Creative Marketing Manager - job 1 of 2

As a Creative Marketing Manager, you'll be responsible for generating performing creative ideas based on thorough research into trends, competitors, and audience insights. You'll write briefs for designers and content creators, test creatives on various platforms, analyze performance data, and coordinate asset production. Your role will also involve creating viral content for platforms like TikTok and Reels while managing effective content publishing workflows.

Ideal candidates for the Creative Marketing Manager position should have at least 6–9 months of experience in performance marketing, particularly in mobile apps or web-to-app projects. A clear understanding of marketing metrics such as CPI, CPA, CTR, and ROI is crucial, along with hands-on experience running ad campaigns on major platforms like Facebook, Google, or TikTok. Effective communication and the ability to manage multiple projects simultaneously are also essential.

In this role, you will utilize a variety of advanced marketing tools, including Tableau, AppsFlyer, Meta Ads Manager, and innovative AI platforms like ChatGPT and Midjourney. These tools will help you analyze campaign performance, optimize creatives, and contribute to strategic decision-making as you collaborate with other professionals.

Our company is committed to the growth of its employees. As a Creative Marketing Manager, you will have access to performance-oriented reviews, Individual Development Plans (IDPs), and reimbursement for professional courses and English classes. You will also benefit from a corporate library, book club, and knowledge-sharing events to enhance your skills further.

The hiring process includes an introductory call, a test task, an interview with the hiring team, a final interview, a reference check, and a formal offer. This structured approach ensures that we find the best fit for the Creative Marketing Manager position and that candidates have a positive experience.

Be prepared to discuss specific projects where you've applied performance marketing strategies. Highlight your understanding of key metrics such as CPI, CPA, and CTR, and emphasize how you analyzed data to optimize campaign success.

When answering, mention your research process, how you gather insights from trends and competitors, and provide an example of a successful campaign where your creative idea led to measurable results.

Discuss your experience with tools like Meta Ads Manager, Google Ads, and analytics tools such as Tableau or AppsFlyer. Explain how these tools helped you track performance and optimize your campaigns effectively.

Provide examples of how you've worked with designers, content creators, and other stakeholders. Discuss your approach to communication, workflow management, and how you incorporate feedback to achieve campaign objectives.

Demonstrate your organizational skills by sharing techniques you use to prioritize tasks, set timelines, and ensure that quality is not compromised, even under pressure.

Talk about a specific campaign, detailing the initial strategy, metrics you monitored, adjustments you made based on performance data, and the eventual outcome of those changes.

Share your knowledge of user acquisition techniques, especially related to mobile apps. Explain your approach to targeting audiences, optimizing conversion, and any relevant metrics you track.

Discuss how you gather and analyze audience insights to inform your marketing decisions. Provide an example of a campaign where insights significantly influenced your creative approach.

Mention the resources you rely on, including industry publications, online courses, webinars, and networking with peers. Explain why staying updated is crucial for your role as a Creative Marketing Manager.

This is a chance to show your research about the company and express your enthusiasm for their mission and values. Discuss how your skills align with the company's goals and how you envision contributing to their success.