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Creative Agency Lead

Company Description

Leader in the development and publishing of games, Gameloft® has established itself as a pioneer in the industry, creating innovative gaming experiences for over 20 years. Gameloft creates games for all digital platforms, from mobile to cross-platform titles for PC and consoles. Gameloft operates its own established franchises such as Asphalt®, Dragon Mania Legends, Modern Combat and Dungeon Hunter and also partners with major rights holders including LEGO®, Universal, Illumination Entertainment, Hasbro®, Fox Digital Entertainment, Mattel®, Lamborghini®, and Ferrari®. Gameloft distributes its games in over 100 countries and employs 3,400 people worldwide. Every month, 55 million unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company. 

Job Description

We are seeking a dynamic and highly motivated Creative Agency Lead to manage one of our in-house creative teams, consisting of diverse, multidisciplinary professionals.

The Creative Agency plays a pivotal role in creating a variety of marketing materials to support the needs of our PC, console, and mobile games. Working alongside the Creative Agency Director, the Creative Agency Lead will establish and uphold a compelling creative vision across a wide range of marketing projects, including user acquisition ads, social media campaigns, brand partnerships, and in-game integrations. 

This role involves managing a team of artists and ensuring all creative outputs meet the highest standards of quality. 

Collaboration with key stakeholders, such as the Creative Agency Regional Director, Production Coordinator, Product Marketing Leads, and various disciplines within the studio, will be essential to success in this role
 

The Creative Agency Lead position is a dynamic blend of two key roles below. By integrating these two roles, this position ensures that all projects achieve both high creative standards and efficient production workflows:

  1. An inspiring creative lead who guides and manages the team with innovative ideas, ensuring the highest standards of quality across all marketing and user acquisition creatives.
  2. A strategic producer who anticipates challenges manages priorities effectively, meets deadlines consistently, and keeps assets production running smoothly.

Qualifications

Team Management and Leadership:

  • Set and implement the vision, structure, and use of the Creative Team throughout the studio; understand and manage the business context for Creative Agency Team projects: direction, output, and overall success.
  • Lead, motivate, and mentor the Creative Agency Team, fostering a collaborative environment where artists (2D, Capture, Motion, Video, etc.) are empowered to deliver high-quality Marketing and User Acquisition assets across multiple platforms that make Gameloft games succeed.
  • Organize regular team meetings to promote effective communication and foster a collaborative work environment.
  • Hold one-on-one meetings with the artists to evaluate performance, morale, and address technical needs.
  • Ensure that all necessary tools, training materials, and technical documentation are available and kept up to date for the artists.
  • Take care of team members' morale, motivation, and working behavior in order to get them fully committed to the project and drive them to their best performance.
  • Manage the recruitment of new artists and oversee the onboarding process for new team members joining the Creative Agency.

Collaboration, Resources Allocation and Reporting:

  • Plan and prioritize multiple creative projects, allocating resources effectively to ensure tasks are completed on time and within budget.
  • Organize workflows, manage the creative pipeline, and adjust strategies to meet evolving project needs and deadlines.
  • Track team productivity and compile detailed reports to inform stakeholders and improve operational efficiency.

Creative Direction and Strategy:

  • Partner with stakeholders, including marketing, production, and licensing teams, to establish and maintain a strong creative vision for marketing campaigns, user acquisition ads, social media content, brand partnerships, and in-game integrations.
  • Organize, participate and lead creative meetings to generate innovative and ambitious creative concepts that could enhance the success of our games' marketing strategies.
  • Engage proactively in the assets ideation and development process, including pitching ideas, crafting mockups or storyboards, and refining messages for ads and trailers;
  • Ensure smooth production workflows, foster efficient team collaboration, and maintain clear communication with stakeholders regarding asset needs, marketing roadmaps, and related requirements.

Quality Control:

  • Oversee the quality of all creative outputs, ensuring they meet the highest standards and align with the game’s vision, art direction, and brand identity.
  • Provide constructive feedback to the artists’ work, guiding them in refining assets to achieve exceptional results across user acquisition, social media, and other marketing initiatives.

Creative Innovation and Trend Awareness:

  • Stay up to date with the latest trends in gaming, marketing, and creative design, applying new ideas and techniques to enhance the quality and effectiveness of marketing materials.
  • Encourage the team to explore fresh ideas and innovative approaches, leveraging the latest trends in gaming, marketing, and design.
  • Identify and implement solutions to optimize creative processes, tools, and workflows, addressing inefficiencies and driving long-term operational excellence.

Expected Results:

  • Meet delivery deadlines while maintaining an organized and efficient production workflow.
  • Ensure all creative outputs adhere to the highest quality standards and align with the established creative vision.
  • Foster a professional and collaborative environment within the team, leading by example and maintaining positive relationships with product leads and stakeholders.
  • Uphold a consistent and compelling creative direction for all marketing projects.
  • Streamline processes, enhance communication, and ensure smooth production workflows.
  • Drive innovation by improving creative ideas, workflows, tools, and processes to boost overall efficiency and quality.

Requirements:

Our ideal candidate will have:

  • A strong portfolio showcasing relevant work, which should be included with the CV submission
  • At least 5 years of experience in audiovisual production, marketing, or a related creative field
  • Proven work experience as a team leader or supervisor 
  • Strong written and verbal English skills
  • Strong experience in art direction
  • A love of risk-taking, openness to new ideas, visionary mindset
  • Excellent organizational and analytical skills 
  • Creativity and pragmatism in finding solutions that help overcome obstacles and advance the project
  • Very good communication skills communicate easily with colleagues and clients
  • Ability to maintain perspective, manage priorities, and supervise a great number of projects and topics
  • Performs greatly under pressure
  • A knowledge of, and a passion for video games

Benefits:

  • Join a top global mobile and video games publisher using the latest technologies.
  • Work with a talented international team in a friendly, creative environment.
  • Gain experience in the fast-paced and innovative video games industry.
  • Contribute to high-ranking products recognized worldwide.
  • Grow your career with dynamic promotions and global opportunities.

What Gameloft offers:

  • Possibility to work remotely in a global product company with talented people.
  • Competitive salary according to the qualifications.
  • 21-day paid vacation, 5 days paid sick leave, and national holidays as non-working days.
  • Medical insurance, psychologist.
  • Parental leave.
  • Own educational platform with courses, training programs, and certifications.
  • Employee Referral Program with great bonuses.
  • Technical support and equipment.

Additional Information

Whether you contributed as an artist or led as a creative producer, your portfolio should reflect your ability to deliver outstanding results in high-impact projects.

To consider your application, we require you to send the full version of your CV in English. Your CV must include a portfolio link. Your portfolio will highlight your skills, creativity, and leadership capabilities. Qualified candidates will be asked to complete an assessment.

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Average salary estimate

$65000 / YEARLY (est.)
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$50000K
$80000K

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What You Should Know About Creative Agency Lead, Gameloft

At Gameloft, we’re on the lookout for a passionate and talented Creative Agency Lead to join our vibrant team in Kharkiv, Ukraine! As a leader in game development and publishing, Gameloft has been at the forefront of the gaming industry for over 20 years, creating fun and engaging experiences across various platforms. In this exciting role, you’ll manage a diverse team of creatives who play a crucial role in driving the marketing strategy for our PC, console, and mobile games. You'll team up with the Creative Agency Director to shape a compelling creative vision and ensure that all marketing materials meet our high standards of quality. Your day-to-day will involve collaborating with stakeholders and leading your team through brainstorming sessions to come up with innovative ideas that resonate with our audience. Whether it's user acquisition ads or social media campaigns, you'll be the guiding force behind projects that propel Gameloft's games to new heights. Additionally, you'll oversee efficient workflows, ensuring projects run smoothly and deadlines are met. If you possess a visionary mindset coupled with experience in creative leadership, we can’t wait to see how you will inspire and elevate our team’s output in this dynamic environment. Plus, with our strong dedication to fostering talent, there will always be opportunities for growth and development in your career at Gameloft!

Frequently Asked Questions (FAQs) for Creative Agency Lead Role at Gameloft
What are the responsibilities of a Creative Agency Lead at Gameloft?

As a Creative Agency Lead at Gameloft, you will be responsible for managing a talented team of artists and guiding the creative vision for marketing projects. This includes overseeing the creation of user acquisition ads, social media content, and in-game integrations. You will also handle resource allocation, track team productivity, and ensure high-quality outputs that align with our gaming projects' artistic direction.

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What qualifications are needed for the Creative Agency Lead position at Gameloft?

To be considered for the Creative Agency Lead position at Gameloft, candidates should have at least 5 years of experience in audiovisual production or a related creative field, a strong portfolio to showcase their work, and proven experience in team leadership. Strong English communication skills and a passion for video games are also essential.

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How does the Creative Agency Lead contribute to Gameloft's marketing strategies?

The Creative Agency Lead at Gameloft contributes significantly to our marketing strategies by collaborating with stakeholders and participating in the ideation and development process for creative assets. You'll oversee brainstorming sessions to develop innovative concepts and ensure that all marketing materials reflect Gameloft's brand identity and resonate with our audiences.

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What benefits does Gameloft offer to the Creative Agency Lead?

Gameloft offers a competitive salary and numerous benefits for the Creative Agency Lead role, such as flexible remote working options, 21-day paid vacation, medical insurance, and parental leave. Additionally, employees can access an educational platform for ongoing professional development and participate in an Employee Referral Program with generous bonuses.

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How important is team management for the Creative Agency Lead at Gameloft?

Team management is crucial for the Creative Agency Lead at Gameloft. This role focuses on setting the vision for the Creative Team, mentoring artists, and fostering a collaborative environment where team members can thrive. Regular communication, performance evaluations, and guiding the recruitment process all contribute to the success of the team's output and morale.

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Common Interview Questions for Creative Agency Lead
Can you describe your experience in leading creative teams?

In answering this question, highlight your leadership experience by discussing specific examples of how you've managed creative teams in previous roles. Focus on the strategies you've employed to motivate team members, resolve conflicts, and ensure collaboration to meet deadlines and high standards.

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How would you approach developing a marketing campaign for a new game?

Discuss your strategic thought process regarding campaign development. Emphasize the importance of understanding the target audience, setting clear objectives, collaborating with cross-functional teams, and being open to creative pitches and ideas that can enhance the overall campaign.

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What strategies do you use for effective resource allocation?

When discussing resource allocation, emphasize the importance of prioritizing tasks based on project deadlines and team strengths. Share examples of how you've successfully managed multiple projects simultaneously, optimizing resources to ensure efficiency and quality outputs.

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How do you stay current with trends in gaming and marketing?

Talk about the various methods you use to stay informed about industry trends, such as following relevant publications, attending conferences, networking with industry professionals, and experimenting with innovative ideas in your work. Your proactive approach will showcase your commitment to delivering high-quality marketing materials.

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What is your process for providing creative feedback to your team?

Be sure to emphasize a constructive feedback methodology which focuses on clear communication and specific examples. Discuss how you promote an environment of open dialogue where team members feel comfortable discussing their work and how you guide them in refining their outputs.

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How do you manage deadlines and pressure in creative projects?

Share your methods for prioritizing tasks and maintaining a calm demeanor under pressure. Discuss the importance of planning, scheduling meetings to check progress, and creating a culture where team members can seek help and solutions proactively.

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Can you give an example of a challenging project you've managed?

Be prepared to discuss the context of a challenging project, detailing the obstacles you faced, how you addressed them, and the overall outcome. Showcasing your problem-solving skills will highlight your readiness for the role.

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What motivates you as a creative leader?

Reflect on your passion for creativity and team collaboration. Highlight how seeing your team succeed and push their boundaries serves as a powerful motivator for you, and explain how you inspire them to achieve their best work.

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How do you incorporate feedback from stakeholders into your creative process?

When addressing this question, explain the importance of stakeholder feedback in your creative workflow. Discuss your approach to balancing visionary ideas with practical feedback and how collaborating with stakeholders leads to stronger outcomes for projects.

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What do you think sets Gameloft apart in the gaming industry?

Take this opportunity to express your knowledge about Gameloft's unique approach to game development and marketing. Emphasize its commitment to innovation, strong partnerships, and the quality of its games, and how these elements resonate with both players and creatives alike.

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We always prepare for tomorrow today. To allow our fans to play games anywhere, anytime, and on any digital platform, we surround ourselves with exceptionally talented people from across the globe and have built the world’s largest distribution ne...

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Full-time, remote
DATE POSTED
January 9, 2025

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