Business Development Associate - Ibero-America

A Business Development Associate at PeopleCert is crucial for identifying and nurturing new business opportunities within the Ibero-American region. Key responsibilities include market mapping to locate potential partners, managing mailing lists, and supporting marketing campaigns. Additionally, this role involves ensuring smooth partner onboarding, reviewing performance metrics, and addressing partner inquiries to facilitate timely problem resolution. Your contributions will be vital to sustaining our growth in this competitive sector.

Candidates seeking the Business Development Associate position at PeopleCert should ideally hold a degree in Marketing or Business Administration, with a Master's degree and relevant certifications being a plus. Applicants should have around two years of experience in business development or sales, particularly in the English Language Teaching (ELT) sector, alongside strong command of English, Spanish, and/or Portuguese, as well as advanced computer literacy.

Success as a Business Development Associate at PeopleCert hinges on strong communication and negotiation skills, the ability to thrive under pressure, and interpersonal capabilities. Proficiency in preparing numerical reports and managing multiple cultural perspectives is important. Being proactive, detail-oriented, and possessing the ability to foster relationships will greatly enhance your success in this role.

A typical day for a Business Development Associate at PeopleCert involves engaging with potential clients and partners, analyzing market trends, and strategizing campaigns with the marketing team. You’ll spend time conducting reviews with existing partners, handling inquiries, and ensuring partner satisfaction. The diverse and dynamic work atmosphere makes every day a unique challenge that contributes to your professional growth.

PeopleCert emphasizes continuous personal and professional development for its employees. As a Business Development Associate, you will benefit from hands-on learning experiences in a global context, partake in specialized training programs, and can take advantage of two free certification vouchers per year. The company's commitment to its employees’ growth ensures that you will constantly be evolving in your career.

When building a sales pipeline, focus on identifying your target market and creating a list of potential leads. Develop personalized outreach strategies for each prospect and utilize CRM tools to track interactions and follow-ups. It's also important to regularly analyze and adjust your approach based on what works best to ensure steady growth.

When discussing your experience in an international environment, emphasize how you’ve adapted to different cultures and communication styles. Share anecdotes demonstrating your ability to work collaboratively with diverse teams and navigate challenges that arise from cross-cultural interactions.

Effective lead qualification involves understanding your ideal customer profile and creating a scoring system for leads based on factors like budget, authority, need, and timing (BANT). Engage in conversations to uncover their pain points and solutions needed, allowing you to prioritize the leads that are most likely to convert.

Measuring success in business development initiatives can be done through tracking key performance indicators (KPIs) such as the number of leads generated, conversion rates, and revenue growth. Regularly reviewing these metrics will allow you to adjust strategies and set future targets effectively.

Successful partner onboarding requires clear communication and structured processes. Develop a detailed onboarding plan that includes training sessions, resource sharing, and clear expectations. Regular follow-up meetings during the onboarding phase can help address any concerns that arise, ensuring a smooth transition.

Handling objections effectively involves active listening and empathy. Address the client’s concerns directly, using data and case studies to build your argument. Showing understanding and presenting alternative solutions can turn objections into opportunities to build stronger relationships.

When asked to describe a challenging deal, outline the obstacles faced, your approach, and the final outcome. Highlight your persistence, negotiation skills, and any innovative solutions you employed that led to a successful conclusion, demonstrating your capability and determination.

Customer feedback is vital for refining products, services, and overall strategy. Actively solicit input through surveys, reviews, and direct conversations. Use this information to enhance your offerings and build stronger relationships with partners, ultimately driving growth.

Staying updated on industry trends involves a multi-faceted approach. Subscribe to relevant newsletters, join industry forums, and participate in networking events. Following thought leaders on social media platforms can also provide insights into emerging trends and best practices.

My ideal working environment is one that fosters collaboration, creativity, and continuous learning. I thrive in a dynamic atmosphere that values diversity and provides opportunities for team members to share ideas and contribute to collective goals while also offering support for personal development.