Senior Product Marketing Manager, Competitive Intelligence
Get to know Okta
Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.
At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.
Join our team! We’re building a world where Identity belongs to you.
About the Role
Okta is seeking a Senior Product Marketing Manager to join our Competitive Intelligence (CI) team.
This team is at the forefront of research and analysis in the highly competitive Identity and Access Management (IAM) space. We identify differentiators, develop strategic insights, and create comprehensive competitive assets that enable our field teams and champions to effectively compete and win. We thrive on staying ahead of the market trends, equipping our organization with actionable intelligence, and driving impactful decisions in a rapidly evolving environment. This role will have a specific focus on customer retention by directly working with our Customer First and Renewal Teams.
Key Responsibilities
As a Senior Product Marketing Manager, Competitive Intelligence, you will:
- Support the field teams with strategic guidance during critical sales and renewal cycles by delivering timely and relevant competitive insights.
- Conduct in-depth research and analysis of competitors in the IAM market using publicly available resources, with a strong focus on Microsoft’s IAM products.
- Stay up to date on Microsoft’s IAM and Security product development (e.g. Governance, Permissions Management, Identity Protection, Defender lineup, and Sentinel)
- Setting up environments for integration testing to allow us to gain hands-on experience and identify opportunities to simplify our customers' environments.
- Identify competitive differentiators and market trends to inform product strategy, positioning, and identify new threats.
- Collaborate with product management, sales, and marketing teams to ensure alignment on competitive positioning and strategies.
- Build and maintain competitive assets, such as battlecards, whitepapers, presentations, and playbooks to enable field teams.
- Deliver training for product and field teams covering topics such as strategy, competitor products and market trends.
- Contribute to and help maintain our database of competitor information.
- Contribute to a monthly newsletter that highlights developments and trends in our market.
- Up to 25% travel for customer visits, internal and external conferences
Qualifications
Must-Haves:
- Proven experience and strength in research, analysis, benchmarking, and building competitive intelligence assets in the IAM space.
- Advanced knowledge of Microsoft IAM products (e.g., Entra ID, Entra External ID, Active Directory, Active Directory Federation Services, Conditional Access, MFA, and Identity Governance).
- Hands-on experience setting up and configuring client devices in Microsoft environments on multiple platforms (Windows, MacOS, ChromeOS, Linux. iOS, and Android), including experience with virtualization.
- Exceptional analytical, written, and verbal communication skills with the ability to distill complex information into actionable insights.
- Ability to work collaboratively across teams in a fast-paced, dynamic environment.
- Must be self-motivated and be able to work independently when required with limited oversight.
- Ability to prioritize and balance competing demands and meet deadlines.
- Working knowledge of identity protocols (e.g. SAML, OAuth, OpenID, SCIM)
- Experience working with Hybrid Identity (Active Directory + Okta or Active Directory + Entra ID)
- Experience setting up SSO & provisioning for SaaS applications.
Bonus points for:
- Hands-on experience and knowledge of the Okta Suite of Products.
- Knowledge of Microsoft Security Products (Defender XDR, Defender for Identity and Sentinel)
- Hands-on work with MDM or UEM products (e.g. Intune. Workspace One, JamF)
- Hands-on experience with any of the following products: Ping, ForgeRock, Sailpoint.
- Understanding of legacy authentication and authorization protocols ( Kerberos, NTLM, LDAP)
- Fundamental knowledge of marketing principles, procedures, concepts, and practical applications.
Why Join Us:
You’ll have the opportunity to shape competitive strategies in one of the most critical areas of cybersecurity. Your work will directly impact how we position ourselves against competitors, equipping teams with the tools and insights needed to succeed in a highly competitive landscape. If you’re passionate about research, analysis, and making a difference, we’d love to hear from you.
#LI-Hybrid
Below is the annual base salary range for candidates located in California, Colorado, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.
Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/can.
What you can look forward to as a Full-Time Okta employee!
- Amazing Benefits
- Making Social Impact
- Developing Talent and Fostering Connection + Community at Okta
Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.
Some roles may require travel to one of our office locations for in-person onboarding.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at https://www.okta.com/privacy-policy/.
Average salary estimate
If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.
At Okta, we believe that identity should be a part of everyone's journey in the digital world, no matter where they are or what device they use. As a Senior Product Marketing Manager for Competitive Intelligence, your mission will be crucial in shaping how we navigate the dynamic landscape of Identity and Access Management (IAM). Located in vibrant cities like Bellevue, WA, Chicago, IL, or Toronto, ON, you will dive into competitor research and analysis, focusing particularly on Microsoft's IAM products. Your insights will directly support our sales teams during critical cycles, helping them to better understand the market landscape and customer needs. You will conduct in-depth analyses, identify competitive differentiators, and build comprehensive assets that empower our teams to excel. With a hands-on approach, you'll gain valuable experience by setting up client devices across various platforms and contribute to a knowledge-rich environment by maintaining our competitive database. Collaboration is key, so expect to work closely with your peers in product management, marketing, and sales to ensure our strategies are aligned and effective. Embrace the opportunity to contribute to newsletters and training sessions that highlight market trends and competitive strategies. If you love research, analysis, and making an impactful difference, your new adventure awaits at Okta!
Join Okta as a Technical Support Engineer and help enterprises with cloud technology integration and support.
Humi is looking for a Partner Marketing Lead to enhance its partner model and drive growth through effective marketing strategies.
Join Netflix as a Senior Manager in Creator & Talent Partnerships, driving strategic talent initiatives and campaigns.
Join hampr as a Field Marketing Associate and play a vital role in connecting with potential clients and driving business growth.
Okta is a leading identity and access management company headquartered in San Francisco, California that is committed to allowing people to access applications on any device at any time, while still enforcing strong security policies.
488 jobs
Subscribe to Rise newsletter
🔮
Hi, I'm Risa! Your AI Career Copilot
you, just ask me below!
Sign up for our weekly
newsletter of fresh jobs
