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Marketing Technology Content Librarian (Remote)

The work we do has an impact on millions of lives, and you can be a part of it.

We help protect our customers against life’s uncertainties. Regardless of where you work within the company, you’ll be helping provide protection and peace of mind when our customers need it most.


Overview


The Associate, Marketing Technology will manage, organize and optimize all Marketing assets to ensure they are accurate and easily accessible. This role maintains an up-to-date library and taxonomy of all marketing content across multiple platforms as well as evaluate content usage and apply framework to remove unused or expiring content.



Responsibilities
  • Oversee the integration and usage of digital assets across various platforms and touchpoints to enhance user experience.
  • Project manage the lifecycle of new and renewed digital assets in relation to acquisition, metadata management, archiving and or deletion.
  • Record, organize and store content, ensuring it is cataloged correctly and easily accessible to team members across the organization.
  • Create and maintain a well-structured digital repository, ensuring assets are properly categorized, tagged, and easily searchable
  • Ensure version control, making sure that the most current versions of digital assets are available.
  • Works directly with internal and external resources throughout lifecycle of assets
  • Establish and enforce naming convention, metadata and content rights standards and guidelines to ensure consistency and accuracy across the asset library.
  • Train and support team members on digital asset management systems and best practices for asset usage and organization.
  • Deep understanding of asset organization and metadata, usage rights and governance, brand guidelines and the ability to ensure adherence across all digital assets.
  • Knowledge of copyright laws and intellectual property rights related to digital content
  • Strong focus on accuracy and consistency in asset management and brand compliance.
  • Strong organizational skills with the ability to manage multiple projects and priorities simultaneously.
  • Excellent communication and interpersonal skills.
  • Knowledge of copyright laws and intellectual property rights related to digital content
  • Ability to work effectively with cross-functional teams to achieve brand and asset management goals.


Qualifications/Education
  • Bachelor's degree in Information Management, Digital Media, Library Science, Marketing, or a related field.
  • 3-5 years experience in creative development, digital asset management, media management or a related administration role.
  • Proficient with marketing platforms like Adobe AEM, Accent, Eloqua, Brightcove, Sitecore and Workfront.


Protective’s targeted salary range for this position is $62,000 to $80,000. Actual salaries may vary depending on factors, including but not limited to, job location, skills, and experience. The range listed is just one component of Protective’s total compensation package for employees.


This position also offers additional incentive opportunities through an annual incentive based on individual and Company performance.


Employee Benefits:  

We aim to protect our employees' wellbeing through a broad benefits offering. For example, we protect physical wellbeing through health, dental and vision insurance. We protect mental wellbeing through mental health benefits and an employee assistance program. We protect time away from work with a variety of paid time away benefits (e.g., paid time off, paid parental leave, short-term disability, and a cultural observance day). We protect financial wellbeing through contributions to healthcare accounts, a pension plan, and a 401(k) plan with Company matching. All employees are encouraged to protect their overall wellbeing by engaging in ProHealth Rewards, Protective’s platform to improve wellbeing while earning cash rewards.  

 

Eligibility for certain benefits may vary by position in accordance with the terms of the Company’s benefit plans.


Diversity and Inclusion:

At Protective, we are committed to providing an inclusive culture where all employees are able to fully contribute and thrive. Our goal is to grow and develop our people, attract diverse talent and support strong, diverse communities.


We support diversity, equity, and inclusion by working to develop a culture of inclusion and belonging led by leaders who develop potential and embrace all skills and abilities. Our aim is to create an equitable environment for all leaders and employees that will drive performance and impact business strategy. In this way, we can increase overall diversity for leadership roles and pipelines of talent by maturing our hiring practices, robust development opportunities and focus on retention of key talent.


We are proud to be an equal opportunity employer committed to being inclusive and attracting, retaining, and growing the talents of a diverse and inclusive workforce.


Accommodations for Applicants with a Disability:

If you require an accommodation to complete the application and recruitment process due to a disability, please email martina.winston@protective.com.This information will be held in confidence and used only to determine an appropriate accommodation for the application and recruitment process.

Please note that the above email is solely for individuals with disabilities requesting an accommodation.  General employment questions should not be sent through this process.

Average salary estimate

$71000 / YEARLY (est.)
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$62000K
$80000K

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What You Should Know About Marketing Technology Content Librarian (Remote), Protective

Join us as a Marketing Technology Content Librarian at Protective, where we're dedicated to making a difference in the lives of our customers by providing essential protection against life's uncertainties. In this fully remote role, you'll be stepping into an essential position that involves managing, organizing, and optimizing our marketing assets. Your primary focus will be to maintain an up-to-date digital library that ensures our valuable marketing content is accurate and easily discoverable across our platforms. You'll play a pivotal role in overseeing the entire lifecycle of digital assets—from acquisition and metadata management to archiving and deletion. By creating a well-structured digital repository, you'll ensure that our team's resources are not only correctly categorized and tagged but also easily searchable. Communication and collaboration will be at the heart of this job, as you'll work closely with internal and external teams to ensure the smooth flow of information. You'll need a keen understanding of metadata standards and digital asset rights to maintain consistency and compliance with brand guidelines while providing training and support to fellow team members. With your excellent organizational skills, you’ll balance multiple projects effectively while focusing on accuracy and attention to detail. At Protective, with a competitive salary range and comprehensive benefits focusing on the well-being of our employees, you'll not only advance your career but also contribute to a culture that values diversity and inclusion. So, if you have a passion for digital content and the desire to work in a supportive environment, this role is perfect for you!

Frequently Asked Questions (FAQs) for Marketing Technology Content Librarian (Remote) Role at Protective
What are the main responsibilities of a Marketing Technology Content Librarian at Protective?

As a Marketing Technology Content Librarian at Protective, your primary responsibilities will include managing and optimizing marketing assets, overseeing content organization, ensuring accurate cataloging, and maintaining a digital repository. You'll also work on integrating digital assets across various platforms and touchpoints, manage the lifecycle of digital content, and establish guidelines for metadata and naming conventions. Furthermore, your role will entail training team members on best practices related to digital asset management systems.

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What qualifications do I need to become a Marketing Technology Content Librarian at Protective?

To be a successful Marketing Technology Content Librarian at Protective, candidates should ideally have a Bachelor's degree in Information Management, Digital Media, Library Science, Marketing, or a related field. Relevant work experience ranging from 3 to 5 years in creative development or digital asset management is essential. Proficiency with marketing platforms such as Adobe AEM, Eloqua, and Sitecore will be highly valuable in this role.

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What should I expect in terms of salary for the Marketing Technology Content Librarian position at Protective?

The targeted salary range for the Marketing Technology Content Librarian position at Protective is between $62,000 and $80,000. Actual salaries can vary based on factors such as job location, individual skills, and experience levels. This role also includes additional incentive opportunities based on individual and company performance, providing a well-rounded compensation package.

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How does Protective support employee well-being for the Marketing Technology Content Librarian role?

Protective takes employee wellbeing seriously by offering a comprehensive benefits package that includes health, dental, and vision insurance, mental health benefits, and various paid time away benefits. Additionally, employees can participate in ProHealth Rewards, which encourages wellbeing while allowing employees to earn cash rewards. This commitment reflects our goal to support our employees' overall health and work-life balance.

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Is remote work possible for the Marketing Technology Content Librarian position at Protective?

Yes, the Marketing Technology Content Librarian role at Protective is fully remote, allowing you to work from the comfort of your own home. This flexibility helps ensure that you maintain a healthy work-life balance while contributing effectively to our marketing initiatives.

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Common Interview Questions for Marketing Technology Content Librarian (Remote)
How do you prioritize tasks as a Marketing Technology Content Librarian?

When prioritizing tasks, it's essential to evaluate deadlines, the impact of each task on the business, and team priorities. For example, I would focus on urgent projects with close deadlines first while ensuring ongoing tasks, such as content updates and asset organization, are being managed concurrently.

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Can you explain your experience with digital asset management systems?

In my previous roles, I have worked extensively with various digital asset management systems such as Adobe AEM and Sitecore. I am proficient in managing the lifecycle of content, ensuring proper tagging, and conducting audits to maintain an organized digital repository.

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How do you ensure accuracy in cataloging digital assets?

To ensure accuracy in cataloging digital assets, I implement a consistent naming convention and metadata framework. This involves regular audits and cross-referencing with existing databases to correct any discrepancies or outdated information.

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What is your understanding of copyright laws relevant to digital content?

I have a solid understanding of copyright laws as they pertain to digital content, including fair use policies and licensing agreements. I ensure all content managed within the repository complies with these laws to protect both the organization and creators.

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How do you handle training for team members on asset management best practices?

When training team members, I prefer a hands-on approach that includes interactive sessions and real-time usage scenarios. This ensures they comprehend best practices effectively and feel confident in navigating digital asset management systems.

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Describe a challenging project you managed and how you overcame obstacles.

In previous roles, I managed a project redesigning our asset library. The challenge was integrating multiple platforms with differing standards. I overcame this by developing a standardized framework that facilitated smoother transitions and improved cross-platform consistency.

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What strategies do you use to maintain organization in a large digital library?

To maintain organization in a large digital library, I utilize effective categorization, tagging systems, and continuous inventory audits. Regularly updating procedures and ensuring clear access protocols also helps keep the library user-friendly.

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How do you ensure the user experience is maximized when accessing digital assets?

Ensuring a maximized user experience involves implementing intuitive search functionalities, user-friendly interfaces, and conducting surveys to gather user feedback. These insights help refine processes continually and enhance accessibility.

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What tools do you feel are essential for a Marketing Technology Content Librarian?

Essential tools for a Marketing Technology Content Librarian include digital asset management systems (like Adobe AEM and Sitecore), project management tools to track progress, and analytics platforms to evaluate content usage effectively.

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How do you approach version control in digital asset management?

I approach version control by instituting clear protocols that track revisions, maintain a comprehensive change log, and utilize versioning features in digital asset management systems to ensure the most current assets are readily available.

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Full-time, remote
DATE POSTED
March 27, 2025

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