Marketing Generalist

As a Marketing Generalist at Faraday Norton, you'll be involved in developing and executing marketing strategies that align with our strategic objectives. Your responsibilities will include coordinating marketing plans across various business units, managing corporate identity, creating persuasive messaging, liaising with external partners, and monitoring industry trends. You’ll also evaluate the performance of marketing initiatives and manage budgets to ensure optimal ROI.

To qualify for the Marketing Generalist role at Faraday Norton, candidates should hold a Master’s degree in Marketing, Communications, Advertising, or Business Administration. Additionally, 4–5 years of proven experience in a marketing role is necessary, along with a strong understanding of digital marketing strategies, analytics tools, and exceptional written and verbal communication skills in both Greek and English.

At Faraday Norton, we are committed to fostering a supportive work environment that encourages continuous learning and professional development. As a Marketing Generalist, you will have access to numerous opportunities for growth, including mentorship programs, training workshops, and exposure to high-impact projects that promote skill enhancement and career advancement.

A Marketing Generalist at Faraday Norton should be proficient in using various analytics tools, such as Google Analytics, CRM platforms, and marketing automation systems. Familiarity with digital marketing strategies, including SEO, SEM, email marketing, and social media campaigns, is essential for executing effective marketing initiatives.

The work culture at Faraday Norton is dynamic and entrepreneurial, valuing innovation and ambition. As a Marketing Generalist, you'll be part of a collaborative team environment where your creativity and analytical capabilities will be appreciated. We believe in providing a high-performing work environment that fosters growth and recognizes contribution to strategic projects.

In answering this question, draw from your previous roles where you implemented various digital marketing strategies such as SEO, SEM, social media campaigns, and email marketing. Use specific examples that demonstrate your skills in each area, such as how you increased engagement through social media or improved website traffic through SEO efforts.

When answering this question, highlight your organizational and project management skills. Discuss how you use tools like spreadsheets or project management software to track tasks, set deadlines, and communicate across teams, ensuring that you maintain focus on high-impact projects while managing competing priorities.

Prepare to discuss a specific campaign where you played a critical role. Outline the objectives, strategies, and results using data to back up your claims. Discuss the impact it had on brand awareness or sales to illustrate your ability to drive successful outcomes.

Mention specific analytics tools, such as Google Analytics or CRM systems, and explain how you leveraged these tools to gain insights into marketing performance. Discuss how data influenced strategic adjustments or improvements in your campaigns.

Discuss the importance of maintaining a unified brand voice and image across all channels. Mention how you develop brand guidelines, conduct regular audits, and collaborate with team members and external agencies to ensure consistency in messaging and design.

Explain your research methodology, including qualitative and quantitative approaches. Discuss how you utilize surveys, interviews, or data analysis to gather insights that inform your marketing decisions and strategies.

Articulate key performance indicators (KPIs) you track to measure success, such as conversion rates, website traffic, or social media engagement. Share examples of how you have reported on performance and iteratively improved strategies based on findings.

In your response, offer a variety of strategic ideas such as leveraging social media, content marketing, influencer partnerships, and targeted advertising. Tailor your suggestions to the types of products or services offered by Faraday Norton to show your understanding of the company.

Focus on your growth mindset and how you view criticism as an opportunity for improvement. Discuss a situation where feedback led you to adjust your approach or strategy resulting in a more successful outcome.

Share your passion for marketing, creativity, and the satisfaction that comes from driving results. You might mention how working collaboratively in a proactive, innovative environment like Faraday Norton aligns perfectly with your career motivations.