Sr. Video Asset Manager

The Senior Video Asset Manager at Goliath is responsible for overseeing the entire lifecycle of marketing assets, which includes TV commercials, product sizzles, how-to videos, and lifestyle photography. This role requires managing a large portfolio of projects, collaborating with different departments to align on creative briefs, and leading a team of video editors and graphic designers to produce high-quality work within budget and timelines.

To be successful as a Senior Video Asset Manager at Goliath, candidates should have proven experience in creative direction, particularly with video and digital assets for consumer brands. Strong leadership skills, excellent project management capabilities, and a deep understanding of digital marketing trends are essential. Effective communication and collaboration skills are also crucial for optimizing teamwork with various departments.

The Senior Video Asset Manager ensures quality standards by carefully overseeing the production process and maintaining clear communication with creative teams and external partners. They are involved in managing contracts, negotiating budgets, and conducting regular reviews of created assets to ensure alignment with Goliath’s high-quality benchmarks and brand strategy.

In the role of Senior Video Asset Manager at Goliath, you will handle a diverse range of projects, including over 10 commercials, 10 sizzles, and 25 to 50 how-to videos. This position will allow you to continuously innovate and adapt your creative approaches to meet the latest trends in the digital media landscape.

Yes, the Senior Video Asset Manager position at Goliath offers flexibility with partial remote work options. However, it's essential for the successful candidate to be within commutable distance to our Guildford office to attend in-person meetings at least twice a week and occasionally travel to our head office in Hattem, Netherlands.

To prioritize multiple projects effectively, I assess deadlines, project complexity, and resource availability. I like to create a clear project timeline and ensure open communication with my team and stakeholders, regularly updating them on progress to maintain alignment and focus.

In my previous roles, I have led creative direction for various projects, where I collaborated with teams to develop innovative concepts that resonate with the target audience. My approach involves understanding audience trends and ensuring that every visual aligns with the overall marketing strategy.

I stay updated on the latest digital marketing algorithms and trends to optimize video assets effectively. This includes analyzing viewer engagement, tailoring content for different platforms, and ensuring that each video is formatted correctly for search engine visibility and audience reach.

I believe in creating an inclusive and encouraging environment for my creative team. I promote open communication and collaborative ideation sessions, providing constructive feedback while allowing team members the freedom to explore innovative ideas that push our projects further.

My approach to budget management involves keen planning and constant monitoring throughout project lifecycles. I collaborate closely with external partners to negotiate costs, ensuring we stay within budget while maintaining the quality of our video assets.

Ensuring alignment starts with clearly understanding the marketing strategy and objectives. I regularly engage with senior leadership and brand management teams, integrating their insights during the creative process to ensure every asset supports our broader goals.

In a previous project, we faced a significant delay due to unforeseen circumstances. I quickly assessed the situation, reallocated resources, and implemented a new timeline to get back on track. Through effective communication and team collaboration, we successfully delivered the project without compromising quality.

Storytelling is at the core of my work; it's essential for creating engaging video content that connects with audiences. I ensure that each project tells a meaningful story, using visuals to evoke emotions and resonate with our target demographic, ultimately enhancing brand loyalty.

I approach feedback as an opportunity for growth and improvement. I listen carefully to stakeholder input, analyze it critically, and incorporate viable suggestions into the project while explaining the creative rationale behind any decisions to maintain a transparent dialogue.

I see increased personalization and interactivity as critical trends for video marketing in the toy industry. Consumers want engaging content that resonates with their experiences. Leveraging augmented reality and gamification elements will allow us to provide memorable experiences that stand out.