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Marketing Operations Manager (Part-time Contractor) - job 2 of 2

LILT in the News

About Us

LILT is the leading AI solution for enterprise translation. Our stack made up of our Contextual AI Engine, Connector APIs, and Human Adaptive Feedback enables global organizations to adopt a true AI translation strategy, focusing on business outcomes instead of outputs. With LILT, innovative, category-defining organizations like Intel, ASICS, WalkMe, and Canva are using AI technology to deliver multilingual, digital customer experiences at scale.

While our core AI technology might share similarities with ChatGPT and Google Translate, it's what we do with it that makes LILT truly revolutionary. Our patented Contextual AI Engine goes beyond basic translations, understanding the nuance of our customer's content and target audience to deliver hyper-accurate, business-focused results. Our connector-first approach seamlessly integrates with our customer's existing workflows, and our human-adapted feedback loop ensures continuous improvement, making LILT a constantly evolving AI partner for your global ambitions.

The Revenue Operations Team at LILT

The Revenue Operations team at LILT is responsible for managing processes, systems, and data across marketing, sales, and customer success operations to maximize revenue growth and predictability. Core responsibilities include - Strategic Planning, Revenue Team Operations Management, Tech Stack Management and Optimization, Data Quality and Analytics, and Sales Efficiency Optimization

Working in LILT’s Revenue Operations Team you will have access to leading tools, collaborative teammates, and opportunities to make a real impact.

Where You’ll Work

This is a part-time (approximately 15 hours per week) contract position based out of the US or Canada. Working hours must overlap with US PST or EST. 

Authorization to work in the U.S. or Canada is a precondition of employment.

What You’ll Do

LILT is seeking a highly motivated and experienced Marketing Operations Manager to join our team on a contract basis. In this role, you will play a critical role in optimizing our marketing technology stack and streamlining our lead-to-opportunity process. Working closely with GTM (go-to-market) Leadership across Sales Development, Marketing, and various Operations and Systems functions to drive process optimization and overall efficiency. You’ll recommend, build consensus, scope, and run cross-functional projects and process improvements that directly impact our operational efficiency and top-line growth of all revenue lines.

Key Responsibilities:

Marketing Technology Stack Management:

  • Oversee the implementation, configuration, and maintenance of our marketing automation platform (e.g., Marketo, HubSpot, Pardot).

  • Integrate marketing automation platforms with other key systems such as CRM (e.g., Salesforce), website analytics (e.g., Google Analytics), analytics dashboards (Looker, Tableau, or PowerBI), and advertising platforms (e.g., Google Ads, LinkedIn Ads).

  • Evaluate and recommend new marketing technologies and platforms to improve efficiency and effectiveness.

  • Ensure data quality and consistency across all marketing systems.

Lead-to-Opportunity Process Optimization:

  • Develop and implement lead scoring models to identify high-quality leads.

  • Design and execute lead nurturing campaigns to guide prospects through the buyer's journey.

  • Work with demand gen to track attribution for marketing sourced + influenced pipeline

  • Oversee marketing funnel process management to optimize lead flow: Lead Scoring, Routing, Qualification, MQL > Demo > Opportunity (and stages)

  • Identify and implement process improvements to streamline the lead-to-opportunity process and improve overall marketing effectiveness.

  • Collaborate with sales and marketing teams to align lead scoring and qualification criteria.

  • Design, implement, and maintain complex workflows to ensure automated lead progression and campaign processes

  • Drive continuous improvement of Lead and Demo routing systems, attribution models, and sales processes

Data Analysis and Reporting:

  • Generate regular reports on marketing campaign performance, website traffic, and lead generation activity.

  • Analyze data to identify trends, identify areas for improvement, and inform future marketing strategies.

  • Track, report, and provide insight into the overall demo balancing and lead routing processes effectiveness and outcomes by leveraging internal and industry best practices

  • Develop dashboards and visualizations to effectively communicate key marketing metrics to stakeholders.

Project Management:

  • Manage marketing technology projects, including implementations, upgrades, and integrations.

  • Ensure projects are delivered on time and within budget.

  • Collaborate with cross-functional teams to ensure successful project execution.

Skills and Experience:

  • 5+ years of experience in marketing operations, with a focus on scaling startups in SaaS 

  • Proven experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot).

  • Proven experience with modern GTM tech stack (e.g.,Salesforce, Zoominfo, Salesloft, Sales Navigator)   

  • High level of familiarity with B2B SaaS business industry best practices

  • Strong understanding of the sales funnel from MQL to closed won opportunity. 

  • Strong analytical and problem-solving skills.

  • Strong monitoring and reporting on key Marketing metrics. 

  • Experience with data analysis and reporting tools (e.g., SQL, Excel, Looker, Tableau).

  • Excellent project management and organizational skills.

  • Strong communication and interpersonal skills.

  • Experience with building inbound and outbound processes required.

  • Experience building and optimizing the Lead to Opportunity process across the GTM tech stack is a plus.

  • Experience with project management lifecycle from ideation through design, build, test, deploy new processes across multiple systems and teams. 

  • Experience with ABM strategies is a plus.

Our Story

Our founders, Spence and John met at Google working on Google Translate.  As researchers at Stanford and Berkeley, they both worked on language technology to make information accessible to everyone. They were amazed to learn that Google Translate wasn’t used for enterprise products and services inside the company and left to start a new company to address this need – LILT. 

At its core, LILT has always been a machine learning company since its incorporation on March 6, 2015. At the time, machine translation didn’t meet the quality standard for enterprise translations, so LILT assembled a cutting-edge research team tasked with closing that gap. While meeting customer demand for translation services, LILT has prioritized investments in Large Language Models, believing that this foundation was imperative to the future of enterprise translation.

LILT is an equal opportunity employer. We extend equal opportunity to all individuals without regard to an individual’s race, religion, color, national origin, ancestry, sex, sexual orientation, gender identity, age, physical or mental disability, medical condition, genetic characteristics, veteran or marital status, pregnancy, or any other classification protected by applicable local, state or federal laws. We are committed to the principles of fair employment and the elimination of all discriminatory practices.

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Average salary estimate

$75000 / YEARLY (est.)
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$60000K
$90000K

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What You Should Know About Marketing Operations Manager (Part-time Contractor), Lilt

Are you ready to take your career to the next level as a Marketing Operations Manager with LILT? We're on the lookout for a detail-oriented individual, passionate about optimizing marketing technology and processes. As a part-time contractor working approximately 15 hours per week, you'll be under the bright San Francisco sun while contributing to our mission of redefining enterprise translation through advanced AI solutions. At LILT, we pride ourselves on our collaborative environment, where innovative thinkers like you thrive. In this role, you'll dive deep into our marketing tech stack, managing platforms like Marketo and HubSpot, and ensuring seamless integration with CRM systems. But it doesn’t stop there – you’ll develop lead scoring models and design impactful lead nurturing campaigns to enhance our lead-to-opportunity process. This is your chance to utilize your strong analytical skills and project management prowess to drive performance and efficiency. If you have over five years of experience in marketing operations, are familiar with the B2B SaaS landscape, and are ready to make a real impact, we want to hear from you! At LILT, you'll be part of an exceptional teams, working on projects that matter, contributing to the growth and effectiveness of our revenue operations, and seeing firsthand how your work cultivates success across our marketing initiatives.

Frequently Asked Questions (FAQs) for Marketing Operations Manager (Part-time Contractor) Role at Lilt
What are the key responsibilities of the Marketing Operations Manager at LILT?

As the Marketing Operations Manager at LILT, your core responsibilities include overseeing the marketing technology stack, managing the implementation and integration of platforms like Marketo and HubSpot, and optimizing the lead-to-opportunity process. You will also focus on data analysis, generating reports on marketing performance, and managing marketing technology projects to ensure efficient operations within our revenue team. Your role will significantly impact our overall marketing effectiveness and drive revenue growth.

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What qualifications are necessary for the Marketing Operations Manager role at LILT?

To succeed as a Marketing Operations Manager at LILT, you should have at least 5 years of experience in marketing operations, particularly within the SaaS industry. A proven track record with marketing automation platforms and familiarity with B2B SaaS best practices is essential. Strong analytical and project management skills, as well as the ability to collaborate with sales and marketing teams, are critical for this position.

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How can the Marketing Operations Manager at LILT impact the company's revenue?

The Marketing Operations Manager at LILT plays a crucial role in maximizing revenue through effective management of the marketing technology stack and optimization of the lead-to-opportunity process. By developing lead nurturing campaigns and implementing lead scoring models, you’ll identify high-quality leads and streamline the sales funnel. With your insights from data analysis, you can inform future marketing strategies, thereby driving efficiencies that contribute directly to revenue growth.

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What tools will the Marketing Operations Manager use at LILT?

In your role as a Marketing Operations Manager at LILT, you will use various tools and platforms including Marketo, HubSpot, Salesforce, Google Analytics, Looker, Tableau, and other analytics dashboards. These tools will help you manage campaigns, track performance, and ensure data quality across marketing systems, allowing for data-driven decision-making and effective project implementation.

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Is this Marketing Operations Manager role at LILT fully remote?

The Marketing Operations Manager position at LILT is a part-time contract role that can be performed remotely, provided that your working hours overlap with US Pacific Standard Time (PST) or Eastern Standard Time (EST). It's a flexible opportunity that allows you to work from anywhere in the US or Canada as long as you meet the employment requirements.

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Common Interview Questions for Marketing Operations Manager (Part-time Contractor)
Can you describe your experience with marketing automation platforms?

When answering this question, discuss specific platforms you've used, such as Marketo, HubSpot, or Pardot. Highlight your involvement in implementing, configuring, or optimizing these tools, emphasizing any measurable impacts you've made on marketing efficiency or campaign performance.

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How do you approach optimizing the lead-to-opportunity process?

To effectively answer this, describe your methodology for assessing the current lead flow and identifying bottlenecks. Share examples of strategies you’ve implemented, such as lead scoring systems or nurturing campaigns, and the results these changes achieved in terms of conversion rates or sales efficiency.

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What strategies do you use for data analysis in marketing operations?

Discuss your experience with data analysis tools like SQL, Excel, or Tableau. Provide examples of how you've utilized these tools to analyze campaign performance or market trends, leading to informed decisions that enhanced marketing strategies and outcomes.

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How do you ensure alignment between marketing and sales teams?

You can answer this by outlining your communication and collaboration strategies, such as regular meetings, shared KPIs, or joint projects. Share examples of how these efforts led to improved lead quality and smoother transitions from marketing to sales.

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What is your experience with project management in a marketing context?

In your response, share specific projects you have managed, detailing the project lifecycle from initiation to completion. Highlight your use of project management tools, your approach to meeting deadlines, and how you kept stakeholders informed throughout the process.

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What metrics do you track to assess marketing performance?

Discuss key marketing performance metrics you typically track, such as MQLs, conversion rates, campaign ROI, and customer acquisition costs. Explain how you’ve used these metrics to assess performance and guide strategic adjustments.

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How do you handle technical challenges when working with marketing technology?

Explain your problem-solving skills and provide examples of technical challenges you've encountered, along with how you addressed them. Highlight your capacity to learn and adapt quickly when dealing with new technologies or troubleshooting issues.

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Can you provide an example of a successful lead nurturing campaign you've created?

Share a specific campaign you designed, explaining the objectives, content strategy, and design process. Discuss the results in terms of lead engagement, conversion rates, and overall impact on sales, emphasizing your role in its success.

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How do you stay current with marketing technologies and trends?

Mention your commitment to continuous learning through industry conferences, webinars, and networking. Discuss any relevant certifications or courses you've completed that keep you informed about the latest marketing technologies and methodologies.

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What do you believe are the key components of a successful marketing operations team?

Discuss qualities such as clear communication, data-driven decision-making, collaboration across departments, and a focus on continuous improvement. Provide your perspective on why these components are essential for optimizing marketing effectiveness and achieving business objectives.

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Lilt's mission is to make the world's information accessible to everyone regardless of where they were born or which language they speak.

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Part-time, hybrid
DATE POSTED
January 15, 2025

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