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Marketing Operations Manager (Part-time Contractor)

LILT in the News

About Us

LILT is the leading AI solution for enterprise translation. Our stack made up of our Contextual AI Engine, Connector APIs, and Human Adaptive Feedback enables global organizations to adopt a true AI translation strategy, focusing on business outcomes instead of outputs. With LILT, innovative, category-defining organizations like Intel, ASICS, WalkMe, and Canva are using AI technology to deliver multilingual, digital customer experiences at scale.

While our core AI technology might share similarities with ChatGPT and Google Translate, it's what we do with it that makes LILT truly revolutionary. Our patented Contextual AI Engine goes beyond basic translations, understanding the nuance of our customer's content and target audience to deliver hyper-accurate, business-focused results. Our connector-first approach seamlessly integrates with our customer's existing workflows, and our human-adapted feedback loop ensures continuous improvement, making LILT a constantly evolving AI partner for your global ambitions.

The Revenue Operations Team at LILT

The Revenue Operations team at LILT is responsible for managing processes, systems, and data across marketing, sales, and customer success operations to maximize revenue growth and predictability. Core responsibilities include - Strategic Planning, Revenue Team Operations Management, Tech Stack Management and Optimization, Data Quality and Analytics, and Sales Efficiency Optimization

Working in LILT’s Revenue Operations Team you will have access to leading tools, collaborative teammates, and opportunities to make a real impact.

Where You’ll Work

This is a part-time (approximately 15 hours per week) contract position based out of the US or Canada. Working hours must overlap with US PST or EST. 

Authorization to work in the U.S. or Canada is a precondition of employment.

What You’ll Do

LILT is seeking a highly motivated and experienced Marketing Operations Manager to join our team on a contract basis. In this role, you will play a critical role in optimizing our marketing technology stack and streamlining our lead-to-opportunity process. Working closely with GTM (go-to-market) Leadership across Sales Development, Marketing, and various Operations and Systems functions to drive process optimization and overall efficiency. You’ll recommend, build consensus, scope, and run cross-functional projects and process improvements that directly impact our operational efficiency and top-line growth of all revenue lines.

Key Responsibilities:

Marketing Technology Stack Management:

  • Oversee the implementation, configuration, and maintenance of our marketing automation platform (e.g., Marketo, HubSpot, Pardot).

  • Integrate marketing automation platforms with other key systems such as CRM (e.g., Salesforce), website analytics (e.g., Google Analytics), analytics dashboards (Looker, Tableau, or PowerBI), and advertising platforms (e.g., Google Ads, LinkedIn Ads).

  • Evaluate and recommend new marketing technologies and platforms to improve efficiency and effectiveness.

  • Ensure data quality and consistency across all marketing systems.

Lead-to-Opportunity Process Optimization:

  • Develop and implement lead scoring models to identify high-quality leads.

  • Design and execute lead nurturing campaigns to guide prospects through the buyer's journey.

  • Work with demand gen to track attribution for marketing sourced + influenced pipeline

  • Oversee marketing funnel process management to optimize lead flow: Lead Scoring, Routing, Qualification, MQL > Demo > Opportunity (and stages)

  • Identify and implement process improvements to streamline the lead-to-opportunity process and improve overall marketing effectiveness.

  • Collaborate with sales and marketing teams to align lead scoring and qualification criteria.

  • Design, implement, and maintain complex workflows to ensure automated lead progression and campaign processes

  • Drive continuous improvement of Lead and Demo routing systems, attribution models, and sales processes

Data Analysis and Reporting:

  • Generate regular reports on marketing campaign performance, website traffic, and lead generation activity.

  • Analyze data to identify trends, identify areas for improvement, and inform future marketing strategies.

  • Track, report, and provide insight into the overall demo balancing and lead routing processes effectiveness and outcomes by leveraging internal and industry best practices

  • Develop dashboards and visualizations to effectively communicate key marketing metrics to stakeholders.

Project Management:

  • Manage marketing technology projects, including implementations, upgrades, and integrations.

  • Ensure projects are delivered on time and within budget.

  • Collaborate with cross-functional teams to ensure successful project execution.

Skills and Experience:

  • 5+ years of experience in marketing operations, with a focus on scaling startups in SaaS 

  • Proven experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot).

  • Proven experience with modern GTM tech stack (e.g.,Salesforce, Zoominfo, Salesloft, Sales Navigator)   

  • High level of familiarity with B2B SaaS business industry best practices

  • Strong understanding of the sales funnel from MQL to closed won opportunity. 

  • Strong analytical and problem-solving skills.

  • Strong monitoring and reporting on key Marketing metrics. 

  • Experience with data analysis and reporting tools (e.g., SQL, Excel, Looker, Tableau).

  • Excellent project management and organizational skills.

  • Strong communication and interpersonal skills.

  • Experience with building inbound and outbound processes required.

  • Experience building and optimizing the Lead to Opportunity process across the GTM tech stack is a plus.

  • Experience with project management lifecycle from ideation through design, build, test, deploy new processes across multiple systems and teams. 

  • Experience with ABM strategies is a plus.

Our Story

Our founders, Spence and John met at Google working on Google Translate.  As researchers at Stanford and Berkeley, they both worked on language technology to make information accessible to everyone. They were amazed to learn that Google Translate wasn’t used for enterprise products and services inside the company and left to start a new company to address this need – LILT. 

At its core, LILT has always been a machine learning company since its incorporation on March 6, 2015. At the time, machine translation didn’t meet the quality standard for enterprise translations, so LILT assembled a cutting-edge research team tasked with closing that gap. While meeting customer demand for translation services, LILT has prioritized investments in Large Language Models, believing that this foundation was imperative to the future of enterprise translation.

LILT is an equal opportunity employer. We extend equal opportunity to all individuals without regard to an individual’s race, religion, color, national origin, ancestry, sex, sexual orientation, gender identity, age, physical or mental disability, medical condition, genetic characteristics, veteran or marital status, pregnancy, or any other classification protected by applicable local, state or federal laws. We are committed to the principles of fair employment and the elimination of all discriminatory practices.

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Average salary estimate

$75000 / YEARLY (est.)
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$60000K
$90000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Operations Manager (Part-time Contractor), Lilt

If you're a dynamic Marketing Operations Manager looking to make a significant impact in a part-time contract role, LILT has the perfect opportunity for you! Based out of San Francisco, working roughly 15 hours a week, you'll oversee our marketing technology stack and optimize our lead-to-opportunity processes, all while collaborating with talented go-to-market teams across sales, marketing, and operations. Your expertise in marketing automation platforms like Marketo or HubSpot will be pivotal as you integrate these systems with our CRM and analytics tools to drive efficiency and growth. Imagine being at the forefront of revolutionizing how global organizations utilize AI for translation, all while working with major brands like Intel and Canva. Not only will you implement and maintain sophisticated workflows, but your analytical skills will shine as you generate insights from data, guiding our marketing strategies to new heights. At LILT, we're not just about language; we're about creating truly multilingual digital experiences that make a difference. Join us and help shape the future of enterprise translation in a company that's recognized as one of the top software firms in the industry. Let's innovate together!

Frequently Asked Questions (FAQs) for Marketing Operations Manager (Part-time Contractor) Role at Lilt
What are the responsibilities of a Marketing Operations Manager at LILT?

As a Marketing Operations Manager at LILT, you'll be responsible for managing our marketing technology stack, implementing and maintaining marketing automation platforms like Marketo and HubSpot, and optimizing the lead-to-opportunity process. You will also analyze data to improve efficiency and effectiveness in our marketing strategies, ensuring seamless integration with other key systems like Salesforce and Google Analytics.

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What qualifications are required for the Marketing Operations Manager position at LILT?

To qualify for the Marketing Operations Manager role at LILT, you should have at least 5 years of experience in marketing operations, specifically within the SaaS startup environment. Familiarity with marketing automation tools and a solid understanding of the sales funnel from MQL to closed-won opportunities is required. Strong analytical skills and experience in data analysis with tools such as SQL and Excel will also be essential.

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How does LILT integrate marketing systems for optimal performance?

At LILT, our Marketing Operations Manager will play a vital role in integrating our marketing systems, ensuring they work cohesively. This involves overseeing the configuration and maintenance of our marketing automation platforms and integrating them with our CRMs and analytics dashboards to track performance across all marketing efforts, ensuring data quality and streamlining workflows.

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What kind of project management skills are needed for the Marketing Operations Manager at LILT?

The Marketing Operations Manager at LILT needs excellent project management skills, including the ability to manage multiple projects and ensure they are executed on time and within budget. You'll be collaborating with cross-functional teams, so strong organizational abilities and effective communication will be crucial for managing these complex initiatives.

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What is the work schedule for the Marketing Operations Manager position at LILT?

The Marketing Operations Manager role at LILT is a part-time contract position requiring approximately 15 hours of work per week. Candidates must be available during hours that overlap with US PST or EST time zones, and authorization to work in the U.S. or Canada is required before employment can begin.

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Common Interview Questions for Marketing Operations Manager (Part-time Contractor)
Can you explain your experience with marketing automation platforms?

When answering this question, provide specific examples of the platforms you have used, such as Marketo or HubSpot. Highlight your experiences with implementation, optimization, and how you have successfully utilized these tools to drive marketing efficiency and effectiveness.

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How do you approach lead scoring and nurturing?

In your response, outline your strategic approach to developing lead scoring models. Discuss how you would analyze lead characteristics and past behaviors to create a tailored nurturing program that guides potential customers through their buyer journey.

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What are the most important metrics you track in marketing operations?

Here, you should mention key performance indicators that matter in marketing operations, such as conversion rates from MQL to opportunity, campaign performance metrics, and lead generation activity. Explain why these metrics are crucial for optimizing marketing effectiveness.

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Describe a successful project you managed in your previous marketing operations role.

When discussing a project, outline the objective, your specific responsibilities, and the results achieved. Use numbers and data to quantify the success, such as improved conversion rates or increased efficiency.

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How do you ensure data quality and consistency in marketing systems?

To respond effectively, discuss your methods for ensuring data integrity, such as regular audits, automated processes for data entry, and implementing standardized practices across all marketing platforms.

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What challenges have you faced in marketing operations, and how did you overcome them?

This is an opportunity to demonstrate your problem-solving skills. Share a specific challenge you encountered, the steps you took to address it, and the ultimate outcome, showing your ability to adapt and overcome obstacles.

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How do you align marketing and sales teams to improve lead conversion?

Explain your approach to fostering collaboration between marketing and sales. This could include regular meetings, aligning on lead scoring criteria, and providing feedback loops on lead quality to drive better conversion rates.

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What tools do you prefer for analyzing and reporting on marketing performance?

Discuss the tools with which you are most familiar, such as Looker, Tableau, or Excel. Highlight how you utilize these tools to extract insights and inform marketing strategies effectively.

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Describe how you implement process improvements within the lead-to-opportunity pipeline.

Provide an overview of your systematic approach to identifying inefficiencies within the pipeline, suggesting actionable changes, and how you monitor their impact to continually revamp the lead-to-opportunity process.

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What strategies would you recommend for optimizing a marketing tech stack?

Share your insights on evaluating existing tools and processes, identifying gaps, and recommending integrations or new technologies to enhance overall marketing operations. Offer specific examples based on your experience to back your recommendations.

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Lilt's mission is to make the world's information accessible to everyone regardless of where they were born or which language they speak.

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Part-time, remote
DATE POSTED
January 15, 2025

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