Job details

UX Designer - Marketing - eCommerce

Get a free resume review

Applicants must be currently authorized to work in the United States on a full-time basis. For this position, TechSmith will not sponsor applicants for work visas.

Why You’ll Love Working Here

Working at TechSmith gives you a chance to hone your skills in an open, collaborative, and innovative environment where you can be excited to come into work every single day.

We are a technological melting pot comprised of nearly 250 uniquely skilled human beings that will continue to stretch your comfort zone—but in a good way. And speaking of comfort, who doesn’t love to show up to work in jeans, eat free snacks, and drink free pop?

With great products and great people behind them, we are always looking for passionate, fun, and hardworking individuals who truly enjoy coming to work and doing what they love. Sounds like you? We’d love to chat.

Job Overview

At TechSmith, customer-focus is our number one priority. We take pride in crafting products and experiences that are easy to use and approachable. Design is at the center of translating user needs, analyzing market opportunity and transforming technical capability into experiences that our users love.

As a User Experience (UX) Designer for our marketing site properties, you will be putting your skills for crafting great experiences to use every day. Working as part of a multidisciplinary team, you will help bridge departments to create online experiences that showcase TechSmith’s robust product offerings.

Your responsibilities will include working with the marketing team, growth program managers, business stakeholders and software engineers to advocate for users and define best practice UX patterns and workflows to maximize conversion through our site and ecommerce experiences. You’ll use the Adobe Creative Suite, Figma, and other tools to prototype, validate, and refine your designs with users and stakeholders, and then collaborate with development teams to implement.

Responsibilities

Strategic Design & Conversion: Leads the design and optimization of digital experiences across a global marketing site structure and e-commerce conversion funnels. Focuses on user-centered design, collaborating closely with cross-functional teams, including digital marketing and development, to create seamless and intuitive experiences that drive user engagement and increase conversion rates. Seek alignment of business goals and user needs.
Develop and iterate on wireframes, prototypes and user flows in a collaborative, agile environment.

Visual Brand Steward: applies the visual identity across user experiences to bring the brand vision to life. Supports the evolution of the visual and interactive expression of the brand in digital experiences. Works with the Content Strategist to align user experience with storytelling and brand voice.

Ensures brand consistency in UX design, layout, and user flow across all platforms.
Translates messaging into compelling, user-friendly digital experiences.
Supports the ongoing in-house design and brand standards supporting the onboarding of 3rd parties to those brand standards as needed

Data Analysis and Experimentation: Monitor key performance indicators (KPIs), analyze customer behavior, and use data-driven insights to refine strategies and improve conversion performance. Conduct user research and usability testing to inform design decisions and improve user experience.

Marketing Integration: Collaborate with the marketing team to develop and execute digital campaigns, including SEO, SEM, email marketing, and social media to drive traffic and sales.

Customer Experience: Advocate for the user. Encourage conversations around personas, user tasks, and goals throughout the design and development process. Ensure a seamless and satisfying customer journey from awareness to purchase and post-purchase support through the lens of UX. Collaborate with digital marketing, product, and development teams to optimize conversion-focused landing pages and site structure.

Accessibility: Be a champion of accessibility across user experiences, especially across owned properties.

Mentor: provide mentorship on UX to others, ensure design consistency, and oversee the testing and iteration of designs to enhance the overall customer journey.

Design Trends & Best Practices: Stay informed of current design trends and bring new techniques and methods to the marketing team.

Required Skills and Background

Bachelors degree or higher in UX, HCI, Design, AND 2 plus years of commercial experience as a UX Designer OR
4 plus years of commercial experience as a UX designer.
Strong understanding of Visual Design and Human-Computer Interaction fundamentals
Portfolio demonstrating experience designing user interfaces, or web experiences
Self-motivated and able to collaborate with a diverse set of people from many disciplines
Excellent interpersonal skills for communication inside and outside the company
Experience in, or desire to, design marketing web and ecommerce experiences
Strong critical thinking skills
You must be legally authorized to work in the United States without an employer-sponsored petition for a visa, such as an H-1B visa. TechSmith does not intend to file any visa applications in connection with this opening.

Preferred Skills and Background

5+ years of commercial experience as a UX designer
Desire to work on website and ecommerce UX
Experience working with design systems
Understanding of accessibility best practices and universal design concepts
Experience using Adobe Creative Cloud, Figma, InVision/Marvel, Sketch, or other design and prototyping tools
Understanding of agile methodologies
Working knowledge of Google Analytics and other behavioral analytics tools
Knowledge of HTML a plus

Compensation and Perks

At TechSmith, we love our employees and reward outstanding performance with bonuses and company recognition. Our generous benefit pack includes:
Competitive pay
Health Insurance – BCBS of Michigan - Employer paid premium
Health Savings Plan – Employer Contributions
Dental Insurance – Employer paid premium
Vision Insurance – Employer contributions toward premiums
Retirement – 401(k) – Employer Match
TechSmith is excited to offer company equity via an Employee Stock Ownership Plan (ESOP) as part of our comprehensive benefits package for full time employees
Tuition Assistance
Student Loan Repayment Assistance
Paid Parental Leave
Employee Assistance Program
Disability Insurance – Employer paid premium
Life Insurance – Employer paid premium
Generous PTO, Sick Time, Holiday Time, Volunteer Time
Company sponsored events, gifts, food, etc.

For a more comprehensive list of our benefits you can contact our recruiting team by emailing recruiting@techsmith.com.

TechSmith Corporation is an equal opportunity employer and will consider all candidates for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.

If you have a disability and require reasonable accommodation for any part of the employment process, please call 517-381-2300 x212, or email recruiting@techsmith.com with a description of your request and contact information.

Average salary estimate

$75000 / YEARLY (est.)

min

max

$60000K

$90000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About UX Designer - Marketing - eCommerce, TechSmith Corporation

Are you passionate about crafting extraordinary user experiences? Join TechSmith as a UX Designer for our marketing team! You'll thrive in a collaborative and innovative environment where your skills can shine. At TechSmith, we pride ourselves on creating products that users love, and as a UX Designer, you will play a crucial role in translating user needs into seamless online experiences. Collaborating with marketing teams, software engineers, and various stakeholders, you will advocate for users while defining best practices in UX design to enhance conversion rates across our digital platforms. Your day-to-day will involve using tools like Adobe Creative Suite and Figma to create and refine prototypes, iterate on user flows, and ensure that our brand's visual identity is consistent and compelling. At TechSmith, we nurture our employees with a vibrant work culture that includes free snacks, casual dress, and a commitment to professional growth. Plus, enjoy generous benefits ranging from health care to tuition assistance. If you're a self-motivated designer with strong critical thinking skills and a passion for eCommerce experiences, we'd love to hear from you. Don't just design—create experiences that captivate and inspire.

Frequently Asked Questions (FAQs) for UX Designer - Marketing - eCommerce Role at TechSmith Corporation

What are the responsibilities of a UX Designer at TechSmith?

As a UX Designer at TechSmith, you'll be responsible for leading the design and optimization of digital experiences across our marketing site and eCommerce funnels. You'll collaborate with cross-functional teams, develop wireframes and prototypes, and analyze user behavior to inform design decisions, ultimately enhancing customer journeys and driving conversions.