Director of Global Demand Generation

As the Director of Global Demand Generation at Tigera, your key responsibilities include developing and executing a comprehensive demand generation strategy leveraging Account-Based Marketing (ABM) and Product-Led Growth (PLG) methodologies. You will drive top-of-funnel growth and lead acquisition while analyzing performance metrics to optimize overall effectiveness. Additionally, managing the omni-channel marketing strategy and collaborating cross-functionally with sales and product teams will be critical.

To excel as a Director of Global Demand Generation at Tigera, you should have at least 5 years of experience in a senior leadership role within global demand generation for a B2B SaaS company. Expertise in ABM and PLG strategies, strong analytical skills, and proficiency in using data to drive decision-making are crucial. Strong leadership and communication skills, along with a solid understanding of the martech stack, are also essential.

At Tigera, the Director of Global Demand Generation approaches marketing strategies by leveraging innovative techniques like ABM and PLG to target key accounts effectively. This role emphasizes analyzing market data and performance metrics to refine campaigns and ensure maximum engagement. Direct collaboration with sales teams is also vital to align marketing approaches with broader business objectives.

The culture at Tigera fosters collaboration, innovation, and respect, offering a supportive environment for the Director of Global Demand Generation. You'll be part of a diverse workforce that values your contributions while encouraging professional growth and ensuring that the company remains a fantastic place to work as you help shape its global presence.

Performance metrics for the Director of Global Demand Generation at Tigera include measurements of campaign effectiveness, lead quality, and overall pipeline health. You'll be tasked with providing transparent reporting on KPIs to evaluate the success of demand generation activities while continuously optimizing strategies based on data-driven insights.

In your response, highlight specific ABM campaigns you’ve successfully executed, the strategies involved, and how those efforts led to measurable growth. It's crucial to showcase your understanding of targeting key accounts and aligning marketing efforts with sales objectives.

Discuss specific PLG strategies you've implemented, such as optimizing user onboarding or enhancing customer engagement. Be sure to relate these strategies to measurable outcomes, like user retention or activation rates.

Convey your experience with key performance indicators and metrics that you've used in previous roles, such as lead conversion rates, customer acquisition costs, and engagement levels. Explain how you analyze these metrics to optimize ongoing campaigns.

Share a detailed example of an omni-channel marketing campaign where you coordinated various marketing channels. Discuss how you aligned messaging and branding across platforms to achieve your marketing goals.

Discuss specific methods you’ve used for cross-functional collaboration, such as regular meetings to align goals, using shared metrics for success, or co-hosting engagement initiatives to strengthen relationships with key accounts.

Mention specific marketing tools and technologies you have experience with, explaining how these tools enhanced your demand generation processes, improved efficiency, or allowed for better tracking of campaign performance.

Describe your approach to leadership, such as encouraging open communication, providing ongoing training, conducting regular performance reviews, and recognizing team achievements to motivate a collaborative environment.

Share a specific challenge you encountered in a previous role, detailing your approach to resolving it. Discuss any innovative solutions or strategies that resulted in improved outcomes.

Talk about the resources you regularly consult, such as industry reports, blogs, webinars, or industry events, and how you implement new insights into your demand generation strategies.

Discuss your approach to budget allocation, prioritizing initiatives based on potential ROI, tracking spending closely, and adjusting strategies in response to performance and market changes.