Data Analyst II, Marketing

As a Data Analyst II in Marketing at Spring Health, you’ll partner with the marketing team to create and maintain reporting infrastructure, develop dashboards for trend analysis, and collaborate with data scientists to delve into major marketing trends. Your primary responsibility will be to ensure accurate reporting, train stakeholders, and continually optimize the marketing campaign effectiveness through data-driven insights.

To be considered for the Data Analyst II, Marketing position at Spring Health, you should bring 3+ years of experience in data analytics, with a strong proficiency in SQL and familiarity with visualization tools like Looker. Experience working with marketing analytics, alongside excellent communication skills to explain complex concepts to a non-technical audience, is also essential for this role.

In the Data Analyst II, Marketing position at Spring Health, your contributions will be vital to our mission of providing seamless mental healthcare. By measuring marketing effectiveness and developing data-driven strategies, you will help attract new clients and expand existing customer relationships, ensuring that access to essential mental health resources is optimized and barrier-free.

As a Data Analyst II in Marketing at Spring Health, you will engage with various tools and technologies primarily focusing on data visualization and analytics. Expectations include strong SQL skills, experience with Looker or similar platforms, and familiarity with dbt or comparable data transformation tools to maintain and improve reporting processes and data accuracy.

Success in the Data Analyst II, Marketing role at Spring Health is measured by the value you bring to the marketing team in achieving their KPIs. You will know you are successful when your dashboards are heavily utilized, when teams spend less time sourcing and analyzing data manually, and when you contribute positively to data models that enhance overall data consistency.

In responding to this question, focus on specific tools you've used, such as Looker or Tableau. Provide examples of dashboards you've created and discuss how you've tailored them for user needs, showcasing your ability to translate complex data into actionable insights.

Discuss your process for validating data, including techniques such as cross-referencing with other data points, conducting checks for consistency, and how you document your findings to ensure transparency. Highlight your commitment to data integrity as crucial in analytics.

Explain your method for identifying relevant KPIs based on business objectives and marketing strategies. Provide insights on previous experiences where defining KPIs led to improved marketing decisions, and emphasize collaboration with stakeholders.

Share your strategies for prioritization and communication. Discuss how you manage expectations and keep stakeholders informed about project timelines while ensuring alignment with the overall business goals of Spring Health.

Choose a project where your analysis significantly influenced marketing strategies or outcomes. Describe the problem, your analytical process, and the impact your findings had, reiterating analytical tools or methods you used.

Discuss the techniques you employ to simplify complex data into understandable insights. Give examples of training sessions or documentation you've created for stakeholders to enhance their understanding of data analytics.

Talk about your methods for tracking and analyzing campaign metrics. Discuss how you assess whether campaigns achieved their goals using relevant data and how you've informed future strategies based on that analysis.

Reflect on challenges like data silos or varying stakeholder expectations. Discuss how you navigate these challenges through collaboration and creative problem-solving, and share lessons learned.

Mention specific resources you use, such as industry publications, webinars, or professional networks. Explain how staying current enhances your work as a Data Analyst II and enables you to bring innovative ideas to Spring Health.

Share your personal connection to the mental health sector and express your enthusiasm for using data to drive impactful changes. Highlight how your role at Spring Health aligns with your values and commitment to accessible mental healthcare.