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Job details

Associate Director, Retail

Job Title

Associate Director, Retail

Job Description

I. Job Summary | Major goals and objectives.

Dotdash Meredith is seeking an Associate Director, Marketing to join our Lifestyle team, contributing to the brand and category strategy for our Retail  vertical. As a key player in our Lifestyle Marketing vertical, you will collaborate closely with the Vertical Sales Team  to develop and execute category strategies, manage the pre-sale process, and drive revenue growth with top-tier Retail advertising partners. This position reports to the  Exec. Director, Marketing of Retail.

 

This hybrid role, based in NYC, requires three days in the office each week and reports directly to the Exec. Director, Marketing.  

 

Hybrid 3x A Week 

In-office Expectations: This position offers remote work flexibility; however, if you reside within a commutable distance to our office in New York, the expectation is to work from the office three times per week. 

II. Essential Job Functions

 
  • Lead Proposal Process: Manage proactive and RFP responses, creating smart, strategic ideas for advertising partners in the category vertical 

  • Develop Client Meeting Materials:: Assist sales as they meet with key clients by creating compelling materials that effectively showcase DDM, our brands, and relevant offerings that are applicable in the Retail marketplace

  • Sales Partnership: Develop strong relationships with the Sales Teams to become experts on their business; provide support on client calls, as needed

  • Storytelling: Bring ideas to life through well-written and visually-appealing proposals that represent our brands, capabilities, and ideas flawlessly

  • Cross-Department Communication: Partner closely with Sales, Editorial, Content Strategy, Research, Account Strategy, and Design to ensure proposals and presentation effectively communicate our unique value proposition
     

III. Minimum Qualifications and Job Requirements | All must be met to be considered.

Education:

Bachelor’s Degree

Experience:

Will vary pending job title

Specific Knowledge, Skills and Abilities:

  • 5 - 7 years relevant experience at a digital publisher, with a focus in pre-sales marketing; background in Retail  Category a plus 

  • Excellent creative writing and storytelling skills with an ability to execute visually impactful presentations (fluent in Keynote and Powerpoint)

  • You’re an excellent communicator, who remains poised under pressure and can tailor messages for different audiences

  • You have an understanding of the advertising landscape, products, and trends; understanding of digital, print and/or programmatic marketplace is required 

  • You are a true self-starter – provide proactive ideas, understand organizational goals, and move initiatives forward

  • You are comfortable working in a fast paced environment

% Travel Required (Approximate): Minimal as needed for team meetings

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

Salary: New York: $105,000.00 - $115,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith’s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

#NMG#

Average salary estimate

$110000 / YEARLY (est.)
min
max
$105000K
$115000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Associate Director, Retail, Meredith

The Associate Director, Retail position at Dotdash Meredith is a fantastic opportunity for a driven marketing professional looking to make a substantial impact in the retail sector. Based in our vibrant New York office at 225 Liberty Street, you'll be at the heart of our Lifestyle team, where collaboration, creativity, and strategy meet. In this hybrid role, you’ll spend three days a week with your team in the office while enjoying the flexibility of remote work. As the Associate Director, you'll be instrumental in shaping category strategy and working closely with our Vertical Sales Team to drive revenue growth through innovative advertising solutions. Your days will be filled with dynamic tasks such as leading proposal processes, creating engaging client meeting materials, and partnering with various departments to ensure our proposals highlight our unique value. Your expertise in storytelling will shine as you develop compelling presentations that not only showcase Dotdash Meredith’s capabilities but also resonate with our advertising partners. You will thrive in this fast-paced environment, leveraging your 5-7 years of experience in digital publishing and a solid background in Retail to bring proactive ideas to the table. If you are looking for a role that values creativity and fosters professional growth, the Associate Director, Retail position at Dotdash Meredith is waiting for your unique touch!

Frequently Asked Questions (FAQs) for Associate Director, Retail Role at Meredith
What are the primary responsibilities of the Associate Director, Retail at Dotdash Meredith?

As an Associate Director, Retail at Dotdash Meredith, some of your primary responsibilities include managing proposal processes, creating impactful client meeting materials, building strong relationships with the Sales Teams, and collaborating with various departments to ensure cohesive communication. You'll play a crucial role in driving revenue growth and enhancing our retail marketing strategies.

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What qualifications are needed for the Associate Director, Retail position at Dotdash Meredith?

To be considered for the Associate Director, Retail role at Dotdash Meredith, candidates should have a Bachelor’s degree and 5-7 years of relevant experience in digital publishing, particularly in pre-sales marketing within the retail category. Strong communication skills, creative writing abilities, and proficiency in tools like Keynote and PowerPoint are essential.

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Does the Associate Director, Retail role at Dotdash Meredith allow for remote work?

Yes, the Associate Director, Retail position at Dotdash Meredith offers hybrid work flexibility. While the role requires three in-office days per week in our New York office, it also allows for remote work, provided that employees reside within a commutable distance.

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What type of skills should an Associate Director, Retail at Dotdash Meredith possess?

An ideal Associate Director, Retail at Dotdash Meredith should possess strong creative writing and storytelling skills, the ability to develop visually appealing presentations, and excellent communication skills. A solid understanding of the advertising landscape and trends in the digital and print markets is also vital to succeed in this role.

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What is the expected salary for the Associate Director, Retail at Dotdash Meredith?

The salary range for the Associate Director, Retail position at Dotdash Meredith is anticipated to be between $105,000 and $115,000. This range may vary based on various factors including location, experience, and performance, and is part of a comprehensive compensation package that includes benefits and bonuses.

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Common Interview Questions for Associate Director, Retail
Can you describe your experience with proposal management as an Associate Director, Retail?

In responding to this question, it's essential to detail specific experiences where you’ve led proposal management processes. Mention any strategic frameworks you've implemented and the impact your proposals had on driving revenue or client engagement.

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How do you approach collaboration with sales teams in the retail sector?

In your answer, focus on providing examples of how you've built relationships with sales teams, the importance of understanding their goals, and how you’ve contributed to campaigns that required cross-departmental teamwork.

Join Rise to see the full answer
What strategies do you use for creating engaging client meeting materials?

Discuss the tools and techniques you've utilized to develop compelling presentation materials. Highlight your creative process, any data analysis you've conducted, and how you ensure that the materials align with the client's objectives.

Join Rise to see the full answer
How do you prioritize tasks in a fast-paced environment like Dotdash Meredith?

Highlight your organizational skills and any specific techniques you use to manage multiple responsibilities efficiently. Share examples from past experiences that illustrate your ability to stay focused and meet deadlines.

Join Rise to see the full answer
What trends do you see impacting the retail advertising landscape?

Discuss current trends in retail advertising, such as the rise of digital platforms, the importance of data-driven marketing, and innovative storytelling. Be prepared to back your insights with data or case studies.

Join Rise to see the full answer
Can you give an example of how you've successfully executed a marketing strategy?

Share a specific marketing campaign you managed, detailing your role, the strategy you employed, and the measurable results of the project. This showcases your ability to drive results in your proposed role at Dotdash Meredith.

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How do you incorporate storytelling into your marketing proposals?

Explain your process for crafting narratives within marketing proposals. Discuss the importance of understanding the audience and how you tailor your approach to engage potential clients effectively.

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What tools do you find most effective for creating presentations?

Focus on your proficiency with tools like Keynote and PowerPoint, and describe any features you find particularly helpful for storytelling. Share examples of how you've used these tools to enhance client understanding and engagement.

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In what ways do you keep yourself updated with advertising products and trends?

Discuss the resources you utilize to stay informed about the advertising industry, such as market reports, webinars, or networking events. Highlight how this knowledge helps you in your role as an Associate Director, Retail.

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How would you handle receiving constructive criticism on your proposals?

Talk about your openness to feedback and how you view it as an opportunity for growth. Share an example of how you received criticism in the past and how you applied it to improve your work.

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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 3, 2025

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