spoken, along with excellent communication skills, a proactive attitude, and a team-oriented mindset are essential. Experience with tools like Adobe Premiere Pro, Figma, and Canva, is a plus.

Ideal candidates for the Praktikum Social Media & Content Creation role at Doctolib should possess strong creativity for developing engaging social media content, excellent research skills for content concepts, and a hands-on mentality for executing projects. Additionally, familiarity with project management and online marketing will enhance your application to help you succeed in this fast-paced work environment.

The interview process for the Praktikum Social Media & Content Creation position at Doctolib typically involves an initial conversation with a Talent Partner, followed by a second interview where you may be asked to present a case study related to social media strategies. This gives you a chance to showcase your creativity and understanding of the role.

Working as a Praktikant:in im Bereich Marketing & Social Media Management at Doctolib comes with numerous benefits including a structured onboarding process, attractive perks such as meal subsidies, flexible work arrangements, and a supportive company culture. You'll also have access to opportunities for professional development through training programs, which helps you build skills essential for your future career.

When answering, highlight specific examples of social media campaigns you have worked on, detailing your role in the content creation process from ideation to production. Discuss tools you used, metrics that demonstrated your success, and emphasize your teamwork and collaboration.

Focus on demonstrating your understanding of the platforms' dynamics. Discuss the importance of visual storytelling, using current trends, and creating interactive content such as polls or challenges to engage users while emphasizing brand messaging.

Discuss your approach to project management, outlining your method for assessing deadlines, team workload, and the importance of each project. Mention tools or techniques you use to track progress and ensure timely delivery.

Explain your research-based approach, including how you gather insights on audience preferences, competitive analysis, and how you brainstorm creative concepts. Share examples of successful content you've developed through this process.

Talk about key performance indicators (KPIs) you track, such as engagement rates, follower growth, and conversions. Explain how you use analytics tools to derive insights and adapt future strategies based on your findings.

Share a specific example that showcases your problem-solving skills. Describe the challenge, your approach to addressing it, and the outcome. This response illustrates your resilience and ability to work under pressure.

Emphasize the importance of storytelling in building connections with the audience. Discuss how authentic narratives can enhance engagement, foster community, and communicate brand values effectively.

Relate your answer to Doctolib's mission to enhance healthcare access and express your desire to contribute to this goal. Mention specific aspects of the company culture or projects that excite you and align with your career aspirations.

Share the resources you utilize, such as industry blogs, webinars, or following thought leaders in social media marketing. Mention how this interest helps you remain innovative in your content creation.

List relevant tools such as Adobe Premiere Pro, Canva, or project management software like Trello or Asana. Provide examples of how you've used these tools effectively in your past projects.