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Head of Marketing, North Africa

Hello. We’re Haleon. A new world-leading consumer healthcare company. Shaped by all of us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re building together. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question. 

Job Purpose

The Head of Marketing, North Africa is responsible for Strategic Business Planning, Portfolio Management & Execution of integrated marketing & communication plans from end to end for the Haleon product portfolio across North Africa – Egypt, Maghreb markets, Libya and Sahel.

Key Accountabilities/Responsibilities:

  • Set strategic roadmap for category and brand growth across North Africa

  • Set the Category's/brands’ annual objectives, strategies, positioning, A&P plans

  • Implement the growth acceleration strategy for Haleon brands

  • Develop and implement marketing comms plans across key brand-market combinations

  • Manage the A&P budget and oversee the ATL, BTL and digital marketing activities such that media plan are optimized and sufficient

  • Lead the innovations agenda, aggressively pursuing NPIs & Geo expansion

  • Create plans to enable Haleon brands to grow and beat market

  • Lead, grow and develop the Marketing team enabling member to realize their fullest potential

  • Deliver key KPIs of Sales, Profit and Market share by working closely with concerned departments to drive pack-price architecture, pricing, gross margin improvement etc

  • Contribute to the forecasting & demand cycle and ensure business target achievement

  • Responsible for choosing & managing advertising and creative agencies

  • Ensure that the brand heart and global brand positioning are at the heart of all brand activities

  • Collaborate with the shopper team to ensure excellence of execution in-store

  • Work closely with the Business Unit teams to get input into strategy, comms, and innovation as well as media agency management and research

Expectations:

  • Set direction, provide leadership & inspire                                        

  • Drive the consumer first agenda                                                        

  • Collaborate for Impact

  • Drive performance with bias for action

  • Grow People

  • Always do the right thing                                                 

Qualifications and Abilities:

  • Bachelors degree

  • 15+ years of work experience including as leader of teams

  • Leadership role in FMCG Marketing

  • Regional exposure preferred (worked in more than 1 market)

  • Diverse mix of categories/markets

  • Strong Leadership skills (Led big teams before)

  • Has had P&L accountability

  • Past experience of managing creative & media agencies

  • Ability to work across teams to achieve business and organizational objectives

  • Strong analytical skills and business acumen

  • Ability to work effectively and influence stakeholders to drive business agenda effectively.

Why Join us?

The future of everyday health is changing. And we’re the people changing it. In front of us is an incredible opportunity to go beyond what any of us have done before. And make everyday health more achievable, more inclusive and more sustainable. For more and more people. ​

So join us, as we build one of the world’s leading consumer healthcare companies. Join us to innovate our category-leading brands. To better understand people’s everyday health needs. To tackle the biggest barriers that stand in their way. To change individual and societal behaviour.

In our efforts to further tackle barriers that may be standing in our way, we have implemented what we call a Hybrid Working model, known as Home office. Home office in the country of employment is permitted for all employees whose position allows it. The employee and the manager agree on the circumstances in which working from the office is required and in which the employee can work remotely or specific local arrangements. This helps us with ensuring that we maintain a healthy work-life balance, and give our best to our people

Join us to work with colleagues who share your restless energy. To explore your interests. To stretch yourself to do the best work of your career. And join us, as together we build a working experience that encourages us all to lead happier, healthier, more productive lives. ​

The way we see it, every day is an opportunity for better. And we’re going all in to realise it.

Please save a copy of the job description, as this may be helpful to refer to once the advert closes

The job closing date is on April 24, 2025

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

What You Should Know About Head of Marketing, North Africa, GSKNCH

Hey there! We’re Haleon, a new and exciting leader in the consumer healthcare industry. We're all about improving everyday health for people, driven by innovation and a stellar portfolio of trusted brands like Sensodyne, Panadol, and Voltaren. We're on the lookout for a talented Head of Marketing for North Africa, based in vibrant Cairo, Egypt. In this role, you’ll be laying down the strategic roadmap for brand growth across North Africa, spearheading everything from planning to executing integrated marketing strategies. You’ll be the mastermind behind our marketing communications across Egypt, Libya, and the Maghreb markets, ensuring our brand remains at the forefront. Your knack for innovation will be key as you pursue new product initiatives and geo-expansions, setting objectives and overseeing budgets like a pro. Collaboration is vital here – you’ll work closely with our team, driving performance, and shaping the future direction of Haleon in the region. The ideal candidate? Someone with a wealth of experience in FMCG marketing, proven leadership skills, and a real passion for nurturing teams. If you're ready to make a meaningful difference in consumers' lives and thrive in a culture of creativity and inclusivity, then Haleon is the place for you. Come join us and be a part of something amazing; we promise you won’t regret it!

Frequently Asked Questions (FAQs) for Head of Marketing, North Africa Role at GSKNCH
What responsibilities does the Head of Marketing, North Africa at Haleon have?

The Head of Marketing, North Africa at Haleon is responsible for creating and executing strategic business plans, managing marketing communications, and overseeing brand positioning across various markets, including Egypt, Libya, and Maghreb markets. This role encompasses setting annual objectives, managing advertising budgets, and leading innovation initiatives to ensure the growth of Haleon’s brands.

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What qualifications are required for the Head of Marketing position at Haleon?

To qualify for the Head of Marketing position at Haleon, candidates should possess a Bachelor's degree and have over 15 years of marketing experience, particularly in an FMCG leadership role. Experience working in multiple markets and managing large teams is crucial, along with a strong understanding of P&L accountability, consumer behavior, and analytical skills.

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How does the Head of Marketing at Haleon contribute to brand growth?

The Head of Marketing at Haleon contributes to brand growth by developing comprehensive marketing strategies that align with the company's goals. They oversee the execution of integrated marketing plans, collaborate with various departments, manage budgets, and innovate brand offerings while ensuring that all marketing activities resonate with consumer needs.

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What is the work culture like for the Head of Marketing, North Africa at Haleon?

The work culture for the Head of Marketing, North Africa at Haleon is collaborative, inclusive, and dynamic. Employees are encouraged to bring their authentic selves to work and cultivate a culture of shared energy and curiosity. Haleon emphasizes flexibility through hybrid working arrangements, ensuring a healthy work-life balance.

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What growth opportunities exist for the Head of Marketing role at Haleon?

The Head of Marketing role at Haleon offers significant growth opportunities, allowing individuals to lead innovative initiatives, develop a high-performing team, and play a crucial role in the company’s expansion across North Africa. This position not only impacts brand performance but also contributes to shaping the future of consumer healthcare.

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Common Interview Questions for Head of Marketing, North Africa
What do you think is the most important part of being a Head of Marketing?

The most important part of being a Head of Marketing is understanding consumer needs and trends. This enables you to create relevant strategies that resonate with your target audience. Additionally, strong leadership and collaboration skills are essential for driving your team towards common goals.

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Can you describe a successful marketing campaign you have led?

Certainly! I once led a cross-channel campaign that increased brand awareness by 40% over six months. The key was thorough market research that informed our messaging, alongside innovative digital strategies. Presenting measurable outcomes is essential in illustrating the campaign's success.

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How do you prioritize projects and manage resources as a Head of Marketing?

Prioritization is based on overall business goals, timelines, and resource availability. I regularly communicate with my team and stakeholders to align on priorities and adjust plans based on market feedback and performance metrics to ensure resources are optimally utilized.

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What is your approach to innovation in marketing?

My approach to innovation is centered on understanding consumer behavior and trends. I encourage a culture of experimentation where team members can propose and test new ideas. This fosters creativity and adaptability, allowing us to pivot quickly based on insights.

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How do you measure the success of a marketing strategy?

Success can be measured through various KPIs, including sales growth, increased market share, and consumer engagement metrics. I utilize data analytics tools to track these indicators regularly, making adjustments based on what the data reveals.

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Can you give an example of how you have led a team?

In my previous role, I led a marketing team through a significant product launch. I focused on clear communication, setting defined roles, and fostering a collaborative environment. By empowering my team and providing support, we not only met our launch goals but exceeded them.

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What are your strategies for managing marketing budgets?

Effective management of marketing budgets involves thorough planning and continual assessment. I closely monitor expenditures against KPIs and adjust allocations based on which activities are driving the most significant returns on investment.

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How do you stay current with marketing trends and consumer behavior?

I stay current by regularly reading industry publications, attending marketing conferences, and engaging with my professional network. This ongoing education helps me understand emerging trends and adapt our strategies accordingly.

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What role does data play in your marketing decisions?

Data is crucial; it informs every decision I make. From customer insights to market analyses, leveraging data helps in tailoring strategies that resonate with consumers and allows for targeted marketing efforts that yield positive results.

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Why do you want to work at Haleon as the Head of Marketing?

I am drawn to Haleon's commitment to innovation and improving everyday health. The potential to lead transformative marketing initiatives across North Africa excites me, and I believe my experience and vision align perfectly with Haleon's mission.

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Full-time, hybrid
DATE POSTED
April 11, 2025

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