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Visual Merchandiser - job 4 of 10

Job Description

About the Role
As a Visual Merchandiser, you contribute to an inspiring, elevated, and consistent customer experience by implementing visual standards and commercial excellence. You will be responsible for executing the visual, commercial, and styling curation according to visual & commercial guidelines for the store. You will also use your trend and competitor awareness to provide colleagues with the correct information, coach, upskill and develop the store team to contribute to a great customer experience.

A Day in the Life
Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

Customer Sales & Profit

  • Contribute to the total OMNI customer experience in your store by ensuring visual and commercial curation according to guidelines (In-direct)
  • Representing yourself and the H&M Brand positively during customer interactions (Direct)
  • Organize and plan your workload according to store activation plan and adapt based on business needs in collaboration with your Store Management team and Area Visual Manager
  • Launch and maintain the latest global campaigns and sale activities on time according to H&M Brand Standards
  • Ensure good garment care, stock levels, and give input on allocation to Store Management and Area teams
  • Perform sales report (KPIs) follow-up, identify and prioritize visual & commercial opportunities in collaboration with Store Management team
  • Create efficient and effective actions to increase customer satisfaction to reach sales targets, store goals, budget, and follow-up actions in collaboration with Store Management team
  • Follow all procedures, best practices for OMNI services, operational routines, legal requirements, and communication in all areas of the store with Store team

Fashion & Trend Awareness

  • Keep up-to-date with fashion scene, trends, tendencies, styles, products, brands, competitors, and relevant influencers etc.
  • Plan time for fashion & trend awareness to understand trend theory and mood boards for styling techniques and product presentation to anticipate our customer’s needs and enhance our shopping experience in store

Team & Development

  • Share, inspire and educate your store teams, keep them updated with seasonal changes, fashion trends, relevant visual & commercial information, in-store communication, including price perception
  • Coach and develop the Store team´s visual and commercial skills to secure high quality of product & commercial presentation according to guidelines
  • Support & develop daily routines and best practices for your Store team to always ensure a consistent level of visual & commercial standard while maintaining customer service engagement
  • Develop and coach talents and provide onboarding training to new colleagues
  • Organize, provide, and carry out the visual & commercial upskilling for you and your colleagues
  • Complete Visual Competencies & Commercial 4 All trainings based on Regional & Sales Market learning and development goals
  • Support Sales Market and Area teams with expansion (store projects) needs

Visual & Commercial Execution

  • Execute the visual & commercial curation & styling for the store based on commercial calendar, allocation, store activation plan and fashion trends according to mood boards and direction from the visual & commercial guidelines
  • Carry out sample picking best practice routines including stockroom garment quantities, accessories, and shoes to ensure you create clear trends and stories according to inspiration from the visual & commercial guidelines
  • Secure window & styling execution according to visual & commercial guidelines to create inspirational and commercial customer experience
  • Provide good customer flow by maintaining commercial layout, fixtures, to secure the best trend story placement
  • Secure a strong balance and the maintenance of price signs in windows and throughout the store following guidelines according to Global strategy and Sales Market requirements
  • In collaboration with Facilities Management ensure all lighting is working correctly, aimed to highlight our products and display forms in windows and throughout the store
  • Maintain and care for all display forms and interior material (fixtures & fittings) with sustainability in mind
  • In collaboration with Area Visual Manager ensure your store navigation is maintained and kept up to date according to latest guidelines and store layout
  • Ensure your store has enough quantities of sale and other activity including POS material according to local routines
  • Keep sales floor and back of house clean, organized, and safe according to local security guidelines

Qualifications

Who You Are

  • For you to be a successful Visual Merchandiser, you must be curious and creative; always looking for inspiration, proactive, solution focused, flexible, with effective communication skills to achieve results cross functionally.
  • We look for individuals with fashion interests and leadership skills who can apply their visual and commercial experience working in a dynamic environment to the role.
  • Experience with being solution focused to improve product presentation and commercial execution in store
  • Good knowledge of visual, commercial, and operational best practises, routines, and tools
  • Know how to manage, follow-up and act on selling equation and weekly sales reports

Why You’ll Love Working at H&M

  • We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
  • We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
  • You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
  • We are an inclusive company where you’re encouraged to be yourself at work
  • You will have access to a large global talent community, where career growth and aspirations have no limits
  • We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match retirement plan, paid leave programs, and paid time off, including a community day to serve your local community
  • You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS

Additional Information

Compensation: expected base salary range is $16.99-$19.11 hourly**
EEOC Code: SLS
Pay Status: Non-Exempt, Hourly

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.

**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

We are committed to providing reasonable accommodations for applicants with disabilities. If you require assistance or accommodation during the application or interview process, please contact us at https://hm.ethicspoint.com, and use Ask a Question.

Benefits:

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries. 

We offer: 25% Staff Discount - Medical, Pharmacy Vision and Dental Coverage – Employee Assistance Program - Vacation, Wellness, Holiday and Parental Pay – 401K – Commuter Benefits, Health and Dependent Care FSA. Plus, additional Voluntary Benefits.

Inclusion & Diversity: 

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.  

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases. 

Company Description: 

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way.  Learn more about H&M here

Average salary estimate

$37489.5 / YEARLY (est.)
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$35279K
$39700K

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What You Should Know About Visual Merchandiser, H&M Group

As a Visual Merchandiser at H&M, you play a vital role in crafting an inviting and inspiring shopping environment for our customers. You'll be responsible for executing visual standards that align with H&M's brand ethos while keeping a pulse on the latest fashion trends. Your day-to-day responsibilities will involve organizing your workload based on the store's activation plan, collaborating closely with the Store Management team, and being the creative force behind our visual and commercial displays. With each new global campaign and sale activity, you'll ensure our displays are not only visually appealing but also tell a compelling story about our product offerings. You'll utilize your trend awareness to train and inspire the store team, as well as ensure that all members are up-to-date with fashion trends and best practices. Imagine spending your days setting up stunning displays, helping customers engage with our products, and making an impact on store sales through effective visual merchandising. You'll thrive in this position if you're curious, creative, and passionate about fashion. Your leadership skills will shine as you coach your team, adapt to business needs, and execute our visual guidelines flawlessly. If you're ready to transform the shopping experience at H&M and make every detail count, we can't wait to meet you!

Frequently Asked Questions (FAQs) for Visual Merchandiser Role at H&M Group
What responsibilities does a Visual Merchandiser at H&M have?

As a Visual Merchandiser at H&M, your key responsibilities include executing visual and commercial merchandise displays, ensuring adherence to brand standards, coaching store teams on visual techniques, and being aware of fashion trends to enhance customer experiences. You'll collaborate with management to align with business goals and actively participate in sales strategies.

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What qualifications are needed to become a Visual Merchandiser at H&M?

To be a successful Visual Merchandiser at H&M, candidates should possess a strong interest in fashion and trends, excellent communication skills, and experience in visual merchandising techniques. Leadership abilities are also essential to guide and inspire the store team, ensuring quality standards are met consistently.

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How does H&M foster team development for Visual Merchandisers?

H&M prioritizes team development for Visual Merchandisers by providing ongoing training, mentorship, and upskilling opportunities. You’ll be involved in onboarding new colleagues, sharing your expertise in fashion trends, and coaching the team to elevate their visual merchandising skills.

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What are the goals of a Visual Merchandiser at H&M?

The primary goals of a Visual Merchandiser at H&M include creating an engaging customer shopping experience, boosting sales through effective product presentation, and maintaining high standards in visual and commercial execution. You’ll also work towards improving customer satisfaction by aligning displays with current trends and seasonal strategies.

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How does H&M support work-life balance for Visual Merchandisers?

At H&M, we understand the importance of work-life balance for Visual Merchandisers. We offer flexible scheduling, supportive management, and various employee benefits including wellness programs and paid time off, allowing you to thrive both personally and professionally.

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Common Interview Questions for Visual Merchandiser
How do you stay updated on fashion trends as a Visual Merchandiser?

To stay updated on fashion trends, it's essential to regularly browse fashion shows, follow influencers, and keep an eye on competitor offerings. Engaging with fashion journals and social media platforms can also help fuel your inspiration and inform your visual merchandising decisions.

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Can you describe your approach to creating effective visual displays?

When creating visual displays, I focus on storytelling by selecting themes that resonate with current trends, customer preferences, and seasonal collections. I ensure that the layout is engaging, neat, and supports a clear customer flow, while also aligning with brand guidelines.

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How do you measure the success of your visual merchandising efforts?

The success of my visual merchandising efforts can be measured through sales performance, customer feedback, and by monitoring KPIs like foot traffic and conversion rates. Regular analysis allows adjustments that continuously optimize our visual strategies.

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Describe a time when you had to adapt a visual display on short notice.

Once, I had to quickly adapt a visual display due to a last-minute campaign change. I gathered my team, brainstormed new ideas that still aligned with the brand's message, and executed the redesign efficiently, ensuring we met the campaign deadline without compromising quality.

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How do you encourage teamwork among store staff for visual merchandising?

I encourage teamwork by involving all staff in the visual merchandising process, hosting show-and-tell sessions to share ideas, and conducting group training on the latest trends and techniques. Recognizing individual contributions fosters a collaborative spirit.

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What tools or software do you find essential for visual merchandising?

Essential tools for visual merchandising include design software like Adobe Creative Suite for planning and conceptualizing layouts. Additionally, using store traffic analysis tools helps in assessing customer behavior, which informs display effectiveness.

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How do you handle feedback on your displays?

I view feedback on my displays as a valuable opportunity for growth. I actively solicit input from colleagues and management, utilizing constructive criticism to refine my techniques and enhance future displays. Open communication is key to improvement.

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What techniques do you use to ensure consistency in visual merchandising standards?

To ensure consistency in visual merchandising, I create checklists and visual guides that outline brand standards. Regular training sessions keep the store team aligned, and periodic evaluations help maintain the quality of displays across different seasons.

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How would you approach a visual merchandising project that exceeds your usual budget?

If faced with a visual merchandising project that exceeds the budget, I would prioritize high-impact elements while seeking cost-effective alternatives. By collaborating with my team, we can brainstorm creative solutions that still deliver on brand vision without overspending.

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Why do you want to work as a Visual Merchandiser at H&M?

I want to work as a Visual Merchandiser at H&M because I admire the brand’s commitment to sustainability and creativity. I value the inclusive work environment and see this as an excellent opportunity to leverage my passion for fashion and enriching customer experiences in a meaningful way.

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Founded in 1947, H&M is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers, and children. The company is headquartered in Stockholm, Sweden.

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March 19, 2025

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