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Director, Customer Engagement Strategy and Operations - CxO Advocate

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

About Digital Technology

We’re not yesterday’s IT department, we're Digital Technology. The world around us keeps changing and so do we. We’re redefining what it means to be IT with a mindset centered on transformation, experience, AI-driven automation, innovation, and growth. We’re all about delivering delightful, secure customer and employee experiences that accelerate ServiceNow’s journey to become the defining enterprise software company of the 21st century. And we love co-creating, using, and highlighting our own products to do it.

Ultimately, we strive to make the world work better for our employees and customers—when you work in ServiceNow Digital Technology, you work for them.

Role

This is an extraordinary opportunity to partner daily with our Executive Practitioners to elevate CxO engagements, increase wallet share, and curate progressive thought.

We are looking for a brilliant storyteller, who can communicate the ServiceNow mission from a variety of perspectives. As ServiceNow grows and we engage with executives across all industries, our narrative is more important than ever.  This role will be part of the Chief Customer and Transformation Office and partner closely with field sales, marketing, and product teams to help scale CxO impact by creating and executing a customer engagement strategy.

What you get to do in this role: 

Own the Customer Engagement Strategy

The Customer Engagement strategy focuses on increasing wallet share by curating the right portfolio of customers, partners, and events for Executive Practitioners. This involves collaborating with regional sales teams to determine which customers should be engaged and when. The process is optimized for the Practitioner by ensuring thorough and thoughtful briefing documents, creating any necessary materials for meetings, and partnering with sales to deliver follow-up messages to customers. Attending customer meetings, capturing major takeaways, maintaining milestones, and tracking and assigning clear action items are key responsibilities. Additionally, deepening strategic relationships with customers and partners is crucial, requiring proactive engagement with top customers and partners in collaboration with the Sales and Customer Success organizations. This includes closing the loop when deals are finalized and developing nurturing campaigns. Practitioners are also tasked with defining how slides and visuals will enhance narratives or customer stories. Key metrics are developed, and data is continuously studied to improve the impact of customer engagement. In complex situations, Practitioners serve as a liaison for CxOs when high-visibility opportunities are at risk.

Elevate Customer Engagement Strategy

Elevating CxO engagement includes guiding, organizing, and managing executive-level special projects aimed at exploring and implementing changes in customer engagement. Best practices are codified and shared, while a foundation is built to scale events and speaking opportunities. Practitioners aim to become indispensable thought partners for CxOs and partner closely with senior stakeholders and cross-functional teams to develop relevant messaging for each engagement. Global travel is required for key events. Practitioners are also responsible for creating and executing an events engagement strategy, partnering with cross-functional teams to secure desirable external speaking engagements, and establishing strong ties with the Now on Now and Communications teams to ensure the execution of an amplification strategy. This strategy includes social media, progressive content, internal enablement, and media. Additionally, securing customer-led speaking engagements that highlight ServiceNow is a critical goal.

Qualifications

To be successful in this role, we need someone who has:

  • 12+ years of work experience across consulting, executive engagements, or sales, preferably in the cloud/enterprise SaaS/software industry
  • Passion for and demonstrated success in understanding and fulfilling internal or external customer needs; problem-solver mindset; ability to take big ideas and make them simple and digestible
  • Deep experience in interacting with a broad spectrum of CxOs with a passion for storytelling, narrative structure, and design
  • Command for building consensus amongst numerous high-powered stakeholders and pushing forward to tangible output/outcomes quickly
  • Proven capability of building and guiding high-performing teams, either in a direct or indirect/matrixed capacity
  • Superb ability to influence and motivate others, drive collaboration, teaming & resolve conflict between diverse stakeholder groups
  • Ability to manage change and ambiguity with an action-orientation/drive - must thrive in a dynamic environment with a strong ability to prioritize
  • Executive presence, excellent verbal and written communication
  • High energy, strong work ethic, disciplined execution skills
  • Proficient with PowerPoint, Excel, PowerBI, and Dynamics and familiarity with several prominent productivity tools

JV20

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

 

Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

 

 

 

For positions in this location, we offer a base pay of $189,100 to $331,000 plus equity (when applicable), variable/incentive compensation, and benefits. Sales positions generally offer a competitive On-Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. 

 

Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

From Fortune. ©2024 Fortune Media IP Limited. All rights reserved. Used under license. 

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Average salary estimate

$260050 / YEARLY (est.)
min
max
$189100K
$331000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Director, Customer Engagement Strategy and Operations - CxO Advocate , ServiceNow

Are you ready to take on a pivotal role as the Director of Customer Engagement Strategy and Operations at ServiceNow? We’re on the lookout for someone extraordinary who can partner daily with our Executive Practitioners to elevate CxO engagements and bring innovative ideas to life. Imagine working in a dynamic environment where the excitement of transforming customer experiences meets the cutting-edge technology of our AI-driven cloud platform. Your responsibilities will include owning our Customer Engagement Strategy, collaborating closely with sales and customer success teams, and crafting impactful narratives that resonate with CxOs across various industries. As part of our Chief Customer and Transformation Office, you will delve into customer insight, manage high-stakes projects, and cultivate strong relationships to drive strategic growth and influence. You’ll be the storyteller who connects our mission to our customers’ journeys, helping to curate the right portfolio of events and engagements. With over 12 years of experience required, your ability to impress high-powered stakeholders and guide a high-performing team will shine in this role. If you have a passion for problem-solving and thrive in a changing landscape, come help us redefine what it means to be a leader in enterprise software in sunny Santa Clara, California. Join us at ServiceNow, where we’re dedicated to making the world a better place for everyone.

Frequently Asked Questions (FAQs) for Director, Customer Engagement Strategy and Operations - CxO Advocate Role at ServiceNow
What are the primary responsibilities of the Director, Customer Engagement Strategy and Operations at ServiceNow?

As the Director, Customer Engagement Strategy and Operations at ServiceNow, your primary responsibilities will include owning the Customer Engagement Strategy, collaborating with sales and customer success teams, developing impactful materials for executive meetings, and deepening relationships with top customers and partners. You'll also guide special projects, create effective communication strategies, and gain valuable insights by analyzing key metrics.

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What qualifications are needed for the Director, Customer Engagement Strategy and Operations role at ServiceNow?

To qualify for the Director, Customer Engagement Strategy and Operations position at ServiceNow, you'll need at least 12 years of experience in areas like consulting, executive engagements, or sales within the cloud or software industry. Additionally, exceptional storytelling skills, a strong executive presence, and proficiency in tools like PowerPoint and Excel are key qualifications for success in this role.

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How does the Director, Customer Engagement Strategy and Operations at ServiceNow contribute to executive-level meetings?

In the role of Director, Customer Engagement Strategy and Operations at ServiceNow, you will play a crucial part in executive-level meetings by preparing comprehensive briefing documents, delivering follow-up messages, and capturing essential takeaways. Your ability to communicate effectively and create compelling narratives will ensure that CxO engagements are impactful and resonate with stakeholders.

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What is the importance of relationship-building in the Director, Customer Engagement Strategy and Operations position at ServiceNow?

Relationship-building is vital for the Director, Customer Engagement Strategy and Operations role at ServiceNow. Establishing and nurturing connections with CxOs, customers, and partners enhances engagement and fosters collaboration. Your proactive approach will enable you to handle high-stakes situations while driving value from these relationships, ultimately boosting ServiceNow's presence in the marketplace.

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Can you describe the work environment for the Director, Customer Engagement Strategy and Operations at ServiceNow?

The work environment for the Director, Customer Engagement Strategy and Operations at ServiceNow is dynamic and collaborative, focused on innovation and transformation. You’ll engage with executive leaders across various industries, attend key events, and manage cross-functional relationships. With opportunities for global travel, you will help shape the company’s customer engagement strategy, all while being part of a vibrant team dedicated to excellence.

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Common Interview Questions for Director, Customer Engagement Strategy and Operations - CxO Advocate
What strategies would you use to increase customer wallet share?

To increase customer wallet share, I'd first analyze existing customer data to identify areas of opportunity. Then, I'd develop tailored engagement strategies that align our offerings with customer needs and establish proactive communication channels to nurture these relationships.

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How would you approach developing compelling narratives for executive engagements?

Developing compelling narratives for executive engagements involves understanding the audience’s pain points and aligning our solutions with their strategic goals. I would utilize storytelling techniques to create engaging presentations that resonate and reinforce ServiceNow's value proposition.

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Describe a time when you successfully managed a high-stakes project with multiple stakeholders.

In a previous role, I led a project where I coordinated with various departments to launch a new service. By facilitating open communication, setting clear expectations, and creating a collaborative environment, we completed the project on time and received positive feedback from executives.

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What experience do you have interacting with CxOs?

I have extensive experience interacting with CxOs, primarily through strategic presentations and customized briefings. My approach centers around understanding their challenges and ensuring that our discussions are relevant and valuable, fostering a strong partnership.

Join Rise to see the full answer
How would you measure the success of the customer engagement strategy you implement?

Success can be measured through key performance metrics such as customer satisfaction scores, engagement rates, and the growth of wallet share. Regular feedback loops and data analysis would allow for iterative improvements in the strategy.

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What tools and technologies are you proficient with that would help in this role?

I am proficient in PowerPoint for presentations, Excel for data analysis, and tools like PowerBI for creating engaging dashboards. Additionally, I'm familiar with Dynamics for CRM and various collaboration tools that enhance team productivity.

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Why do you believe storytelling is important in customer engagement?

Storytelling is crucial in customer engagement because it humanizes the message, making it more relatable and memorable. It allows me to convey complex ideas simply and helps CxOs visualize how our solutions will positively impact their organization.

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How do you handle conflicts between stakeholders in a project?

In conflicts between stakeholders, I prioritize open dialogue and active listening. I aim to understand each perspective, facilitate compromise, and ensure that the project goals remain the focus, leveraging collaborative problem-solving techniques.

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What techniques do you use to stay organized and prioritize tasks in a fast-paced environment?

To stay organized, I utilize project management tools to track tasks and deadlines, prioritize based on impact and urgency, and regularly review progress with my team. This structured approach ensures that I stay agile in a fast-paced environment.

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What excites you most about the opportunity to work at ServiceNow?

I'm excited about the opportunity to work at ServiceNow because of its commitment to innovation and transformation. The chance to collaborate with talented individuals while advancing the customer engagement strategy and helping organizations work better aligns perfectly with my professional passion.

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We're on a mission to become the defining enterprise software company of the 21st century.

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CULTURE VALUES
Inclusive & Diverse
Mission Driven
Rise from Within
Diversity of Opinions
Work/Life Harmony
Empathetic
Feedback Forward
Take Risks
Collaboration over Competition
BENEFITS & PERKS
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Conferences Stipend
Paid Time-Off
Maternity Leave
Equity
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
March 19, 2025

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