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Product Marketing Intern

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Fast Facts

Join Relias as a Product Marketing Intern to support the SMB segment by developing case studies that empower the sales team and gain hands-on experience in market research and content creation.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Responsibilities: Support the SMB segment by developing impactful case studies, conducting customer interviews, and analyzing data to create sales enablement assets.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Skills: Strong writing and storytelling skills, analytical mindset, proficiency in Microsoft Office, and project management skills are required.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Qualifications: Currently pursuing a Bachelor's degree in Marketing, Business, or related field; previous experience in product marketing or B2B SaaS preferred.

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Location: Morrisville, NC, USA

liETtVLaARqgmMEbYzHNNLIzUPcdfPrwhYtVK7Qa.png Compensation: Not provided by employer. Typical compensation ranges for this position are between $15 - $25 per hour.



BEG_Relias_US.png

Are you looking for a high energy, strategic, and fast-paced position as a Product Marketing Intern? Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical and financial outcomes!

For 11,000+ health care and human service organizations, Relias helps clients deliver better clinical and financial outcomes by elevating the performance of teams. We help organizations across the continuum of care get better at maintaining compliance, developing staff and promoting consistent, high-quality care. Our platform employs assessments to reveal specific gaps in skills and addresses them with personalized and engaging learning, choosing from 7,000+ online courses that meet accrediting board, state and federal requirements. We are passionate about our products and our clients; what we deliver and the impact we have on the world is truly something you can be proud to represent. Join us and make a difference.

WHAT CAN RELIAS OFFER YOU?

  • Full time, paid internship! Running Tuesday, May 27th to Friday, August 1st, 2025.
  • All internships are project based and report to a Relias People Manager.
  • Flexible work environment with 4 days a week in the office.
  • Comprehensive 2-day onboarding program – a great introduction to our company, customers and culture!
  • Full time roles available after graduation. Growth and career advancement opportunities! 20%+ annual employee promotion and transfer rate
  • Multiple development program options – leadership development, professional development curriculums, and Nanodegree options in both technology and data science

The Product Marketing Intern will support the Small and Medium Business (SMB) segment by developing impactful case studies that empower the sales team. The intern will analyze historical data from current customers to identify compelling success stories and translate them into persuasive sales enablement assets. This role provides an opportunity to gain hands-on experience in market research, content creation, and cross-functional collaboration within a fast-paced marketing environment.

WHAT YOU’LL DO: 

Case study development 

o  Identify and prioritize customer success stories by analyzing internal sales data, customer feedback, and retention trends.

o   Conduct interviews with sales representatives, account managers, and clients to gather insights for case studies.

o   Craft well-structured case studies that highlight customer challenges, solutions, and measurable outcomes to support the SMB sales team.

o   Collaborate with design and content teams to ensure case studies align with brand messaging and visual guidelines.

Market & Data Analysis 

o   Leverage internal tools to assess product adoption, customer segments, and market trends to inform case study selection.

o   Gather qualitative and quantitative data from internal teams to enhance storytelling and improve sales effectiveness.

o   Support the Product Marketing team in optimizing sales enablement assets based on feedback and performance metrics.

Other Marketing Support 

o   Assist in the development of additional sales collateral, such as one-pagers, presentations, and sales enablement resources.

o   Participate in internal meetings with sales, client success, and marketing teams to stay informed on strategic priorities.

o   Perform other duties as assigned to support marketing initiatives.

COMPETENCIES: 

•   Target Market Knowledge – understand and apply insights about a specific group of consumers or businesses that Relias aims to reach with its products and solutions.

•   Marketing Strategy - craft and implement comprehensive marketing plans that align with and drive the overall business objectives.

•   Marketing Tool Management - utilization of a wide range of relevant marketing enablement tools to complete marketing tasks efficiently

YOU’VE GOT WHAT IT TAKES IF YOU HAVE:

•   Currently pursuing a Bachelor's degree in Marketing, Business, Communications, or a related field.

•   Strong writing and storytelling skills with the ability to craft compelling narratives.

•   Analytical mindset with the ability to interpret data and customer insights.

•   Detail-oriented with excellent organizational and project management skills.

•   Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel) and familiarity with marketing tools such as CRM systems (e.g., Salesforce) is a plus.

IT WOULD BE NICE IF YOU HAD:

•   Previous internship or coursework in product marketing, content marketing, or sales enablement.

•   Experience conducting interviews or writing case studies, blogs, or marketing collateral.

•   Knowledge of B2B SaaS or SMB marketing strategies

Relias is an Equal Opportunity Employer and a Drug-Free workplace

Company: Relias LLC 

Country: United States of America 

State/Region: North Carolina 

City: Morrisville 

Postal Code: 27560 

Job ID: 277492

Average salary estimate

$41600 / YEARLY (est.)
min
max
$31200K
$52000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Product Marketing Intern, Relias

Are you ready to kickstart your career in marketing? Join Relias as a Product Marketing Intern in our Morrisville office! In this exciting role, you'll focus on supporting our Small and Medium Business (SMB) segment by creating impactful case studies that empower our sales team. This position is perfect for someone who is currently pursuing a Bachelor's degree in Marketing, Business, or a related field and wants to gain hands-on experience in market research and content creation. Your day-to-day responsibilities will include conducting customer interviews and analyzing data to craft compelling narratives that showcase our clients' success stories. You'll collaborate with cross-functional teams to ensure that your work aligns with our brand messaging and helps boost our sales enablement efforts. The work you do here is not just for show; it has a real impact on healthcare organizations and the services they provide. We pride ourselves on our supportive work environment and comprehensive onboarding program, so you'll feel right at home from day one. Additionally, this internship offers potential for full-time opportunities upon graduation, allowing you to grow your career with us. If you're a detail-oriented individual with strong writing and analytical skills, and you have a passion for storytelling, we'd love to hear from you. Let's make a difference together!

Frequently Asked Questions (FAQs) for Product Marketing Intern Role at Relias
What are the primary responsibilities of the Product Marketing Intern at Relias?

As a Product Marketing Intern at Relias, your main responsibilities will include developing case studies, conducting customer interviews, and analyzing data to create sales enablement materials. You'll also collaborate with various teams to ensure that the content aligns with our brand messaging and effectiveness.

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What qualifications do I need to apply for the Product Marketing Intern position at Relias?

To qualify for the Product Marketing Intern role at Relias, you should be currently pursuing a Bachelor's degree in Marketing, Business, Communications, or a related field. Previous experience in product marketing or B2B SaaS is preferred but not mandatory.

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How does the internship structure work for the Product Marketing Intern at Relias?

The Product Marketing Intern position at Relias runs from May 27th to August 1st, 2025. It is a full-time, paid internship that combines project-based tasks while reporting to a Relias People Manager, allowing you to experience the dynamics of the marketing environment.

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What skills are essential for success as a Product Marketing Intern at Relias?

Essential skills for the Product Marketing Intern role at Relias include strong writing and storytelling capabilities, an analytical mindset, proficiency in Microsoft Office, and strong project management skills to effectively handle multiple tasks.

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What can I expect from the work environment as a Product Marketing Intern at Relias?

At Relias, you can expect a dynamic, fast-paced work environment where collaboration and innovation thrive. The internship offers a flexible schedule with a requirement to be on-site in the office four days a week, and a comprehensive onboarding process to integrate you into the company culture.

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Common Interview Questions for Product Marketing Intern
What motivated you to apply for the Product Marketing Intern position at Relias?

This question allows you to express your enthusiasm for marketing and healthcare. Highlight your passion for storytelling and how you value the impact of Relias in helping healthcare organizations improve outcomes, which aligns with your career aspirations.

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Can you describe a time you conducted research for a project?

Think of a specific instance where you gathered data or insights for a project. Emphasize your analytical skills and how you used the research to develop strong content, showcasing your ability to translate data into actionable marketing strategies.

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How do you approach case study development?

Discuss your understanding of the case study process, including identifying key customer success stories, conducting interviews, and structuring narratives. Emphasize your storytelling ability and the importance of showcasing measurable outcomes.

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What makes a compelling sales enablement asset?

A compelling sales enablement asset should engage the audience, provide clear value, and align with the overall branding. Discuss the importance of storytelling, customer insights, and aligning content with sales strategies to support the sales team effectively.

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How would you handle tight deadlines for multiple projects?

Share your strategies for time management and prioritization. Illustrate how you would break down tasks, set clear timelines, and communicate with your team to ensure that you meet deadlines while maintaining high-quality work.

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What analytical tools or methods do you prefer to use in your research?

Talk about specific tools you have used or are familiar with, like Google Analytics or CRM systems. Highlight your ability to interpret data and leverage insights to inform marketing strategies, particularly for case studies.

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Can you describe your experience with writing in a marketing context?

Share examples from previous coursework or internships where you created marketing content. Focus on your ability to craft persuasive copy and how your writing helps convey messages that resonate with the target audience.

Join Rise to see the full answer
How do you ensure that your content aligns with brand messaging?

Discuss your research methodology into the company's branding and messaging guidelines. Explain how you strive to maintain a consistent tone and message across all content while still addressing the needs of different target audiences.

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What do you consider when analyzing customer feedback for case studies?

Emphasize the importance of looking for trends in customer satisfaction, identifying common pain points, and understanding the outcomes achieved. This will demonstrate your analytical mindset and your commitment to delivering relevant insights.

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How do you plan to contribute to the marketing team at Relias?

Articulate your understanding of the team's goals and focus on how your skills and creativity in storytelling and analysis will support their objectives in enhancing sales enablement through effective case studies and content.

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Internship, hybrid
DATE POSTED
April 4, 2025

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