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Campaign Manager, Digital Sales Operations - job 1 of 2

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

The Sales Operations team works side-by-side with the Peacock Sales team to ensure that advertising campaigns run smoothly and exceed client expectations. We are looking for a detail oriented, technically savvy, problem solver with superior customer service skills and leadership qualities to join our team today.

As a Campaign Manager you will be the lead for managing digital assets and campaign execution for all One Digital Video campaigns throughout their entirety. You will be responsible for acquiring digital assets, analyzing campaign placements, ensuring that campaigns are accurately executed, including that every aspect of the campaign is being delivered as expected. You will also be responsible for any troubleshooting and additional ad-hoc reporting requests.

Responsibilities

  • Interface with internal teams and Ad Agencies to obtain and manage digital assets throughout the pre- and post-launch process
  • Advise on any adjustments needed to received assets to meet NBCU specifications
  • Lead weekly meetings with cross-functional teams (Sales, Planning, Inventory) to ensure alignment on plans and initiatives for Peacock
  • Troubleshoot campaign advertisement issues
  • Review and analyze campaign health reports to provide feedback to Peacock sales partners and advise on any necessary adjustments
  • Analyze placements in the ad server and determine endpoint targeting and priority levels to meet the execution requirements

Qualifications

  • Bachelor’s degree or equivalent experience required
  • 2+ years of experience in Sales Operations
  • Understanding of marketing KPI’s preferred

Eligibility Requirements

  • Must have unrestricted work authorization to work in the United States.
  • Desire to work in the entertainment media industry which requires availability during weekends if we are supporting a live event.
  • Must be 18 years or older.

Desired Characteristics

  • Excellent client relationship & interpersonal skills
  • Prior experience trafficking in an ad server (Google Ad Manager (aka DFP), Freewheel)
  • Familiarity with a front-end order management system preferred (Operative.One)
  • Fluency in the language of digital media: impressions, CTR, CPMs, eCPMs, etc.
  • Fluency in the language of online measurement: uniques, pageviews, visits, referrers, etc.
  • Proficiency in the Microsoft Office Suite (Outlook, PowerPoint, Excel (including formulas)
  • Basic knowledge of HTML and ActionScript
  • Experience taking screenshots, cropping, and basic image editing
  • Previous campaign management a plus
  • Keen problem-solving and troubleshooting abilities
  • Strong verbal/written communication skills and the ability to prioritize tasks
  • Must be detail-oriented and have the ability to thrive in a fast-paced environment
  • Self-motivated and able to work independently as well as part of Ad Operations team
  • Must be able to pull third- and first-party reporting
  • Experience handling large volume of emails and multiple ongoing campaigns
  • Must be able to process first party hosted assets in our various internal systems

Additional Information

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $70,000 - $85,000

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

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What You Should Know About Campaign Manager, Digital Sales Operations, NBCUniversal

Welcome to NBCUniversal, where we're excited to announce an opening for a Campaign Manager in Digital Sales Operations! Located in the vibrant heart of New York City at 1221 Avenue of The Americas, this role is perfect for those who thrive in a fast-paced environment and love the ever-evolving world of digital media. As our Campaign Manager, you’ll be the backbone of our One Digital Video campaigns, ensuring everything runs seamlessly from start to finish. If you have a detail-oriented mindset, exceptional problem-solving skills, and a passion for delivering outstanding customer service, you're the person we're looking for! You’ll work closely with both our Peacock Sales team and various internal teams, playing a crucial role in acquiring digital assets and troubleshooting any campaign issues that arise. Your analytical abilities will come in handy as you review campaign health reports and make necessary adjustments to optimize performance. With a Bachelor’s degree and at least 2 years of experience in Sales Operations, you'll be uniquely equipped to support our mission of delivering premier entertainment content to audiences everywhere. If you’re ready to join a company that celebrates diversity, equity, and inclusion while producing world-class content, then NBCUniversal is where you belong!

Frequently Asked Questions (FAQs) for Campaign Manager, Digital Sales Operations Role at NBCUniversal
What are the key responsibilities of a Campaign Manager at NBCUniversal?

As a Campaign Manager in Digital Sales Operations at NBCUniversal, you'll oversee the technical execution of all One Digital Video campaigns. Your primary responsibilities include managing digital assets, troubleshooting campaign issues, analyzing campaign health reports, and leading cross-functional meetings to ensure alignment among internal teams. You’ll also be the go-to person for any ad-hoc reporting requests and ensuring that all aspects of the campaigns are delivered to meet client expectations.

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What qualifications do I need to apply for the Campaign Manager position at NBCUniversal?

To be considered for the Campaign Manager, Digital Sales Operations role at NBCUniversal, you should have a Bachelor’s degree or equivalent experience, along with at least 2 years in Sales Operations. Familiarity with ad servers such as Google Ad Manager and a solid understanding of digital media KPIs are also preferred. Strong communication skills, attention to detail, and the ability to work effectively under pressure are critical to succeeding in this role.

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What skills are important for a Campaign Manager at NBCUniversal?

Successful candidates for the Campaign Manager, Digital Sales Operations position at NBCUniversal should possess excellent client relationship skills and be comfortable analyzing and adjusting campaigns based on performance metrics. Experience with ad servers, problem-solving abilities, and strong proficiency in Microsoft Office, especially Excel, are essential. Basic knowledge of HTML and image editing skills are also beneficial as they relate to campaign management tasks.

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What is the work environment like for a Campaign Manager at NBCUniversal?

The Campaign Manager position at NBCUniversal is a hybrid role, contributing from the office a minimum of three days per week. This work environment fosters collaboration, where you will engage with multiple teams to drive the success of advertising campaigns. NBCUniversal's commitment to diversity and its vibrant corporate culture makes this a unique place to work, centered on empowering and educating its workforce.

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Are there opportunities for career growth as a Campaign Manager at NBCUniversal?

Absolutely! NBCUniversal is dedicated to employee development and career growth. As a Campaign Manager, you will gain invaluable experience working with a leading digital sales team, which can open doors to advanced roles within sales operations or other areas of the company, especially as NBCUniversal continues to evolve with new media ventures.

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Common Interview Questions for Campaign Manager, Digital Sales Operations
Can you describe your experience with digital campaign management?

When answering this question, focus on specific campaigns you’ve managed, detailing your role in asset acquisition, execution, and analysis. Highlight how you monitored metrics and made adjustments to improve performance, demonstrating your analytical skills and understanding of digital marketing.

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How do you handle tight deadlines and high-pressure situations?

Share examples of past experiences where you successfully juggled multiple projects under tight deadlines. Emphasize your organizational skills, ability to prioritize tasks, and how you ensure effective communication with your team to manage stress and achieve project goals.

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Describe a time when you faced a significant campaign issue and how you resolved it.

Use the STAR method (Situation, Task, Action, Result) to describe a specific scenario. Clearly outline the issue, the steps you took to troubleshoot and resolve it, and the positive impact of your actions on the campaign outcome. This showcases your problem-solving skills.

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How do you ensure accurate execution of ad campaigns?

Explain your process for reviewing digital assets and cross-checking specifics against campaign specifications before launch. Highlight the importance of communication with internal teams and agencies to ensure all requirements are met.

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Which tools or software have you used for campaign management?

Mention relevant tools like Google Ad Manager and any front-end order management systems you've worked with. Discuss your familiarity with reporting tools and how you utilize them to assess campaign performance.

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Why do you want to work at NBCUniversal?

Express your passion for the entertainment industry and how NBCUniversal’s commitment to diversity and inclusion resonates with you. Mention specific aspects of the company's mission or projects that excite you, highlighting your enthusiasm for contributing to their success.

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What are marketing KPIs, and why are they important?

Define key performance indicators (KPIs) such as impressions, CTR, and eCPMs, emphasizing their role in measuring campaign success. Relate your understanding of KPIs when it comes to analyzing campaigns and making data-driven decisions.

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How do you keep up with trends in digital marketing?

Discuss the resources you follow, such as industry blogs, webinars, or newsletters, and how you apply this knowledge to enhance your work. This shows your commitment to professional development and staying current in a rapidly changing field.

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Explain how you approach teamwork in a cross-functional setting.

Talk about the importance of collaboration and communication in cross-functional teams. Provide examples of how you've effectively worked with different departments to achieve common goals, demonstrating your ability to build strong working relationships.

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What steps do you take when analyzing campaign performance?

Detail your process for gathering data, reviewing metrics, and comparing them to benchmarks. Explain how you use this analysis to recommend adjustments to campaigns, illustrating your analytical thinking and performance optimization skills.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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