Brand Manager

Position: Brand Manager

Reports to: Marketing and Communications Lead

Compensation*: Competitive starting salary $95,900 – $122,800 commensurate with skills and experience, Full Pay Range: $95,900 – $149,700

Employment Classification: Exempt, Full-Time

Anticipated Start Date: As soon as possible, position is open until filled

Office Location: Portland Metro Area, Oregon, USA

BACKGROUND

About Energy Trust of Oregon

Energy Trust of Oregon is an independent nonprofit organization dedicated to energy efficiency and renewable energy development. We serve Oregon customers of Portland General Electric, Pacific Power, NW Natural, Cascade Natural Gas and Avista, and SW Washington customers of NW Natural. Year over year Energy Trust is recognized as one of the 100 Best Nonprofits to Work For in Oregon.

Our Vision

Clean, affordable energy for everyone.

Our Commitment to Diversity

We recognize the lack of diversity in our industry, and we actively seek to address it with our hiring and retention practices as well as our values. We believe every person and their lived experience is integral to building a vibrant culture and delivering effective services to all customers we serve. We are committed to the principles of diversity, equity and inclusion, and we encourage candidates with diverse backgrounds and experience to apply.

Our Location

Energy Trust provides for a range of work location options, including remote, hybrid and in-office work. This position will represent Energy Trust in public settings and potentially at community events. We are open to candidates who live throughout Oregon and Washington. The Brand Manager would be expected to report to the office on a quarterly basis, at minimum.

What We’re Looking For:

 The Brand Manager works closely with Communications and Customer Service

 (CCS) leadership, communications, customer experience, outreach and program marketing teams to establish and enhance brand recognition and trust among the customers and communities we serve. They provide strategic direction and regular guidance to staff working on activities that represent the brand at all touchpoints in the customer journey. 

The person in this role is responsible for growing and maintaining Energy Trust’s brand identity by overseeing all aspects of marketing related to the brand, including market research, strategy development, brand position analysis, campaign execution and brand messaging, to ensure consistent customer perception and to provide a foundation of awareness and trust that enables effective outreach, program marketing campaigns and other activities. The Brand Manager may also serve as a subject matter expert on special initiatives or projects and is responsible for collaborating and aligning strategies and activities with Energy Trust’s program marketing team, who are responsible for leading B2C and B2B marketing strategies and campaigns.

This individual reports to the Communications and Marketing Lead - CCS

This position is expected to report to the Portland office quarterly at a minimum for all staff and other in-person meetings. 

What You’ll Do:

• Own the development of brand differentiation strategies, brand positioning, brand stories, brand messaging and brand campaigns based on a deep understanding of the organization, specific and differentiated audiences, and the energy efficiency and renewable energy marketplace in Oregon. 

• Lead internal brand team to implement brand strategies and produce mission-driven content that effectively delivers results. 

• Develop and oversee creative and media buying scopes, budgets and contracts for all contracted brand marketing work. 

• Manage and enforce compliance with brand guidelines across all media, materials, and channels, including development and delivery of brand training materials. 

• Support the CCS outreach team through the development of community-specific brand content and coordination and delivery of branded event experiences. 

• Scope, monitor and apply consumer insights and market intelligence to identify brand opportunities and gaps and develop campaigns.  

• Analyze and optimize brand performance across all marketing channels. 

• Continue to expand Energy Trust’s relationships and engagement with diverse content creators, creative agencies, and vendors to support inclusive and multicultural marketing best practices. 

• Support public relations strategy for Energy Trust’s brand efforts and collaborate with the program marketing team for consumer-focused PR efforts. 

• Lead the development and management of key brand compliance products, such as brand books, brand guidelines and marketing collaboration, and review dashboards and processes.  

• Oversee and/or direct editorial planning to support brand marketing activities.  

• Oversee the development and management of annual brand marketing plans and budgets.  

• Collaborate with marketing and outreach staff at utilities on co-branded activities at the brand level. 

• Coordinate with CCS leadership and other senior management on their brand needs related to internal organizational culture, cross-organizational operations and key external stakeholders. 

• Perform other job-related duties as assigned. 
• Perform all job functions in a safe manner.

Supervisory Responsibility:

• Hire and supervise staff to support brand marketing 
• Hire and direct the work of internal and external contractors, such as market research firms, creative service providers, and specialized marketing consultants.

APPLICATION INSTRUCTIONS:

Please submit your resume and a short cover letter. Additionally, please attach a sample of your work or writing sample to be considered for this role.

What You’ll Need:

• Bachelor’s degree in marketing, advertising, communications, brand, or a related field, or equivalent professional experience working at a marketing agency or consumer brand.   

• 5 years of experience developing brand marketing strategies, managing multiple marketing and communications campaigns simultaneously and managing and/or collaborating with large, interdisciplinary internal and external teams.  

• 5 years of experience developing and executing consumer integrated and/or brand marketing campaigns.  

• 2 years of supervisory management experience leading marketing professionals and contractors and maintaining strong productive working relationships in a highly collaborative environment. 

• Experience working across business and consumer segments  

• Familiarity with the energy industry and/or other regulated industries, particularly in Oregon, is a plus.  

• Prior experience working in a nonprofit and/or an industry working in a public policy landscape is a plus.  

• Knowledge, interest and/or experience in inclusive, multicultural marketing to reach diverse audiences. Spanish-language proficiency a plus, but not essential.  

• Experience managing large budgets and contracts. 

• Experience scoping and/or applying consumer insights research and campaign measurement to support the development and optimization of marketing activities.  

• Strong interpersonal skills.  

• Ability to manage the creative process and provide effective direction to creative professionals. 

• Excellent oral, written communication abilities including strong attention to detail. 

• Proficiency in Microsoft Word, Power Point and Excel software programs.   

• Occasional travel may be required.  

The above information is designed to outline the major functions and position requirements of this job. It does not identify all tasks that may be expected, nor address the performance standards that must be maintained.

What You’ll Get:

·         Health/dental/vision insurance

·         Employer sponsored and paid life/disability

·         401(k) with a company contribution of 6% of your salary after 90 days of employment

·         TriMet pass

·         Access to health and dependent FSA/HSA accounts

·         Generous paid vacation, holidays and sick days

·         Paid volunteer hours

·         Employee assistance program

·         Career advancement opportunities

·         Great colleagues and culture

·         Flexibility to work from home and/or an office space at the Portland, OR location 

·         Work from home laptop provided

·         Read more about our benefits here

Check out our latest open roles at:  www.energytrust.org/About/careers.

Don’t meet every single requirement? Studies have shown that candidates from certain demographics are less likely to apply to jobs unless they meet every single qualification—for example, women and People of Color. At Energy Trust we are dedicated to building a diverse, inclusive and authentic workplace—if you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply. You may be the right candidate for this or other roles. 

Energy Trust of Oregon is committed to providing equal employment opportunity for all persons regardless of race, color, religion (including religious dress and grooming practices), sex, sexual orientation, gender, gender identity, gender expression, age, marital status, national origin, ancestry, citizenship status, pregnancy, medical condition, genetic information, mental and physical disability, political affiliation, union membership, status as a parent, military or veteran status or other non-merit based factors. We will provide reasonable accommodation throughout the application, interviewing and employment process. If you require reasonable accommodation, contact us. Energy Trust of Oregon is an E-Verify employer. This policy is applicable to all phases of the employment relationship, including hiring, transfers, promotions, training, terminations, working conditions, compensation, benefits, and other terms and conditions of employment.

Energy Trust is committed to pay equity. Energy Trust is committed to fair employment practices and non-discrimination, including pay equity for all employees. We do not discriminate on the basis of protected class (race, sex, veteran status, disability, age, color, religion, national origin, marital status, sexual orientation) in the payment of wages or screen applicants on the basis of their current or past compensation. We determine salary by completing a review of your application materials to evaluate your related education, experience, and training.

*Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, and certifications in the pay equity assessment to determine equitable salary placement. Candidates should expect compensation offers within the starting compensation range. The full pay range is included to show the earnings potential for this position with sustained high performance.  

www.energytrust.org