Digital Marketing Manager

As a Digital Marketing Manager at Sentry, your main responsibilities include overseeing and executing a comprehensive multi-channel ad strategy, managing budgets across various digital channels, and leading community partnership initiatives. You'll also be tasked with developing testing roadmaps, optimizing campaigns based on performance metrics, and collaborating with cross-functional teams to enhance customer journeys.

To qualify for the Digital Marketing Manager role at Sentry, you should have at least 7 years of marketing experience, with a minimum of 5 years focused on optimizing paid media campaigns in a SaaS context. Additionally, demonstrated expertise in targeting technical audiences and proficiency in analytics tools like Looker and SQL will set you apart as a candidate.

Success as a Digital Marketing Manager at Sentry requires a blend of analytical skills to measure key performance indicators (KPIs) such as CAC, CPL, and ROAS, alongside creativity for devising impactful marketing strategies. Strong project management abilities and a growth mindset will also help you navigate the dynamic digital ecosystem effectively.

Sentry cultivates a hybrid work model that encourages collaboration and inclusivity among teammates. As a Digital Marketing Manager, you'll find an environment that values innovation, feedback, and the unique contributions of each staff member, making it a great place to thrive in your career while also fostering strong relationships with your colleagues.

Sentry offers a robust benefits package for Digital Marketing Managers, including competitive salaries ranging from $130,000 to $160,000, equity grants, paid time off, and comprehensive health insurance coverage. We also prioritize professional development and inclusivity in our workplace, ensuring that all employees have the resources they need to excel.

When answering this question, focus on specific campaigns you've led that demonstrate your ability to integrate various channels effectively. Highlight your strategic approach, tools used for analytics, and any measurable successes that resulted from your efforts.

Outline your process for A/B testing, analyzing performance data, and how you adjust strategies based on insights. Discuss any tools or methodologies that have improved your campaign performance in previous roles.

Share an example of a time when you had to manage multiple priorities simultaneously. Highlight your organizational skills, tools you use for task management, and the decision-making process you follow to ensure optimal outcomes.

Discuss your proactive approach to continuous learning, whether through industry blogs, webinars, networking events, or online courses. Mention specific sources that you find reliable and influential in shaping your marketing strategies.

Provide a detailed account of a project that showcases your strategic thinking and execution skills. Be clear about your role, the challenges you faced, and the overall impact of the project on business outcomes.

While various metrics are important, emphasize your focus on ROI-related metrics like customer acquisition cost (CAC) or return on ad spend (ROAS). Justify your answer based on past experiences and how these metrics inform your campaign adjustments.

Explain your strategy for identifying potential influencers and partners, as well as how you establish mutually beneficial relationships. Mention any successful partnerships you've cultivated and the results they generated.

Showcase your ability to accept feedback constructively, suggesting how you would analyze the criticism, adapt your strategy, and communicate effectively with stakeholders to drive improvement.

List the tools that have proven effective in your past roles, such as Google Ads for paid search, HubSpot for inbound marketing, or any analytics platforms. Discuss why you prefer these tools and how they've enhanced your efficiency.

Align your answer with Sentry’s mission to improve software quality and the innovative culture it promotes. Convey your excitement about contributing to a company that values creativity and developer experiences while emphasizing how your skills fit this mission.