Manager, Market Segment Marketing

Marketing Manager – Acquisition: ACA/Medicaid

Job Description

The Acquisition Marketing Manager drives the development and implementation of data-driven acquisition and direct response marketing strategies for the ACA/Individual Market and Medicaid.

Leading a team of marketing specialists, the manager drives the development and implementation of acquisition and direct response strategies designed to grow membership and meet business goals and objectives. Responsible for co-creating & executing a go-to-market strategy that focuses on consumer direct marketing tactics including but not limited to lead generation/nurture, digital media and agency management, direct mail, SEO, SEM, and social media.

This position leads the development of the marketing plan and is accountable for lead generation to telesales, website, and agent distribution. Creates and collaborates with other functions to develop advertising, direct mail, Search Engine Marketing (SEM) and Search Engine Optimization (SEO), events, Public Relations (PR), web and social media strategies to drive leads that convert to sales.

The manager is also responsible for driving the optimization of ongoing acquisition deliverables as well as influencing and working collaboratively with key stakeholders such as sales, product, compliance, operations and corporate marketing – both independently and in conjunction with the Senior Director.  
 

Essential Functions

• Must have working knowledge and experience in the ACA/Individual and Medicaid markets
• Strong experience with current consumer direct marketing methods including lead gen/nurture, digital media, agency management, direct mail, SEO, SEM, and social media.
• Overseas the creation of tactical, measurable marketing campaigns and recommends the necessary analytic methodologies to implement, manage and measure success.
• Collaborates with market and product development to segment current and potential markets and identify market and product opportunities.
• Drives the implementation of communications programs including oversight of planning, development, production, and distribution of all materials, performing "hands-on" role as necessary.
• Directs internal and external resources required in the development of materials, including adherence to quality standards, deadlines, and budgets.
• Responsible for directing internal and external resources required in the development of materials, including adherence to quality standards, deadlines, and budgets.
• Remains abreast of industry knowledge and best practices.
• Responsible for working within government, company and direct marketing rules, regulations and guidelines.
• Works closely with Senior Director on team culture, division of responsibilities and communication.

• Preferred Master's Degree

• Pallet to Waist (6" from floor) > 5 lbs: Seldom up to 10 lbs

How Corewell Health cares for you

• Comprehensive benefits package to meet your financial, health, and work/life balance goals. Learn more here.

• On-demand pay program powered by Payactiv

• Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more!

• Optional identity theft protection, home and auto insurance, pet insurance

• Traditional and Roth retirement options with service contribution and match savings

• Eligibility for benefits is determined by employment type and status

Primary Location

SITE - Priority Health - 1231 E Beltline - Grand Rapids

Department Name

PH - Consumer Markets Marketing Team

Employment Type

Full time

Shift

Day (United States of America)

Weekly Scheduled Hours

40

Hours of Work

8:00 a.m. to 5:00 p.m.

Days Worked

Monday to Friday

Weekend Frequency

N/A

CURRENT COREWELL HEALTH TEAM MEMBERS – Please apply through Find Jobs from your Workday team member account. This career site is for Non-Corewell Health team members only.

Corewell Health is committed to providing a safe environment for our team members, patients, visitors, and community. We require a drug-free workplace and require team members to comply with the MMR, Varicella, Tdap, and Influenza vaccine requirement if in an on-site or hybrid workplace category. We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process, to perform the essential functions of a job, or to enjoy equal benefits and privileges of employment due to a disability, pregnancy, or sincerely held religious belief.

Corewell Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category.

An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization. As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do. We invite those that share in our commitment to join our team.

You may request assistance in completing the application process by calling 616.486.7447.