Sr. Director, Product Marketing

The Sr. Director, Product Marketing at Kaseya is primarily responsible for defining product positioning, messaging, pricing, and packaging. This includes collaborating with leadership and product management teams to assess competitive environments and generate impactful marketing content aimed at driving customer acquisition and retention.

To be considered for the Sr. Director, Product Marketing role at Kaseya, candidates typically need 3-5 years of experience in product marketing, preferably within the software or SaaS industry, along with 1-2 years of experience in the IT sector. A bachelor's degree in a related field is required, while an MBA is preferred.

Kaseya's culture fosters innovation and accountability, which significantly impacts the Sr. Director, Product Marketing role. Employees are encouraged to be bold and gritty, aligning their efforts with the company's mission of delivering transformative IT solutions, which in turn leads to better marketing strategies and improved customer engagement.

Successful candidates for the Sr. Director of Product Marketing role at Kaseya should have strong analytical skills to assess data for lead generation and conversion rates, excellent communication abilities to convey compelling product messaging, and a creative mindset to help develop engaging content that speaks to the needs of IT leaders.

The Sr. Director, Product Marketing will be involved in various marketing campaigns aimed at generating leads and nurturing prospects. These campaigns may include email marketing, webinars, video content, and interactive assets tailored to resonate with Managed Service Providers and IT leaders in SMBs.

During your response, highlight specific projects where you successfully defined product positioning and messaging. Discuss the process you followed, the collaboration with teams, and how you measured the effectiveness of your strategies.

Share details about specific campaigns you've led, focusing on objectives, timelines, and metrics achieved. Be prepared to discuss how you optimized the campaign based on performance data and what you learned in the process.

Explain your methodology for conducting competitive analysis, including the tools you use, the factors you consider, and how you translate that information into unique selling propositions that enhance product differentiation.

Focus your answer on a specific instance where challenges arose. Include the steps you took to rectify the situation, the lessons you learned about project management and team collaboration, and how you applied those lessons in future endeavors.

Discuss your content strategy framework, emphasizing understanding the target audience, aligning content with their needs, and ensuring it supports overall marketing goals. Provide examples of content types you've produced and the successes they achieved.

Emphasize the importance of customer feedback in shaping your marketing strategies. Discuss how you gather and analyze feedback, the tools you use for sentiment analysis, and how you implement changes based on customer insights.

Address your experience in fostering collaboration by describing specific tools or processes you've implemented to enhance communication and align objectives between marketing and sales teams to ensure cohesive strategies.

Outline the steps you would take to develop a go-to-market strategy, including market analysis, defining target buyer personas, determining the value proposition, and setting KPIs to measure success post-launch.

Highlight critical skills such as strategic thinking, creativity, analytical abilities, and excellent communication. Discuss how each skill applies to the role and how you've leveraged them in your career to fulfill your responsibilities.

Share your motivation for wanting to join Kaseya, focusing on the company's commitment to innovation in IT solutions, the vibrant corporate culture, and how your values align with their mission of #ChangingLives. Be genuine and specific.