Sales Development Manager - NYC

As a Sales Development Manager at Synthesia, your main responsibilities will include coaching your Sales Development Representatives (SDRs), optimizing the sales development strategy, managing key performance metrics, and leading a high-performing team. You'll also be heavily involved in recruiting top talent and collaborating with marketing and sales teams to drive inbound and outbound activities.

To be considered for the Sales Development Manager position at Synthesia, you should have a minimum of 2+ years of experience as a top-performing SDR and at least 3 years of experience in managing SDR teams. Additionally, expertise in inbound and outbound sales processes, along with strong communication skills, are essential for this role.

At Synthesia, professional development is a priority. As a Sales Development Manager, you'll benefit from a culture that emphasizes career progression, ongoing training, and mentorship. You’ll also have access to tools and resources that foster your growth and that of your team, ensuring everyone is equipped to succeed.

In the Sales Development Manager role at Synthesia, you'll work with various sales tools such as Salesforce, Outreach, Salesloft, and HubSpot. Having experience with these platforms will help you optimize sales processes and enhance the productivity of your SDR team.

Working at Synthesia as a Sales Development Manager is unique due to our fast-paced and innovative environment. Our focus on AI-driven video solutions is groundbreaking, and being part of a rapidly growing startup with a strong emphasis on team culture, collaboration, and creativity sets us apart in the industry.

In responding to this question, highlight your leadership style, specific achievements related to building teams, and the strategies you employed to nurture growth within your SDRs. Providing quantifiable results, such as increased lead generation or improved team performance, will show your effectiveness.

When answering this question, discuss your techniques for motivation, which might include recognition, regular feedback, and creating an inclusive team culture. Sharing a specific example of a time when your leadership resulted in a significant increase in team performance can strengthen your response.

Key metrics should include daily activity tracking, lead conversion rates, and pipeline management. When discussing these, explain why each metric is important and how you utilize them to make data-driven decisions that improve team effectiveness.

In your response, outline your approach to integrating team objectives with company goals, which could involve regular strategy sessions and transparent communication. Providing a specific example of how this alignment has led to success in previous roles will further emphasize your expertise.

This is an opportunity to showcase your problem-solving skills. Choose a specific challenge, such as low morale or a disappointing sales pipeline, and explain the steps you took to address it, focusing on the outcome and what you learned from the experience.

Discuss tools like Salesforce, Outreach, or HubSpot that you’ve used and how they contributed to increasing efficiency and productivity. Mention specific functionalities that you found particularly valuable in your management process.

Emphasize the importance of open communication and collaboration. Discuss techniques like regular team meetings, feedback sessions, and cross-department collaborations, illustrating how they have benefitted your team's dynamics.

Share your approach to differentiating strategies for inbound versus outbound. Discuss your tactics, tools, and how you ensure that your team effectively addresses both fronts to generate a well-rounded pipeline.

Talk about your approaches, such as attending industry conferences, networking, or subscribing to relevant publications. Explain how this knowledge has helped you adapt your strategies to remain competitive.

Discuss the importance of a tailored training approach that meets the specific needs of your SDRs. Highlight strategies like role-playing, continuous learning opportunities, and providing access to the latest tools.