Media Buyer
Job Title: Media Buyer
Location: Remote
Work Shift: US Time zone
Working Hours: 20 hours per week (Part-time with the potential to transition to Full-time)
We are seeking an experienced Media Buyer to join our team. In this role, you'll be responsible for managing large-scale advertising campaigns, optimizing performance across multiple platforms, and driving meaningful business results for our clients. The ideal candidate will have a proven track record in Facebook Ads management, audience targeting, creative development, and budget optimization, with a focus on e-commerce and performance-driven marketing.
Key Responsibilities:
- Oversee and manage Facebook, Google, and TikTok ad campaigns, consistently delivering impactful results. Past experience achieving significant increases in conversions is a must.
- Develop and implement effective targeting strategies for niche audiences. Demonstrate your success with improved ad engagement and reduced cost per acquisition (CPA) based on data-driven decisions.
- Use analytics to continuously optimize ad performance and deliver a strong ROI. Your proven track record of increasing ROI should showcase your expertise in campaign optimization.
- Manage cross-platform advertising campaigns (Facebook, TikTok, Google, etc.) to amplify reach and increase sales. Experience in scaling campaigns and doubling reach across multiple platforms is essential.
- Write compelling ad copy and ensure that messaging resonates with target audiences. Experience in boosting click-through rates (CTR) and conversion rates is highly desirable.
- Collaborate on the creation of visually appealing ad creatives that elevate brand awareness and improve engagement metrics.
- Implement and manage automation strategies (e.g., chatbot automation) to reduce response times and enhance lead generation and capture processes.
- Specialize in driving sales for e-commerce brands, leveraging Facebook and other platforms to significantly increase revenue and customer acquisition.
- Deliver actionable insights and comprehensive reports to clients, guiding decision-making and optimizing campaign performance.
- Manage and optimize large-scale budgets to maximize ROI, ensuring campaigns meet client objectives within financial constraints.
- Execute CRO strategies to improve website conversion rates and enhance overall campaign effectiveness.
- Foster strong relationships with clients through clear communication, reporting, and campaign updates. Demonstrate your ability to drive long-term partnerships.
- Lead cross-functional teams in campaign execution, ensuring successful collaboration across various departments.
Qualifications:
- Proven experience managing large-scale Facebook ad campaigns with measurable results.
- Strong proficiency in campaign objectives (ABO, CBO, ASC, etc.) and bidding strategies (cost cap, bid cap, TRoas, etc.)
- Advanced proficiency in multi-channel advertising, including Facebook, TikTok, Google, Snap, and more.
- Strong knowledge of PPC, lead generation, and conversion rate optimization.
- Track record of managing significant ad budgets and delivering positive ROI.
- Strong knowledge of CAPI, pixels, custom conversion events.
- Proficient in creative design and ad copywriting to drive engagement and conversions.
- Expertise in data analysis, reporting, and campaign optimization.
- Experience with e-commerce and scaling businesses via digital advertising.
- Ability to work independently, manage multiple projects simultaneously, and lead teams effectively.
- Strong communication skills with clients and cross-functional teams.
- Experience with marketing automation tools and strategies.
- Industry certifications (e.g., Facebook Blueprint) are a plus.
Average salary estimate
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Are you ready to take your advertising skills to the next level? Join our team as a Media Buyer! We’re offering a fantastic opportunity to work remotely, with part-time hours that have the potential to transition into a full-time role. At our company, you'll take the helm in managing large-scale advertising campaigns that drive real results for our clients. If you have a proven track record in Facebook Ads management and a knack for audience targeting and creative thinking, we want to hear from you! In this role, you will oversee campaigns across platforms like Facebook, Google, and TikTok, optimizing performance to achieve the best possible ROI. You'll be developing targeting strategies, crafting compelling ad copy, and working collaboratively to ensure our ad creatives hit the mark with our audiences. If you've successfully scaled campaigns in the past and can demonstrate significant increases in conversions, this could be the perfect fit for you. Beyond just execution, we’re looking for someone who can analyze data for actionable insights and foster strong relationships with clients, offering them clarity and strategic guidance. You’ll also manage budgets to maximize ROI while adhering to client goals. Join us and be the driving force behind e-commerce brands’ success through innovative advertising solutions. This is not just a job; it’s an opportunity to shine and contribute to exciting growth stories!
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