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Downstream Product Manager

Work Flexibility: Remote

The Product Manager will support the strategic direction and execution of portfolio growth through internal and external education strategies, North America customer engagement and sales enablement campaigns, cross-functional collaboration, and marketing strategies for the Core HEM product portfolio. 

What you will do:


• Understand key competitors and their relative strengths/weaknesses
• Understand customer groups, including why customers buy the product or service approach for the product or portfolio
• Understand the different marketing channel strategies and associated business implications
• Track and report results/KPIs to leadership and sales
• Understand key competitors and their relative strengths/weaknesses and maintains networks of people and resources for obtaining competitive information
• Explain different product features to different customers as appropriate to their needs
• Maintain customer engagement and deeply understands customer needs
• Play a role in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc
• Support the creation of Project Charters, CERs, and Business Case Financial Models as applicable
• Understand competitive dynamics in the market
• Understand what customers value and how they perceive different attributes of the product or portfolio
• Articulate why the product or portfolio adds value or solves problems for the customer
• Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
• Propose objectives for generating clinical evidence and evaluates studies
• Tie the business goal of the product or portfolio to the overall goal of Stryker
• Synthesize market trends and make recommendations on areas of strategic focus
• Develop new strategies, sales tools, and communication plans for the product or portfolio
• Apply clinical knowledge in combination with technical knowledge to educate and articulate value
• Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio
• Responsible for the obsolescence plan
• Provide analytical support to set price
• Articulate desired communications outcomes consistent with marketing strategy to MarComm team
• Establish short-range and long-range improvement goals for the product management team, and under guidance, develop action plans to achieve those goals
• Analyze customer satisfaction to assess trends in customer engagement, and incorporates trends into strategic planning
• Provide marketing intelligence group with key objectives and inputs to drive customer insights


What you will do:

Required:
• Bachelor’s degree required
• 4+ years of work experience required

Preferred:
• MBA preferred
• 2+ years medical device or marketing experience preferred
•Neurovascular field experience preferred

$87,600 - $186,700 salary plus bonus eligible + benefits. Actual minimum and maximum may vary based on location. Individual pay is based on skills, experience, and other relevant factors.

Travel Percentage: 50%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

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Average salary estimate

$137150 / YEARLY (est.)
min
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$87600K
$186700K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Downstream Product Manager, Stryker

Stryker Corporation is on the lookout for a dynamic Downstream Product Manager to join our team in Fremont, California. This is a fantastic opportunity for you to take on a pivotal role that supports the strategic direction and execution of our portfolio growth, particularly focusing on our Core HEM product lineup. As a Downstream Product Manager, you'll be engaging with North America customers, driving sales enablement campaigns, and collaborating with cross-functional teams to ensure our marketing strategies resonate. You'll dive deep into understanding key competitors, customer segments, and various marketing channels while tracking results and reporting KPIs to leadership. Your analytical skills will shine as you develop crucial documents, including strategic plans and marketing initiatives. With a focus on enhancing customer engagement, you'll articulate the product's value and support objectives for generating clinical evidence. If you have a knack for synthesizing market trends and crafting strategies to enhance customer relationships, this role is tailor-made for you. The ideal candidate has a bachelor's degree and at least 4 years of relevant experience, along with a preference for an MBA and experience in the medical device arena. With a competitive salary range between $87,600 and $186,700 plus bonuses, plus fantastic benefits, Stryker is committed to fostering an inclusive workplace where all applicants are welcomed and encouraged to apply.

Frequently Asked Questions (FAQs) for Downstream Product Manager Role at Stryker
What are the key responsibilities of a Downstream Product Manager at Stryker Corporation?

A Downstream Product Manager at Stryker Corporation is responsible for driving portfolio growth through various strategies, including customer engagement and sales enablement campaigns. Key duties include understanding competitor dynamics, analyzing customer needs, developing marketing strategies, and maintaining communication across teams to support product launches. Additionally, the role involves tracking KPIs and reporting results to leadership.

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What qualifications are required for the Downstream Product Manager position at Stryker?

To qualify for the Downstream Product Manager role at Stryker Corporation, candidates must hold at least a bachelor's degree and possess a minimum of 4 years of relevant work experience. Preferred qualifications include an MBA and at least 2 years of experience in the medical device industry, particularly in neurovascular. Strong analytical and communication skills are essential to success in this position.

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How does the Downstream Product Manager contribute to Stryker's overall goals?

The Downstream Product Manager plays a crucial role in aligning product strategies with Stryker's overall business objectives. By developing strategic plans, understanding customer value, and creating effective marketing tactics, this position ensures that the product portfolio not only meets market demands but also contributes to the company's growth and success.

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What kind of training and development opportunities are available for a Downstream Product Manager at Stryker?

Stryker Corporation values the growth of its employees and offers numerous training and development opportunities for Downstream Product Managers. This includes working closely with sales training and enablement teams to enhance product knowledge and skillsets. Additionally, employees are encouraged to pursue ongoing education, attend industry conferences, and engage in continuous professional development programs.

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What is the expected travel requirement for the Downstream Product Manager role at Stryker?

The Downstream Product Manager at Stryker Corporation can expect a travel percentage of around 50%. This travel is typically related to customer engagement and collaboration with internal teams across different regions, ensuring that the Product Manager stays connected with market needs and customer feedback.

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Common Interview Questions for Downstream Product Manager
Can you describe your experience in product management and how it relates to the Downstream Product Manager position?

When discussing your experience in product management, focus on specific projects you've managed that relate to the role. Highlight your involvement in driving product strategy, collaborating with cross-functional teams, and understanding customer needs. Emphasize your analytical skills and how they helped improve market performance.

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What strategies would you implement to understand customer needs effectively?

To understand customer needs effectively, I would utilize a combination of customer surveys, direct interviews, and competitive analysis. Engaging with customers through focus groups and analyzing market trends would also be essential. Sharing actionable insights and maintaining a customer feedback loop is paramount in refining product features.

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How do you define success when launching a new product?

Success in launching a new product can be defined by a mix of metrics, including customer adoption rates, sales targets, and overall market feedback within a defined period post-launch. I also prioritize establishing strong customer relationships and ensuring that the product aligns with market needs.

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Describe a time when you had to collaborate across teams to achieve a common goal.

In a previous role, I worked on a product launch that required close collaboration with sales, marketing, and R&D teams. By setting clear communication channels and establishing common objectives, we successfully aligned our strategies, which led to a well-coordinated launch and exceeded sales expectations.

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How do you stay informed about industry trends and competitor activities?

Staying informed about industry trends involves subscribing to relevant journals, attending industry events, and actively networking with peers. I also conduct regular competitor analyses to understand their strengths and weaknesses, which helps to inform our product strategies.

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What are some key metrics you believe are essential for tracking product performance?

Key metrics for tracking product performance include sales growth, market share, customer satisfaction scores, and product lifecycle management KPIs. Additionally, understanding the engagement levels and feedback from various customer segments is vital to iterate on product features.

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Can you give an example of how you have used data to drive decision-making?

In a previous position, I utilized market analysis data to identify customer preferences, leading to the decision to pivot our marketing strategy. By sharing these insights with the team, we successfully aligned our product features with what customers valued the most.

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What role do you believe communication plays in product management?

Effective communication is critical in product management as it ensures that all stakeholders are aligned and informed. Keeping open channels for feedback and updates facilitates a collaborative environment, which is essential for driving successful projects.

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How would you approach creating a marketing strategy for a new product?

Creating a marketing strategy for a new product starts with understanding the target audience and their pain points. I would conduct market research to gather insights, define key messaging, and select appropriate channels for outreach, ensuring the strategy resonates with potential customers.

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What challenges do you foresee in the Downstream Product Manager role, and how would you address them?

Potential challenges include staying ahead of competitive market changes and varying customer expectations. To address these, I plan to prioritize continuous learning, regular customer engagement, and adaptive marketing strategies to respond to emerging trends more effectively.

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Full-time, remote
DATE POSTED
March 29, 2025

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