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Sales Development Representative (US Remote)

Company Description

R25_0006102

Job Description

About this job

NielsenIQ is seeking a talented Sales Development Representative (SDR) to manage, develop and grow qualified lead volume and sales pipeline for NielsenIQ's Partner Network team. This role is primarily responsible for: 

  1. qualifying inbound inquiries to determine sales readiness 
  2. outbound prospecting via email, social and phone into target accounts in an effort to schedule initial meetings for sales representatives, and 
  3. supporting in-person and virtual events via pre- and post-event outreach. 

This role is often the first touchpoint for prospects interested in NielsenIQ solutions and will set the tone for the sales cycle following. Professionalism, enthusiasm, and excellent communication are key characteristics to be successful in this role. The ideal candidate will be a highly energized self-starter who can thrive working autonomously while also being skilled at building solid working relationships with cross-functional team members and sales stakeholders. 

Responsibilities 

  • Learn continuously and develop into an industry and NielsenIQ solutions expert 
  • Effectively pitch products and solutions to key decision makers at all levels of a prospect's organization by understanding their needs and demonstrating how NielsenIQ solutions can meet their requirements 
  • Respond to and effectively qualify inbound inquiries in a timely manner to assess sales readiness and qualifications prior to connecting prospects with sales resources 
  • Conduct outbound prospecting activities (phone calls, email, social media, attend tradeshows) into target markets / accounts to identify, connect and engage (schedule meetings) with decision makers in order to generate qualified, sales-ready leads 
  • Support the success of marketing sponsored in-person and virtual events; including pre-event promotion to drive attendance and post-event follow up to engage and qualify prospects for sales 
  • Develop and methodically drive execution of daily, weekly and monthly activity cadence plans that maximize prospecting efficiency and effectiveness including account and contact-level research, pre-call planning and hyper-personalized messaging via key channels 
  • Meet and exceed key activity and performance metrics for calls, emails, social touches, appointments scheduled, conversion to opportunity, and beyond 
  • Maintain accurate CRM records of all lead and prospecting activities by consistently adhering to defined lead management processes and SLAs 
  • Build relationships with aligned sales team members to nurture leads through opportunity and ensure lead quality is driving conversion to pipeline and revenue 

A little bit about you 

Does the idea of working for an established company with a start-up culture excite you? Is being on a diverse team with a focus on work-life balance important to you? Are you a self-starter eager to make a name for yourself in a fast-growing company that rewards good ideas? If you answer yes to these questions, NielsenIQ may be the company for you. 

Qualifications

  • 4-year college degree
  • 1-3 years of SaaS sales development (cold outreach, lead qualification) experience 
  • Professional experience in a customer-focused performance-driven, high-growth, fast-paced sales, service or marketing team 
  • Experience and/or interest in CPG or selling an innovative/niche tool 
  • Strong interpersonal skills with ability to professionally interact with a diverse blend of personalities to identify and reach desired outcomes while maintaining strong relationships 
  • Excellent research and problem-solving skills, including the ability to analyze, compare, evaluate, reconcile and derive actionable insights and next steps 
  • Experience with tools such as Microsoft Office Suite, MS Dynamics 365 (CRM), Salesforce, Salesloft, LinkedIn Sales Navigator, and ability to quickly learn new technologies 
  • Exceptional ability to actively listen to and effectively communicate with, prospects and customers in a variety of mediums, such as written or verbal 
  • Team player that exhibits a positive attitude, composure under pressure and willingness to think out of the box to drive results 
  • Detail oriented, methodical and process driven mentality 
  • Sound time management and organizational skills 
  • Must be a self-starter and highly ambitious to grow knowledge, skills and career 

US Benefits

  • Comprehensive healthcare plan (medical, Rx, dental, and vision).
  • Flexible spending accounts and a Health Savings Account (including company contributions).
  • Life and AD&D insurance.
  • 401(k) retirement plan including company matching contributions.
  • Disability insurance.
  • Tuition Reimbursement.
  • Discretionary paid time off program and 11 paid holidays.
  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

Additional Information

“This role has a market-competitive salary with an anticipated base compensation of the following range: $51,800.00 – 56,000.00.  Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role is also eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more. “

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

Want to keep up with our latest updates?

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion

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CEO of NielsenIQ
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Jim Peck
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Average salary estimate

$53900 / YEARLY (est.)
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$51800K
$56000K

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What You Should Know About Sales Development Representative (US Remote), NielsenIQ

As a Sales Development Representative (SDR) with NielsenIQ, you'll play a pivotal role in driving the company's success by managing and developing a qualified lead volume and sales pipeline. This position is all about connection—whether it’s qualifying inbound leads to gauge their readiness or engaging in outbound prospecting through email, social media, and phone calls. Your efforts will support both in-person and virtual events, making you a key player in establishing initial communications for sales representatives. We’re looking for someone eager to dive into our solutions and pitch them effectively to decision-makers across various industries. If you're the type who thrives in a dynamic environment—balancing autonomy with teamwork—this could be your perfect fit! You’ll be responsible for developing structured outreach plans, maintaining precise records in our CRM, and meeting set performance metrics. At NielsenIQ, you'll not only grow your knowledge and expertise but also join a diverse team that values a healthy work-life balance. Are you ready to take your career to the next level? Apply today and be a crucial part of our journey in understanding consumer behaviors and shaping future growth.

Frequently Asked Questions (FAQs) for Sales Development Representative (US Remote) Role at NielsenIQ
What are the responsibilities of a Sales Development Representative at NielsenIQ?

A Sales Development Representative (SDR) at NielsenIQ is responsible for qualifying inbound inquiries, conducting outbound prospecting, scheduling meetings, and supporting various marketing events. You will interact with potential clients, pitch NielsenIQ solutions effectively, and help in building a robust sales pipeline. This role requires an energetic and professional approach as you are often the first point of contact for prospects.

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What qualifications do I need to become a Sales Development Representative at NielsenIQ?

To qualify for a Sales Development Representative position at NielsenIQ, candidates typically need a 4-year college degree, 1-3 years of SaaS sales development experience, and a knack for customer-focused service in high-paced environments. Strong interpersonal and problem-solving skills, as well as experience with essential tools like CRMs, are highly valued.

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How does the Sales Development Representative role at NielsenIQ contribute to the company's success?

The Sales Development Representative role at NielsenIQ is crucial for driving qualified leads into the sales pipeline. By effectively qualifying and engaging potential customers and supporting marketing efforts, the SDR helps sales representatives schedule meaningful conversations that can lead to successful conversions, directly impacting the company's growth.

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What skills are essential for success as a Sales Development Representative at NielsenIQ?

Essential skills for a Sales Development Representative at NielsenIQ include excellent communication abilities, strong research and analytical skills, and the capability to develop personal connections with prospects. A detail-oriented mindset, proficiency in time management, and an eagerness to learn about both the industry and the company's solutions are also vital.

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What benefits do Sales Development Representatives at NielsenIQ receive?

Sales Development Representatives at NielsenIQ enjoy a comprehensive benefits package, including healthcare plans, a 401(k) retirement plan with matching contributions, flexible working arrangements, and professional development opportunities like tuition reimbursement and LinkedIn Learning access. Additionally, there’s a focus on work-life balance and a supportive workplace culture.

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Common Interview Questions for Sales Development Representative (US Remote)
What strategies do you use for outbound prospecting as a Sales Development Representative?

Effective strategies for outbound prospecting include researching your target audience thoroughly, customizing outreach messages based on potential clients' needs, and using multiple channels such as emails, calls, and social media. Demonstrating an understanding of their pain points and how NielsenIQ can address them can significantly improve engagement.

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How do you qualify leads in the SDR role?

Qualifying leads involves assessing their interest and readiness to purchase NielsenIQ solutions. You can do this by asking targeted questions that reveal their needs, budget, decision-making timeline, and pain points. It's important to document these insights accurately for handoff to sales teams.

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Can you describe your experience with CRM tools?

In my previous roles, I've leveraged various CRM tools such as Salesforce and MS Dynamics 365 to track interactions, manage leads, and analyze metrics. Proficiency in these tools is crucial for maintaining accurate records and ensuring a seamless transition for leads to the sales team.

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How do you handle rejection during cold outreach?

Rejection is part of sales, and I handle it by maintaining a positive attitude and using it as a learning opportunity. I always analyze what might have gone wrong and adjust my approach or messaging for the next outreach. Persistence is key!

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What do you find most rewarding about being a Sales Development Representative?

The most rewarding aspect of being a Sales Development Representative is the opportunity to forge connections with potential clients and help them discover solutions that can significantly impact their business. Seeing those interactions blossom into successful partnerships is incredibly fulfilling.

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How do you prioritize your daily tasks as an SDR?

I prioritize my tasks by categorizing them based on urgency and importance, focusing first on follow-ups for high-potential leads, and then balancing my outbound prospecting efforts throughout the day. This structured approach ensures I maximize my effectiveness and meet my activity goals.

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What methods do you use to build relationships with prospects?

Building relationships with prospects involves active listening, personalized communication, and follow-up outreach that demonstrates genuine interest in their challenges. I strive to create rapport by adding value with insightful information rather than just pushing for a sale.

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Describe a successful event you supported as an SDR.

I once assisted in organizing a virtual webinar that generated significant interest. I helped promote it through targeted emails and followed up with attendees afterward to gather feedback, which not only added value but also resulted in several qualified leads for our sales pipeline.

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What role do you think communication plays in the SDR position?

Communication is fundamental in the SDR position. It determines how effectively we connect with prospects, qualify leads, and hand them off to the sales team. Clear, concise, and engaging communication can significantly influence a prospect's perception of our brand.

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How do you stay motivated during challenging sales periods?

During challenging periods, I stay motivated by setting small, achievable goals that contribute to my overall targets. I also engage with team members for support and share success stories to keep the energy high. Maintaining a positive mindset is crucial!

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