Sr. Amazon Advertising Manager

As a Sr. Amazon Advertising Manager at Neonflux, your main responsibilities include conducting thorough keyword and competitive research to develop and optimize PPC campaigns across various Amazon ad types. You’ll need to manage bids and budgets, report on campaign performance, and communicate pivotal updates and results with stakeholders. Additionally, you’ll support promotional activities and monitor account metrics, ensuring the overall success of our clients' Amazon advertising efforts.

To be a successful Sr. Amazon Advertising Manager at Neonflux, you should have at least 3 years of experience managing Amazon Advertising campaigns. Strong analytical skills, proficiency in ad metrics, and experience with tools like Amazon Campaign Manager are essential. A solid understanding of Amazon's algorithm and promotional strategies, as well as excellent communication and project management abilities, are also key qualifications for this role.

The Sr. Amazon Advertising Manager plays a crucial role in client success at Neonflux by leveraging data to create and optimize high-performing advertising campaigns. By conducting deep keyword analysis and adjusting campaigns to meet specific targets like ROAS and ACOS, you ensure that clients achieve their advertising goals. Regular reporting and insightful recommendations also help clients navigate challenges and seize new opportunities in the competitive Amazon marketplace.

At Neonflux, Sr. Amazon Advertising Managers utilize various tools to enhance campaign performance and reporting. Proficiency in Amazon Campaign Manager is essential, and familiarity with competitors like Helium 10 and Sellerboard will help in analyzing metrics and improving ad efficacy. Additionally, tools for monitoring organic keyword rankings and account health are critical for staying on top of performance and ensuring that campaigns run smoothly.

The culture at Neonflux is centered around collaboration, creativity, and a strong community. As a Sr. Amazon Advertising Manager, you'll work in a fast-paced, supportive environment that values innovation and initiative. We prioritize work-life balance, offering unlimited PTO and flexible work hours to help employees thrive both professionally and personally. Your contributions will be recognized and celebrated at Neonflux, reinforcing our commitment to growth and success.

When answering this question, focus on highlighting specific campaigns you’ve managed, the objectives you've met, and the tools you've used. Discuss your strategies for keyword research, budget management, and performance optimization, emphasizing metrics you’ve achieved such as ACOS and ROAS.

Detail your methodology for conducting keyword research, including the tools you use and how you analyze competitors. Explain how you identify high-value keywords and how you incorporate them into campaign structures to boost visibility and conversion rates.

Discuss the key performance indicators (KPIs) you monitor, such as ACOS, TACOS, ROAS, and conversion rates. Explain your approach to evaluating these metrics and how you adjust campaigns based on the data you gather to improve overall performance.

Mention your strategies for keeping up with industry changes, such as following relevant blogs, attending webinars, and participating in Amazon-specific forums. Highlight any specific resources you rely on for news and updates, demonstrating your proactive nature.

Provide a narrative of a particular campaign that encountered issues, detailing the challenges faced and the solutions you implemented. Emphasize the outcomes and lessons learned, showcasing your ability to adapt and improve under pressure.

Highlight the importance of clear communication with both internal teams and clients. Discuss how you handle updates, feedback, and strategic changes to ensure everyone is aligned with campaign goals, thereby fostering a collaborative work environment.

Share your approach to task management, possibly mentioning the tools you use for organization. Talk about how you set priorities based on campaign urgency and importance, ensuring that all accounts receive the attention they need for success.

Detail your involvement in implementing promotions such as coupons, Lightning Deals, or time-sensitive offers. Discuss specific outcomes and benefits these promotions provided to clients, showcasing your understanding of Amazon’s promotional levers.

Discuss how you monitor performance metrics and market trends to determine when to pivot strategies. Emphasize your analytical skills and your methodical process for assessing the necessary changes based on real-time data.

Explain how you work with brand managers to develop strategic growth plans tailored to each brand’s goals. Highlight the importance of aligning advertising strategies with broader marketing initiatives for maximum impact.