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Job details

Founding Head of Sales

You must be tried, tested, and ready to close new customers and simultaneously manage offshore SDR operations.

You will operate as a sales generalist alongside our CEO, doing everything you can to help us grow our customer base from double to quadruple digits this year.

Responsibilities

  • Help us 10x+ ARR in 2025 through direct selling and team leadership

  • Build/manage offshore SDR team of 3-5 reps

  • Conduct discovery calls and product demos

  • Develop sales playbook and processes

  • Define sales metrics and reporting

  • Create forecasting methodology

  • Own revenue pipeline and targets

Required Qualifications

  • Track record of excellence

  • 3+ years B2B SaaS sales experience, preferably in automotive or AI

  • Experience building and leading teams

  • History of consistent quota achievement (>120%)

  • Strong demo and sales methodology expertise

  • Technical aptitude to sell AI solutions

Compensation

Base salary (see range) + 5-10% Sourced ACV Performance Incentive + 0.01% to 0.30% equity

Benefits

  • Free lunch in the office

  • Free gym membership

  • Free health and dental insurance

  • Free travel around the country for customer visits

Average salary estimate

$160000 / YEARLY (est.)
min
max
$120000K
$200000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Founding Head of Sales, Toma

Are you ready to take the helm as the Founding Head of Sales at a cutting-edge AI company based in San Francisco? We're looking for an exceptional individual who thrives in a fast-paced environment and is eager to drive significant growth! In this role, you will work closely with our CEO, tackling the challenge of expanding our customer base from double to quadruple digits this year. You'll be responsible for leading the charge to help us 10x our ARR by developing and implementing sales strategies that truly resonate. It's not just about hitting targets; you'll also build and manage an offshore SDR team of 3-5 talented sales development representatives. Imagine conducting discovery calls, hosting impactful product demos, and crafting a comprehensive sales playbook that defines how we approach sales as a team! Utilizing your technical aptitude and B2B SaaS experience, preferably in automotive or AI sectors, you will develop our sales metrics and define reporting protocols. If you have a track record of excellence, a passion for leadership, and are excited about owning our revenue pipeline, this is your chance! The compensation package is competitive and includes a base salary, performance incentives, and equity options. Plus, enjoy superb benefits like free lunch, a gym membership, and health insurance. Join us on this thrilling journey to redefine the sales landscape in our industry!

Frequently Asked Questions (FAQs) for Founding Head of Sales Role at Toma
What are the key responsibilities of the Founding Head of Sales at this San Francisco company?

The Founding Head of Sales will lead the company's growth strategy, focusing on expanding the customer base significantly. Responsibilities include building and managing an offshore SDR team, conducting discovery calls and product demos, developing a detailed sales playbook and processes, defining metrics and reporting, and owning the revenue pipeline and targets.

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What qualifications are necessary for the Founding Head of Sales role in San Francisco?

Candidates for the Founding Head of Sales position should have at least 3 years of B2B SaaS sales experience, ideally in the automotive or AI sectors. A proven track record of consistent quota achievement (more than 120%) and experience in building and leading sales teams are essential. Additionally, strong methodologies for sales and demos, along with technical proficiency to sell AI solutions, are highly valued.

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What does the compensation package look like for the Founding Head of Sales position?

The compensation for the Founding Head of Sales includes a competitive base salary complemented by performance incentives of 5-10% of sourced ACV. Additionally, strong candidates may have the opportunity for equity ranging from 0.01% to 0.30%, aligned with their performance and contributions.

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What benefits can the Founding Head of Sales expect while working in this San Francisco office?

In addition to a competitive salary and equity options, the Founding Head of Sales will enjoy a suite of benefits including free lunch in the office, a membership to a local gym, comprehensive health and dental insurance, and travel opportunities around the country for customer visits.

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How can a candidate showcase their qualifications for the Founding Head of Sales role?

To effectively showcase qualifications for the Founding Head of Sales position, candidates should highlight their previous successes in B2B sales, especially in relevant industries. Demonstrating experience with team leadership, meetings quotas consistently, and technical expertise in AI solutions will also greatly strengthen their application.

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Common Interview Questions for Founding Head of Sales
What sales strategies have you used in the past that could be beneficial as the Founding Head of Sales?

In answering this question, focus on specific strategies you employed that led to significant sales growth. Highlight your approach in nurturing leads, closing deals, and utilizing data-driven insights to refine your strategy over time.

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How would you build and manage an offshore sales development team?

Discuss your experience with remote team management, including onboarding, training, and continuous motivation. Explain how you'll ensure communication and integration with the broader company culture and sales goals.

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Describe a time when you exceeded your sales targets. What factors contributed to your success?

Provide a specific example, focusing on your tactics and the planning you undertook. Discuss the importance of your understanding of the market and customer needs.

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What metrics do you believe are most important for tracking sales performance?

Identify key metrics such as conversion rates, customer acquisition costs, lifetime value, and sales cycle length while explaining why they are critical for measuring success in the role.

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How do you approach conducting discovery calls and product demos?

Describe your process for preparing for discovery calls, including your research on the prospective client, and detail how you customize your demos to address specific client pain points effectively.

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What is your experience with developing a sales playbook?

Discuss your prior experience in creating sales playbooks and how these guided the sales team's efforts. Highlight the importance of playbooks in standardizing and optimizing the sales process.

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How do you define and achieve sales goals as a leader?

Explain your method for setting realistic yet ambitious goals. Discuss how you align the team with the company's vision, provide the necessary resources, and track progress to ensure accountability.

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Describe your experience in a B2B SaaS setting.

Provide examples that showcase your understanding of the B2B sales process, your ability to communicate the value of complex software solutions, and your capability in relationship building with varied stakeholders.

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How do you stay updated on industry trends, especially in AI and automotive?

Highlight your methods for keeping informed, such as following industry leaders, attending conferences, reading relevant publications, and your process of integrating this knowledge into your sales strategy.

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Why do you want to join this company as the Founding Head of Sales?

Articulate a genuine interest in the company's mission and vision, emphasizing how your values align with the company's objectives and how you can contribute to its future growth.

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MATCH
VIEW MATCH
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
No info
HQ LOCATION
No info
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
March 25, 2025

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