Product Manager (Senior) - Community

As a Senior Product Manager - Community at Runna, your responsibilities include shaping the vision for the in-app community, executing on the product roadmap, and enhancing user engagement. You’ll be tasked with building an environment where runners can connect and support each other, while also utilizing user data to prioritize and innovate on community features.

To qualify for the Senior Product Manager - Community role at Runna, candidates should have a minimum of 5 years of experience in shipping high-quality consumer products, preferably on mobile platforms. Experience in building engagement-driven features and a passion for user insights and data analysis are crucial for this role.

Success for the Senior Product Manager - Community at Runna is measured by the ability to boost user engagement, enhance the emotional connection runners have with the app, and drive community growth. Metrics such as participation rates, user feedback, and overall satisfaction will be key indicators of success.

The Senior Product Manager - Community at Runna will work with a cross-functional team including engineers, designers, and content creators. This collaborative effort ensures that the community experience is not only innovative but also aligns with the company's vision of supporting runners across the globe.

The Senior Product Manager - Community position at Runna includes a competitive salary range of £74,000 to £90,000, equity in the form of stock options, flexible working hours, generous holiday allowances, private health insurance, and the opportunity to engage in fitness activities during work hours, fostering a healthy work-life balance.

When answering this question, focus on a specific example that highlights your leadership and strategic planning skills. Discuss the product's vision, the steps you took to execute the launch, and the measurable impacts it had on user engagement, showcasing your ability to turn ideas into reality.

In your response, emphasize your data-driven approach. Mention tools or methodologies you use for prioritization, such as user feedback, engagement metrics, and market trends. Showcase your ability to balance immediate needs with long-term goals to effectively enhance user experience.

Discuss your strategies for keeping community features fresh and engaging. This could include continuous user research, incorporating feedback loops, and iterative design processes. Highlight any specific user-testing methods or community engagement tactics you have successfully implemented.

Emphasize that user feedback is at the core of your product management strategy. Share examples of how you collect, analyze, and act on feedback to shape product development, ensuring that community needs and desires are genuinely met.

Talk about the importance of clear communication and shared objectives when working with cross-functional teams. Describe techniques you use to foster collaboration and ensure that all team members are aligned with the community vision and goals.

Address specific metrics like user activity levels, retention rates, and qualitative feedback from users. Highlight your analytical skills in using these metrics to inform product decisions and drive community engagement strategy.

Outline your approach to addressing negative experiences, including actively engaging with the user to understand the issue, assessing the impact on the community, and implementing changes to prevent future occurrences. Show that you prioritize user satisfaction and community health.

Use this opportunity to share a specific initiative that dramatically enhanced community engagement. Detail your planning, execution, and the overall benefits it brought, including any quantitative improvements in user interaction or satisfaction.

Discuss your commitment to continuous learning through professional networks, industry conferences, webinars, or thought leadership content. Mention how you apply this knowledge to innovate and keep community offerings relevant and attractive.

Articulate your passion for fitness and connection. Share personal experiences or insights that have shown you the power of community support in achieving personal or group goals, tying it back to Runna's mission to enhance people's lives through running.