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Manager, Field Marketing

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. 
 

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

The Manager, Field Marketing will play a key role in driving pipeline and revenue growth across Enterprise, Technology, Service Provider, and BFSI (Banking, Financial Services, and Insurance) segments in North America. This role will manage a team of skilled field marketers and collaborate closely with F5’s sales organization, and other marketing teams to deliver impactful programs. This is a remote position reporting to the Senior Director of Field & Channel Marketing. 

 

Key Responsibilities: 

Team Leadership and Development: 

  • Lead and mentor a team of field marketers, fostering a culture of collaboration, accountability, and innovation.
  • Develop team members through ongoing coaching, feedback, and career development opportunities. 

Marketing Strategy and Execution: 

  • Design and implement marketing programs to drive pipeline growth and revenue in the Enterprise, Technology, Service Provider, and BFSI segments. 
  • Ensure alignment between marketing strategies and sales objectives to maximize impact. 
  • Manage the field marketing budget, ensuring efficient allocation of resources and tracking ROI. 

 

Stakeholder Engagement: 

  • Build strong relationships with sales leaders to align marketing strategies with their goals and objectives. 
  • Provide regular field marketing updates, ensuring regular communication and collaboration. 

 

Program Performance and Optimization: 

  • Analyze marketing campaign performance using key metrics such as pipeline contribution, conversion rates, and ROI. 
  • Identify insights and apply data-driven optimizations to improve program outcomes. 
  • Provide input and insight to the Quarterly Business Review cadence in support of AMER Marketing leadership 

Market Expertise: 

  • Leverage deep knowledge of industry trends and customer challenges within the Enterprise, Technology, Service Provider, and BFSI sectors. 
  • Develop targeted strategies that resonate with key stakeholders and decision-makers. 

 

Qualifications: 

  • BA/BS in Marketing, Business, Communications, or a related field, or equivalent experience. 
  • 8-10+ years of experience in B2B marketing, with a strong focus on field marketing in technology organizations. 
  • Previous people management experience preferred, or demonstrable leadership skills managing cross-functional teams or mentoring colleagues. 
  • Demonstrated success in creating and executing strategic field marketing plans that drive revenue growth. 
  • Strong analytical skills, with the ability to assess program performance and optimize strategies effectively. 
  • Excellent communication and interpersonal skills, with the ability to collaborate across teams and levels of the organization. 

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

The annual base pay for this position is: $100,047.00 - $150,071.00

F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5’s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.

You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5’s benefits can be found at the following link: https://www.f5.com/company/careers/benefits. F5 reserves the right to change or terminate any benefit plan without notice. 

Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com).

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.  F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting accommodations@f5.com.

Average salary estimate

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$100047K
$150071K

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What You Should Know About Manager, Field Marketing, ffive

Join the fantastic team at F5 as the Manager, Field Marketing! Located in the vibrant city of Seattle, this role is your chance to lead and inspire a talented group of field marketers while making a significant impact on our company’s growth. At F5, we believe in fostering a digital world where security and innovation thrive, and you will be at the forefront of this mission. You will be responsible for designing and executing powerful marketing strategies across various segments such as Enterprise, Technology, Service Provider, and BFSI, all while collaborating closely with our dedicated sales organization. You'll mentor your team, ensuring they grow and flourish professionally while driving pipeline and revenue growth together. You'll leverage your deep understanding of the industry trends to create impactful programs and analyze their performance to ensure ongoing optimization. With a competitive salary range from $100,047.00 to $150,071.00, this remote position also offers fantastic benefits as part of our commitment to our employees. If you have a passion for field marketing and a knack for leadership, we’d love to see your application open up new digital horizons with us at F5!

Frequently Asked Questions (FAQs) for Manager, Field Marketing Role at ffive
What responsibilities does the Manager, Field Marketing at F5 hold?

As the Manager, Field Marketing at F5, you will lead a dynamic team, develop impactful marketing programs, and ensure alignment with sales objectives to drive pipeline growth. You'll manage campaigns targeted at key sectors such as Enterprise and BFSI and utilize data to optimize performance continuously.

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What qualifications are necessary for the Manager, Field Marketing position at F5?

To qualify for the Manager, Field Marketing position at F5, candidates should possess a Bachelor’s degree in Marketing or a related field, along with 8-10 years of B2B marketing experience, focused on field marketing. Previous people management experience is preferred, showcasing your leadership skills.

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How does the Manager, Field Marketing role interact with other departments at F5?

The Manager, Field Marketing at F5 collaborates closely with the sales organization and various marketing teams, ensuring that marketing strategies align with sales goals, enabling effective communication and consistent execution of marketing initiatives across departments.

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What metrics will the Manager, Field Marketing use to measure success at F5?

In the Manager, Field Marketing role at F5, you will analyze campaign performance using metrics such as pipeline contribution, conversion rates, and overall ROI, allowing you to identify insights for continuous improvement in marketing program outcomes.

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What are the growth opportunities for a Manager, Field Marketing at F5?

As a Manager, Field Marketing at F5, you will not only enhance your leadership and strategic planning skills but also have ample opportunities to develop your career through mentorship and collaboration within a diverse and innovative community, paving the way for future advancement.

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Common Interview Questions for Manager, Field Marketing
What strategies have you used in the past to drive field marketing success?

When answering this question, share specific strategies you implemented in previous roles. Discuss how you aligned marketing objectives with sales goals, utilized data analytics for optimization, and led a team to collaborate effectively on initiatives, showcasing measurable outcomes.

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How do you prioritize tasks and projects as a field marketing manager?

Express how you assess urgency and impact when prioritizing projects. Include a process for balancing team focused tasks, data analysis, and stakeholder engagements to ensure effective campaign execution.

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Describe a time you had to manage a difficult situation within your team?

Focus on a specific instance and explain the steps you took to address miscommunication or conflict. Highlight your approach in fostering open dialogue and collaboration to arrive at a positive resolution within the team.

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How do you stay current with marketing trends and industry developments?

Demonstrate your commitment to professional development by discussing resources you utilize, such as industry publications, networking events, webinars, and online courses, which help you stay informed and innovative in your marketing strategies.

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What tools do you find most effective for measuring marketing performance?

Share specific tools or software you prefer for analyzing campaign performance, emphasizing your experience with analytics platforms and how they contribute to data-driven decisions and optimizations.

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How do you ensure collaboration between sales and marketing teams?

Discuss your strategies for fostering open communication, regular meetings, and feedback loops between the sales and marketing teams to align goals and share updates, ultimately enhancing synergy and achieving business objectives.

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Can you describe a successful marketing program you created?

Share a detailed example of a program, including your role, the objectives, strategies employed, metrics used for success measurement, and the final impact it had on the business, showcasing your creativity and effectiveness.

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What feature do you think makes a field marketing program successful?

Explain that successful field marketing programs require clear alignment with sales objectives, targeted messaging, thorough understanding of audience needs, and litmus tests to measure effectiveness and initiate improvements.

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How would you handle budget constraints while managing a marketing program?

Describe your approach to budget management by prioritizing high-impact initiatives, reallocating resources where necessary, and constantly analyzing ROI to adapt your strategies accordingly.

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What is your experience with remote team management in field marketing?

Emphasize your strategies for effectively leading a remote marketing team, discussing communication tools you use, techniques adopted for remote collaboration, and how you ensure team members remain engaged and motivated.

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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 9, 2025

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