Growth Marketing Analyst (m/w/d)

As a Growth Marketing Analyst (m/w/d) at TIMOCOM, your primary responsibilities include creating and managing reports to support data-driven decisions within the marketing team. You'll conduct data analyses to derive insights, optimize campaigns, and enhance marketing performance. In addition, you'll focus on conversion rate optimization strategies and work on attribution modeling to assess the impact of various marketing efforts while collaborating with marketing and BI/Controlling teams for data consistency.

To become a Growth Marketing Analyst (m/w/d) at TIMOCOM, you should have 3-5 years of relevant marketing experience, preferably within a B2B technology environment. A strong analytical mindset is essential, and familiarity with tools like Excel and Power BI is crucial for reporting and visualization. Experience with conversion rate optimization and attribution models, along with excellent communication skills for stakeholder interaction, will also be beneficial.

Yes! At TIMOCOM, the Growth Marketing Analyst (m/w/d) role offers the flexibility to work 100% remotely. You can choose to utilize our TEAMocom Spaces when you prefer an in-office environment, providing you with the opportunity to set your own schedule and work style.

Growth Marketing Analysts (m/w/d) at TIMOCOM commonly utilize tools such as Excel and Power BI for data analysis and reporting. Experience with Microsoft Dynamics is a plus, as it may facilitate a broader understanding of marketing data integration and insights critical for decision-making.

TIMOCOM is a fantastic workplace for a Growth Marketing Analyst (m/w/d) due to its strong emphasis on professional development, offering a variety of training options through its internal platform. Moreover, the company's collaborative culture promotes teamwork and innovation, while their commitment to employee well-being includes various health initiatives and flexible work arrangements, making it a rewarding environment for growth and learning.

When answering this question, focus on specific examples where you successfully enhanced the conversion rates for specific campaigns or initiatives. Discuss the strategies you implemented, the data you analyzed, and the results you achieved. This will showcase your analytical skills and practical experience as a Growth Marketing Analyst.

Discuss a systematic approach to data analysis. Mention how you utilize tools like Excel and Power BI to gather and interpret data. Highlight your process for identifying key metrics that drive marketing performance and how you translate these insights into actionable strategies. This will illustrate your technical expertise and strategic thinking.

In your response, describe the types of reports you create, the frequency of reporting, and the key metrics you typically include. Emphasize the importance of clarity and accessibility in your reports to ensure stakeholders can easily understand the data and make informed decisions.

Provide examples of how you've effectively worked with various departments such as sales, BI, or finance. Discuss your communication strategies and how you ensure alignment across teams to meet business objectives. Highlighting successful projects where collaboration played a key role will emphasize your team-oriented approach.

Make sure to articulate your understanding of attribution models and their importance in assessing the effectiveness of marketing campaigns. You can mention specific models you have experience with and discuss how they have helped you optimize marketing strategies and allocate resources efficiently.

Discuss your regular practices for professional development such as attending webinars, joining industry forums, or subscribing to relevant publications. This shows your commitment to continuous learning, a critical trait for a Growth Marketing Analyst.

Anticipate potential challenges such as data inconsistencies or cross-departmental communication barriers, and provide strategies for addressing them. This demonstrates your problem-solving abilities and proactive mindset.

In your answer, provide a detailed description of the project, the data insights you gained, the strategies you implemented based on those insights, and the measurable outcomes achieved. This way, you can effectively highlight your capability as a Growth Marketing Analyst.

Share your approach to prioritizing tasks, especially when faced with tight deadlines or multiple stakeholders. You might mention methods like using project management tools or setting clear objectives to manage your workload effectively.

Reflect on what attracts you to TIMOCOM, whether it be the company’s innovative solutions in logistics, its collaborative culture, or commitment to employee development. This allows you to connect your personal career goals with the company’s mission.