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Job details

Product Marketing Manager

Signpost is a fast-growing company that provides AI-powered communication solutions to small businesses. They are looking for a Product Marketing Manager who can own product positioning and shape the messaging to drive demand.

Skills

  • Product marketing
  • B2B SaaS experience
  • Go-to-market strategies
  • Customer insights

Responsibilities

  • Own product positioning and communicate value in the market
  • Launch and execute products and go-to-market campaigns
  • Conduct competitive analysis and market research

Education

  • Bachelor's degree in Marketing or related field

Benefits

  • Medical, Dental, Vision coverage
  • 401k plan
  • Paid time off (PTO)
  • Competitive salary
To read the complete job description, please click on the ‘Apply’ button
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CEO of Signpost
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Lucas Wilson
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Average salary estimate

$80000 / YEARLY (est.)
min
max
$75000K
$85000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Product Marketing Manager, Signpost

At Signpost, we’re on a mission to reshape how small businesses interact with their customers, and we're looking for a Product Marketing Manager to help lead the charge. If you’re excited about tackling the challenges faced by home service providers—like missed calls and lost revenue—this is the place for you. As a key member of our team, you'll be responsible for owning product positioning and shaping our messaging to resonate with our customers. You’ll launch compelling campaigns that not only drive demand but also tell the powerful stories of our AI-powered communication solutions. With a focus on customer insights and pain points, your marketing strategies will help small businesses thrive in the digital age. Ideally, you’ll bring 3+ years of experience in product marketing from a B2B SaaS background, particularly in areas like field service management or communication technology. Your ability to gather competitive insights and refine messaging will be essential as you navigate the fast-paced environment of our growing startup. Join us, and you’ll be surrounded by a talented team who values your ideas and encourages your success. With a competitive salary range of $75K-$85K annually and a suite of benefits, this role offers an incredible opportunity to make a real impact. Together, let’s help small businesses win with technology and innovation!

Frequently Asked Questions (FAQs) for Product Marketing Manager Role at Signpost
What are the responsibilities of a Product Marketing Manager at Signpost?

As a Product Marketing Manager at Signpost, your primary responsibilities will include owning product positioning, launching new products, and executing go-to-market campaigns. You will also track market trends, analyze competitors, and refine our messaging to resonate with home service business owners.

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What qualifications should I have to become a Product Marketing Manager at Signpost?

To qualify for the Product Marketing Manager position at Signpost, you should have at least three years of experience in product marketing for a B2B SaaS company. It's ideal if you have experience within field service management or communication technology, along with a strong track record of developing successful go-to-market strategies.

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What kind of work environment can I expect as a Product Marketing Manager at Signpost?

At Signpost, you can expect a dynamic and collaborative work environment that fosters innovation. As a Product Marketing Manager, you'll thrive in a fast-paced startup atmosphere where testing, learning, and pivoting are encouraged to meet our goals.

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Is there room for growth for a Product Marketing Manager at Signpost?

Absolutely! At Signpost, we believe that your success contributes to our overall success. As a Product Marketing Manager, you'll have opportunities for professional growth and skill development while playing a crucial role in reshaping how small businesses engage their customers.

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What’s the salary range for a Product Marketing Manager at Signpost?

The salary range for the Product Marketing Manager position at Signpost is competitive, between $75K and $85K annually, depending on experience. In addition to the base salary, you'll also enjoy comprehensive benefits including medical, dental, and PTO.

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Common Interview Questions for Product Marketing Manager
Can you describe your experience with go-to-market strategies as a Product Marketing Manager?

In answering this question, reference specific strategies you've implemented, the processes you followed, and the outcomes of those strategies. Highlight how your approach aligns with customer needs and market trends.

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How do you approach product positioning in a competitive market?

Discuss your methods for researching competitors and understanding customer pain points. Use examples of how you’ve crafted compelling messaging that differentiates the product effectively.

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How do you measure the success of a marketing campaign?

Explain the key performance indicators (KPIs) you track, such as lead generation, conversion rates, and customer engagement. Emphasize the importance of data analysis in refining marketing strategies.

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What tools and technologies are you familiar with for product marketing?

List specific tools for project management, analytics, CRM integrations, or any relevant software that aids in product marketing. Share experiences of how these tools provided value to your campaigns.

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How do you stay informed about market trends and customer needs?

Talk about methods like attending industry conferences, following relevant publications, or conducting surveys to gather customer insights. Highlight how this information shapes your marketing strategies.

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Describe a time when you had to pivot a marketing strategy.

Provide a specific example where market feedback required you to change your approach. Discuss the steps you took, the reasoning behind the pivot, and the eventual outcome.

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How do you collaborate with other teams, such as sales or customer success?

Illustrate your approach to cross-departmental collaboration. Give examples of how you’ve worked with sales to create enablement materials or partnered with customer success to gather insights.

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What storytelling techniques do you use in your marketing?

Discuss your ability to translate complex products into relatable narratives. Explain how you craft stories around customer experiences and product benefits to engage your target audience.

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Can you give an example of a successful product launch you've managed?

Share a detailed account of a past product launch, focusing on your role, the strategies employed, and the results achieved. Emphasize how this experience prepares you for the Product Marketing Manager role at Signpost.

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Why do you want to work as a Product Marketing Manager at Signpost?

Express your enthusiasm for Signpost's mission and how it aligns with your professional values. Mention specific aspects of the role or company culture that excite you and how you believe you can contribute.

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SALARY RANGE
$75,000/yr - $85,000/yr
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 1, 2025

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