Growth Marketing Manager - job 1 of 2

As a Growth Marketing Manager at Faherty, you will be responsible for managing and executing our Paid Search strategy. This includes launching and scaling SEM campaigns on Google and Microsoft Ads, optimizing YouTube strategies, and managing SEM for our Amazon storefront. You'll also be monitoring budgets, adjusting bids, and tracking KPIs to ensure our campaigns meet internal goals. Being proactive in identifying new audience targeting opportunities and recommending new campaign types will also be a key part of your role.

Candidates for the Growth Marketing Manager position at Faherty should ideally have at least 5 years of hands-on experience in paid search marketing, particularly within the e-commerce sector. A deep understanding of Paid Search platforms such as Google Ads, Bing Ads, and related tools like Google Analytics is essential. Experience managing PPC accounts, understanding campaign performance metrics, and employing optimization techniques will set you up for success in this role.

Faherty is committed to maintaining an inclusive and diverse workplace. We strongly encourage individuals from historically and systemically marginalized communities, including BIPOC, women, and LGBTQIA+ people, to apply for the Growth Marketing Manager role. Our leadership values different experiences and viewpoints, believing that diversity strengthens our team and enhances our workplace culture.

As a Growth Marketing Manager at Faherty, familiarity with Google Ads, Microsoft Ads, Google Analytics, and related platforms like Merchant Center and Tag Manager is crucial. Proficiency in managing PPC campaigns across various formats—such as Search, Performance Max, and Display—is also necessary. Additionally, experience using Excel and reporting tools to analyze data and optimize campaign performance will be valuable.

The base salary range for the Growth Marketing Manager position at Faherty is typically between $85,000 and $100,000 USD. However, the final offer may vary based on your location, skill level, and experience, ensuring that we remain competitive within the industry. Alongside a competitive salary, we also offer a comprehensive benefits package.

When answering this question, focus on specific campaigns you've managed, emphasizing strategies you employed for optimization, audience targeting, and results achieved. Use metrics to quantify your impact, such as improvements in CTR or reductions in CAC.

Discuss your methodology for setting and managing budgets. Include how you monitor spending, adjust bids, and make real-time decisions based on campaign performance to ensure that you are meeting KPIs while optimizing costs.

Talk about specific trends you’ve adopted, like the use of artificial intelligence in ad targeting or shifts towards Performance Max campaigns. Highlight how you adapted your strategy to incorporate these trends and the outcomes you observed.

Provide examples of successful collaborations with cross-functional teams. Detail how you coordinated efforts with marketing, retail, and creative teams to create cohesive and effective campaigns that align with brand objectives.

Explain your approach to continuous optimization, such as A/B testing, refining keywords, and monitoring competition. Sharing specific strategies you've found successful can showcase your expertise.

Discuss the key performance indicators (KPIs) you track, such as CTR, conversion rates, and ROI. Highlight your approach to data analysis and how you use insights to inform future strategies.

Use this opportunity to highlight a specific campaign, focusing on objectives, execution, and measurable results. Discuss the challenges faced and how you overcame them to achieve success.

Mention tools such as Google Analytics, Tag Manager, and any bid management platforms you’ve utilized. Explain how these tools help you track performance and optimize campaigns effectively.

Talk about the importance of sustainability and community in marketing. Share how you would ensure campaigns reflect Faherty's values, perhaps by promoting eco-friendly practices or collaborations that resonate with the audience.

Emphasize the blend of analytical skills and creativity. Successful candidates should not only excel at strategic planning and execution but also resonate with the brand's mission and foster collaborative relationships across the company.