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Apparel Sales Representative - Maryland/Washington D.C./Northern Virginia

VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

OUR COMMITMENT TO SAFETY

At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.

LOCATION TYPE: This job operates in a hybrid capacity between a home office, school, community, and event environments.

LOCATION DETAILS: Montgomery, Maryland/ Washington D.C./ Northern Virginia

  • To successfully perform the essential functions of this job, Sales Representatives live within the region they serve in order to manage local client relationships and maximize sales opportunities.

WORK HOURS: Hours will vary based on the customer's needs. Evenings and weekends may be required.

TRAVEL REQUIREMENT:

Travel is primarily local to schools and organizations within the territory although some out-of-the-area and overnight travel may be expected.

HOW YOU WILL MAKE AN IMPACT

A Varsity Spirit Fashion Sales Representative is passionate about fashion, enjoys working one-on-one with customers and thrives in a sales environment. Committed to creating memorable experiences for customers and transforming today’s brightest young people into tomorrow’s leaders, is a member of the largest, most influential manufacturing brand in the industry.

Responsibilities include providing personalized solutions to groups with participants of all ages. Effectively promote Varsity products through a consultative based selling approach.

A Varsity Spirit Fashion Sales Representative will represent Varsity Brands by demonstration of company core values in driving the highest ethical standards of conduct in all business activities.

SPIRIT – PASSION – INNOVATION – RESPECT – INTEGRITY - TRANSPARENCY

WHAT YOU WILL DO

  • Plan and prospect for territory sales
  • Conduct consults and fittings with coaches and their athletes
  • Meet & exceed assigned territory sales goals
  • Provide honest and confident feedback about style and fit
  • Seek fashion and product knowledge to build your expertise
  • Maintain personal drive to seek professional growth
  • Prospect power – build rapport
  • Build lasting relationships with customers
  • Travel to appointments within the territory
  • Excel in a work from home environment
  • Recruiting for summer camp brands

QUALIFICATIONS

Knowledge/Skills/Abilities:

  • Excellent communication, presentation and interpersonal skills
  • Ability to prioritize multiple tasks in a fast-paced environment and meet deadlines
  • Ability to grasp new technology and understanding of Microsoft Suite
  • Knowledge of cheer and dance industry
  • Willingness to learn in-depth product construction, technicalities and pricing
  • Cultivate an in-home office that is distraction-free
  • Ensure reliable travel for regular face-to-face touch points
  • Organization and follow through
  • Personal Effectiveness/Credibility
  • Ability to generate leads, forecast sales cycle, anticipate problems, and create effective solutions, with an aspiration to meet and exceed sales goals
  • In depth learning & career advancement

Education/Experience:

  • High school diploma or GED.
  • Bachelor’s degree in marketing, business education or related field preferred
  • Industry Experience preferred
  • Experience in an administrative support role for at least 2 years.

PHYSICAL REQUIREMENTS:

Prolonged periods of sitting, standing, bending, lifting, kneeling walking and driving will all occur on a regular basis. Must be able to lift 15-30 pounds.

The physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

#LI-KS1

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

  • Comprehensive Health Care Benefits
  • HSA Employer Contribution/ FSA Opportunities
  • Wellbeing Program
  • 401(k) plan with company matching
  • Company paid Life, AD&D, and Short-Term Disability
  • Generous My Time Off & Paid Holidays
  • Varsity Brands Ownership Program
  • Employee Resource Groups
  • St. Jude Partnership & Volunteer Opportunities
  • Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.

Average salary estimate

$62500 / YEARLY (est.)
min
max
$50000K
$75000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Apparel Sales Representative - Maryland/Washington D.C./Northern Virginia, Varsity Brands

Are you ready to jump into a vibrant career as an Apparel Sales Representative with Varsity Spirit? Based in the Maryland, Washington D.C., and Northern Virginia areas, this exciting role allows you to immerse yourself in the world of cheer, dance, and spirit wear. At Varsity Spirit, a leader in the spirit industry for over 50 years, we’re dedicated to empowering young athletes and celebrating school pride. As a Sales Representative, you'll meet one-on-one with coaches and athletes, providing them with personalized fashion solutions that bring their visions to life. You’ll be responsible for planning and prospecting sales in your territory, conducting fitting sessions, and sharing your insights on product style and fit. We believe in fostering lasting relationships with our clients, and your ability to build rapport will be key to exceeding sales goals. The role offers a hybrid work environment, combining home office tasks with local travel to engage with clients. A keen understanding of fashion, excellent communication skills, and a passion for the cheer and dance industry are essential as you represent Varsity Spirit’s core values: integrity, respect, and innovation. Join us and make an impact by transforming young talents into tomorrow's leaders while enjoying a range of benefits, from comprehensive health care to employee discounts on our stylish apparel.

Frequently Asked Questions (FAQs) for Apparel Sales Representative - Maryland/Washington D.C./Northern Virginia Role at Varsity Brands
What are the responsibilities of an Apparel Sales Representative at Varsity Spirit?

As an Apparel Sales Representative at Varsity Spirit, your primary responsibilities include planning and prospecting sales within your defined territory, conducting consultations and fittings with coaches and athletes, and promoting Varsity products using a consultative sales approach. You'll be the key point of contact for clients, helping them to find apparel solutions that fit their needs while building lasting relationships to enhance sales opportunities.

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What qualifications are required to become an Apparel Sales Representative at Varsity Spirit?

To qualify for the Apparel Sales Representative position at Varsity Spirit, candidates should ideally possess a high school diploma or GED, with a Bachelor’s degree in marketing or business preferred. Experience in the cheer and dance industry, as well as a minimum of two years in an administrative support role, can significantly enhance candidacy. Strong communication skills and the ability to connect with customers are essential for success in this sales-focused role.

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What skills are necessary for success as an Apparel Sales Representative with Varsity Spirit?

Successful candidates for the Apparel Sales Representative position at Varsity Spirit should have excellent communication and interpersonal skills to effectively engage with clients. The ability to prioritize tasks and manage time efficiently in a fast-paced environment is crucial. Additionally, a willingness to learn about our products' technicalities and fit will help you provide the best service possible while meeting sales goals.

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What does the work environment look like for an Apparel Sales Representative at Varsity Spirit?

The work environment for an Apparel Sales Representative at Varsity Spirit is hybrid, meaning that you will operate from a home office while also traveling locally to schools and events. The role requires flexibility as hours will vary based on client availability, including possible evenings and weekends, making it essential to maintain a distraction-free home workspace.

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What benefits do Varsity Spirit Apparel Sales Representatives receive?

Varsity Spirit values its employees and offers various benefits for eligible roles, including comprehensive health care options, a 401(k) plan with company matching, generous paid time off, and discounts on apparel. The company also provides opportunities for well-being programs, life insurance, and participation in community volunteer opportunities, contributing to a positive and supportive workplace culture.

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Common Interview Questions for Apparel Sales Representative - Maryland/Washington D.C./Northern Virginia
How would you approach building relationships with your clients as an Apparel Sales Representative?

Building strong relationships starts with open communication. In your answer, demonstrate your willingness to understand customer needs, willingness to listen, and commitment to follow-up regularly to ensure satisfaction. Highlight experiences where you successfully engaged with clients in previous roles.

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Can you describe a time when you exceeded sales goals?

When answering this question, provide a specific example that illustrates your strategies and execution. Talk about the methods you used to identify leads, nurture those relationships, and how your actions directly impacted your sales success, ideally with measurable results.

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What do you know about Varsity Spirit and its products?

Show that you've done your homework! Speak about Varsity Spirit’s history and leadership in the cheer and dance apparel sector, its commitment to safety, and how you resonate with the company’s mission and values. Incorporate your knowledge of product lines and what makes them stand out in the market.

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How do you prioritize tasks when managing multiple clients?

Discuss your organizational skills, time management strategies, and any tools you use for prioritizing tasks. Provide an example of how you have effectively balanced client needs in a previous position to highlight your capabilities.

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What motivates you in a sales role?

Share your intrinsic motivations—be it achieving targets, helping customers find the right products, or contributing to team success. Tailor your response to reflect a passion for the cheer and dance industry, and how this role aligns with your personal and professional growth.

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How do you handle customer objections during the sales process?

Demonstrate your ability to listen, empathize, and resolve objections constructively. Use an example to showcase how you overcame a challenge presented by a client, highlighting your problem-solving skills and adaptability.

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What strategies do you use to stay updated on industry trends?

Discuss your commitment to continuous learning—whether through trade shows, networking, industry publications, or online courses. Emphasize how this knowledge benefits your clients and improves your sales techniques.

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How would you handle a situation where a client is unhappy with their purchase?

Explain your approach to conflict resolution, underscoring the importance of empathy and problem-solving. Share a real experience where you successfully turned a negative situation into a positive outcome for both the client and the company.

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What is your experience with consultative selling?

Provide examples illustrating your consultative selling approach. Highlight situations where you assessed customer needs, provided tailored solutions, and maintained customer relationships post-sale to ensure satisfaction and loyalty.

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Why do you want to work for Varsity Spirit?

Connect your personal values and career aspirations with Varsity Spirit’s mission and community impact. Explain why the role aligns with your interests, and what unique contributions you hope to make as a member of their team.

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MATCH
VIEW MATCH
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
No info
HQ LOCATION
No info
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
March 28, 2025

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