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Senior Brand Marcom Manager

SUMMARY

Our corporate Sales and Marketing Team is seeking an experienced Brand leader to play an important role in the growth of our business. This is a unique leadership opportunity to advance a strong brand in the marketplace, with over seventy years of stories to tell! This new role requires a passion for writing and storytelling, excitement for winning, fierce protection of brand assets, and strong executive communication skills.

The Brand Marketing & Communications Manager will play a key part in differentiating our company in the future. Serving as the company’s lead brand advocate, you will successfully balance promotion of our established history of success and strong company culture, while adapting to meet the needs of a rapidly growing company in fast-paced markets. A high degree of collaboration is required with your peers and leaders across the business, including our partners in corporate communications, talent acquisition, human resources, business unit marketing and senior leadership.

The manager will be part of our headquarters-based Sales and Marketing team, reporting to the Vice President, Sales and Marketing and will work closely with the Sales and Marketing leadership team.

In addition to managing the company’s brand assets, you will lead several companywide brand projects which rely heavily upon your writing skills and ability to leverage our brand voice. Managing competing priorities and deadlines, you will produce a variety of company presentations, web pages, company reports, articles, videos, posts, and stories that attract and retain customers and team members.

You are expected to deeply understand our work, our differentiators, and the needs of our customers and candidates, then translate this knowledge into smart, accurate and engaging brand content. With this in mind, the right candidate will be equally passionate about writing, people and project management and continuous learning. 

You will be responsible for management of one team member focused on brand design and asset management, as well as establishing annual plans, goals, and measurements.

  RESPONSIBILITIES

  • Be accountable for the creation, development and production of differentiated communication tools, such as infographics and customer presentations, to provide a competitive advantage leading to the acquisition of new business and the best talent
  • Provide oversight for the company’s brand strategy, brand standards, design standards, nomenclature standards, brand guides, trademarks; serving as a key member of the company’s Brand Governance Committee 
  • Act as the principal writer on all company-level web content; develop and implement a structured review process
  • Hands-on management and content creation for the company’s annual CSR report and related assets, including developing and executing a plan to promote relevant stories throughout the year
  • Drive stakeholder alignment for plans and timelines that meet the organization’s needs
  • Learn our customers, their industries, and our team member needs, to ensure all work product reflects the brand language and resonates with the target audience 
  • Generate insights for thought leadership and brand building strategies that distinguish Mortenson from the competition and cut through industry noise
  • Deliver content that drives action across a variety of mediums and formats (website, reports, video, email, infographics, presentations, social media and more) 
  • Oversee any outside resources necessary; ensure all stakeholders and subject matter experts are aligned and ready to meet production schedules 
  • Be the guardian of brand voice and style, ensuring consistency across every touchpoint and leverage company best practices, templates, tools and other support available
  • Manage the career development for one team member; assume ownership of team success, lead by example, offer effective coaching and feedback, and effectively manage performance 

     

QUALIFICATIONS  

  • Bachelor’s degree in Communications Studies, Business, Marketing or related field 
  • Ten years of experience in B2B brand management, writing, marketing, content marketing or sales enablement 
  • Agility to lead a fast-paced role; adept at organizing, tracking and delivering multiple assignments at once
  • Demonstrated proficiency in writing content for business-to-business audiences; experience in a professional services industry (versus product companies)  
  • Enjoy researching and learning new industries and service offerings, with the ability to identify key drivers and pain points shaping the audience’s mindset 
  • Competency in identifying and developing key messaging, along with accurate and cohesive narratives 
  • Strong ability to create PowerPoint messages and visuals; sharp visual organization of information to quickly convey core messages 
  • Ability to utilize Adobe Creative Suite with a strong understanding of graphic layout and visual hierarchy  
  • Proven ability to successfully navigate collaborative decision-making in a large, matrixed organization
  • Experience with best practices in writing for digital mediums and working with digital asset management tools  
  • Can-do approach and responsiveness to team member needs to respond to these and other duties as assigned

  A few benefits offered include: 

(for Non-Craft & Non-Union Craft working 25+ hours / week)

  • Medical and prescription drug plans that includes no additional cost vision coverage 
  • Dental plan 
  • 401k retirement plan with a generous Mortenson match
  • Paid time off, holidays, and other paid leaves 
  • Employer paid Life, AD&D, and disability insurance 
  • No-Cost mental health tool and concierge with extensive work-life resources
  • Tuition reimbursement 
  • Adoption Assistance
  • Gym Membership Discount Program

The base pay range for this role  is $114,000 - $171,000. (Actual range is higher for the following office locations: Denver, CO and Chicago, IL – 5%, Seattle, WA, and Portland, OR – 10%, Washington, D.C. – 12.5%).

Base pay is positioned within the range based on several factors including an individual’s knowledge, skills, and experience, with consideration given to internal equity. 

#LI-PM1

Please make note: 

  • Visa sponsorship is not offered for this position.
  • Our postings are typically open a minimum of 5 days and an average of 44 days. 

ABOUT MORTENSON

As a top builder, developer, and EPC (Engineering, Procurement, and Construction), our expertise spans markets like sports, renewable energy, data centers, healthcare, and more. We are builders at heart, working to ensure the built environment has a lasting positive impact. 

Let’s Redefine Possible® 

Equal Employment Opportunity

Your uniqueness brings new and creative perspectives to the team. Mortenson is committed to providing equal opportunities of employment (EOE) to all individuals, regardless of your race, religion, gender, national origin, age, veteran status, disability, marital status or any other legally protected category.

Other Items to Note

  • Mortenson reserves the right to hire any individual without legal or financial obligation on unwanted solicitations.  No agency emails, calls, or solicitations are accepted  without a valid agreement.
  • Must be currently legally authorized to work in the U.S. without sponsorship for employment visa status (e.g., H1B status, 0-1, TN, CPT, OPT, etc.). We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Average salary estimate

$142500 / YEARLY (est.)
min
max
$114000K
$171000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Brand Marcom Manager, Mortenson

Are you ready to take your career to the next level with Mortenson? As a Senior Brand Marcom Manager, you’ll be at the helm of our brand journey, crafting compelling narratives that showcase our rich legacy and innovative spirit. With over seventy years of experience, Mortenson is more than just a builder; we’re brand storytellers! In this role, you’ll collaborate closely with our Sales and Marketing leadership, ensuring that our brand resonates not just internally but also with our clients and potential team members. Your passion for writing and storytelling will shine as you produce everything from eye-catching presentations to engaging web content. You’ll lead exciting company-wide brand projects and utilize your creative flair to ensure consistency in our brand voice across all platforms. The ideal candidate will be a strategic thinker, able to balance the promotion of our esteemed history with the agility required by fast-paced market demands. With a focus on collaboration, you’ll partner with various teams across the organization, from corporate communications to human resources, driving alignment on brand-related initiatives. In addition to managing brand assets, you’ll support a dedicated team member focused on brand design, ensuring their growth and success. This is a unique opportunity for someone looking to make a mark with a top industry leader in Minnesota. If you’re excited about crafting impactful brand stories and fostering a strong brand presence, we can’t wait to meet you!

Frequently Asked Questions (FAQs) for Senior Brand Marcom Manager Role at Mortenson
What are the primary responsibilities of the Senior Brand Marcom Manager at Mortenson?

The Senior Brand Marcom Manager at Mortenson is responsible for overseeing the company's brand strategy, managing brand assets, and leading key brand projects. This role involves creating engaging communication tools, ensuring consistency in brand voice, and collaborating closely with various teams to meet organizational needs.

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What qualifications are required for the Senior Brand Marcom Manager position at Mortenson?

Candidates for the Senior Brand Marcom Manager role at Mortenson should possess a Bachelor’s degree in Communications, Business, Marketing, or a related field, along with ten years of experience in B2B brand management or content marketing. Strong writing skills and proficiency in utilizing digital tools are also essential.

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How does the Senior Brand Marcom Manager contribute to Mortenson’s growth?

The Senior Brand Marcom Manager contributes to Mortenson's growth by developing and executing brand strategies that differentiate the company in a competitive marketplace. By creating compelling content and communication tools, this role supports customer acquisition and enhances talent attraction.

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What skills are important for a successful Senior Brand Marcom Manager at Mortenson?

Key skills for a Senior Brand Marcom Manager at Mortenson include excellent writing and storytelling abilities, strong project management skills, creativity, and the agility to handle multiple projects simultaneously. Additionally, having a deep understanding of B2B audiences and effective communication practices is crucial.

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What type of projects might the Senior Brand Marcom Manager at Mortenson oversee?

The Senior Brand Marcom Manager at Mortenson will oversee various projects such as the company’s annual Corporate Social Responsibility report, brand strategy development, and the creation of multimedia content, including presentations, articles, and digital communications that resonate with both customers and team members.

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Common Interview Questions for Senior Brand Marcom Manager
What makes you a strong fit for the Senior Brand Marcom Manager position at Mortenson?

To effectively answer this question, focus on your relevant experience in brand management and storytelling. Highlight specific examples from your past where your work has successfully differentiated a brand or contributed to its growth. Share your passion for writing and how your collaborative nature has helped you navigate challenging projects.

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How do you prioritize competing deadlines and projects as a Senior Brand Marcom Manager?

Discuss your time management strategies, such as using project management tools or techniques like the Eisenhower Matrix to prioritize tasks. Emphasize your ability to remain flexible and agile, ensuring that you can adapt to unexpected changes while still meeting deadlines.

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Can you provide an example of a successful brand project you've led?

Be prepared to share a specific project where you played a leading role. Include context, the strategies you employed, and the outcomes of the project. Discuss how your storytelling abilities and understanding of brand voice contributed to its success.

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How do you approach collaboration with different teams at Mortenson?

Emphasize your belief in open communication and transparency. Share an example demonstrating your ability to build relationships across departments, showcasing how you coordinated with different teams to align on brand objectives or project outcomes.

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What strategies do you use to maintain brand consistency across various platforms?

Discuss the importance of having clearly defined brand guidelines and how you ensure all content adheres to these standards. Share any experiences you've had in creating or updating brand governance documents, and how those efforts have ensured consistency in messaging.

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How do you measure the effectiveness of brand communications?

Talk about the tools and metrics you use to evaluate performance, such as engagement rates, customer feedback, or web analytics. Provide examples of how you’ve analyzed data in the past to refine brand communication strategies.

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What challenges do you anticipate in this role, and how would you address them?

Reflect on potential challenges such as keeping pace with industry trends or managing team dynamics. Discuss how your proactive approach to learning and frequent feedback loops can help mitigate these challenges and facilitate continuous improvement.

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In your experience, how important is storytelling in brand management?

Convey your understanding of storytelling as a fundamental aspect of brand management. Talk about how effective narratives can create emotional connections with the audience and distinguish a brand in a crowded marketplace.

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What methods do you use to gather insights into customer needs?

Share your approach, whether it's through surveys, direct communication with customers, or market research. Emphasize your commitment to understanding target audiences and how those insights inform brand messaging and strategy.

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What do you believe is the biggest trend currently affecting brand marketing?

Discuss current trends such as personalization, sustainability, or digital transformation. Provide insights on how staying ahead of these trends can help brands adapt and remain relevant in their industries, referencing how you might leverage these trends at Mortenson.

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Our Purpose and Mission: We are inspired by a compelling purpose: Building structures and facilities for the advancement of modern society.® Our purpose is fulfilled through our mission: To create an exceptional customer experience.

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DATE POSTED
April 14, 2025

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