Director of Performance Marketing

As the Director of Performance Marketing at Hippo, your primary responsibilities include leading all performance marketing initiatives, strategizing growth across channels such as Google Ads and Meta, managing a team of experts, analyzing performance metrics, and driving user acquisition and retention campaigns. You will closely collaborate with various departments to align marketing efforts with business objectives.

To qualify for the Director of Performance Marketing role at Hippo, candidates should have over 8 years of experience in growth marketing, particularly in managing diverse channels like Google Ads and Meta. Experience in leading teams, strong analytical skills, and the ability to work with large data sets are essential. Familiarity with SEO, Salesforce, and analytics tools is a plus.

The Director of Performance Marketing at Hippo will implement data-driven strategies targeting direct-to-consumer growth across multiple channels. This involves relentless testing for new growth avenues, owning revenue and customer acquisition cost (CAC) metrics, and developing full-funnel KPIs in collaboration with the analytics team to support overall business goals.

The Director of Performance Marketing interacts closely with product, engineering, and sales teams to ensure marketing strategies effectively align with customer insights and trends. This role also relies on engaging with external partners to drive marketing efficiency, ensuring a holistic approach to customer acquisition and retention.

At Hippo, the Director of Performance Marketing enjoys a comprehensive benefits package, including multiple medical plan options, equity compensation, ongoing training, flexible time off, parental leave, and a supportive work environment that fosters team growth and development.

To develop an effective performance marketing strategy for Hippo, I would start by analyzing existing data to understand customer behavior and acquisition trends. I would establish clear KPIs aligned with our business goals and leverage multi-channel tactics, including SEO and paid ads. Collaboration with cross-functional teams would ensure our strategies align with product offerings and customer needs.

I have extensive experience managing performance marketing budgets across various channels. I believe in tight monitoring and continual optimization, analyzing ROI for each campaign to ensure we are allocating resources efficiently. This helps prioritize high-performing channels and reinvest in effective strategies.

Absolutely! I led a campaign that utilized targeted Google Ads and social media marketing for a product launch. Through A/B testing, we identified effective messaging that resonated with our audience, leading to a 50% increase in conversion rates over the campaign's duration, significantly boosting our customer acquisition.

I stay updated on digital marketing trends through industry publications, webinars, online courses, and active involvement in marketing communities. Regular engagement with thought leaders on platforms like LinkedIn helps me keep my finger on the pulse of emerging tactics and technologies.

I have experience using various analytical tools like Google Analytics, Tableau, and Salesforce. These tools help track KPIs effectively, analyze customer journeys, and refine our strategies in real-time based on performance data and customer feedback.

My approach to team management emphasizes collaboration and empowerment. I believe in providing my team with the resources and guidance to take calculated risks and experiment. Regular check-ins, coupled with constructive feedback, create a positive environment where innovation thrives.

To optimize customer acquisition costs, I analyze the efficiency of various channels regularly, focusing on the cost-per-acquisition associated with each. I constantly test new strategies while scaling successful campaigns, ensuring that we balance expenditure with customer lifetime value.

I would foster cross-department collaboration by facilitating regular meetings and creating collaborative projects that involve key stakeholders from marketing, product, and sales. Open communication and shared goals help align these departments towards a unified vision for customer acquisition and retention.

I prioritize marketing projects based on their alignment with overall business goals, potential ROI, and resource availability. Utilizing project management tools helps me keep track of deadlines while ensuring flexibility to pivot when higher-priority tasks arise.

Customer feedback is integral to my marketing strategies. I analyze comments, surveys, and behavioral data to identify customer pain points and preferences. This insight directly informs our messaging, channel selection, and overall strategy, ensuring we remain customer-focused.