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Vans: Digital Asset Manager

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Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.  

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who think and live “Off the Wall,” Vans just may be the place for you.

To learn more about our values and our culture, visit Vans Careers or www.vans.com.

What will you do?

A day in the life of a Digital Asset Manager at Vans looks a little like this.

As the Digital Asset Manager, you will ensure that all Vans digital creative assets are accessible to Global and Regional teams within our Digital Asset Management (DAM) tool. Responsibilities will include managing user accounts, uploading assets, maintaining best practices, and implementing new integrations. You will interface with multiple departments in the company when training, providing support, and promoting the system. Admin support for additional connected tools utilized by the Creative team will round out your responsibilities. This role sits within the Global Marketing team, reporting to the Senior Manager of Creative Operations.

Let’s break down that day-in-the-life a bit more.

  • Asset metadata tagging, renaming, resizing, and uploading to the DAM system
  • Ensuring usage rights for all assets are tracked in the system, in partnership with legal and production teams
  • Assisting DAM users with file retrieval, troubleshooting, and understanding usage rights
  • Establishing and maintaining best practices with the Project Management team, who supports with DAM uploading
  • Onboarding new DAM users, setting up accounts with appropriate access levels, and training
  • Maintaining the DAM user interface to ensure it’s usefulness across multiple departments
  • Administration of the Project Management workflow tool, including running reports, onboarding new users, and making adjustments and improvements to the system as needed

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 5+ years of professional experience, 3+ years of which being experience managing a digital library and user accounts.

The foundation skills you will need in this position are:

  • Passion for metadata and taxonomy
  • Exceptional organizational skills and attention to detail
  • Strong understanding of Creative workflows and systems, including Adobe Creative Suite
  • Understanding of legal
  • Drive to understand and implement new technology
  • Solid interpersonal skills, including verbal and written communication

There are also a few skills that are not required but preferred.

  • Working knowledge of Orange Logic DAMs, Cloudinary, Wrike, Figma, and Microsoft Office
  • Experience implementing and migrating to new DAM systems

What do we offer you?

At Vans, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.

To learn more about Vans’ benefits package, follow this MyVFBenefits.com and click “Looking to Join VF”.

To learn more about Vans‘ Diversity and Inclusion efforts, go to www.vans.com.

Now WE have a question for YOU.

Are you in?

Hiring Range:

$86,400.00 USD - $108,000.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.  If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

Average salary estimate

$97200 / YEARLY (est.)
min
max
$86400K
$108000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Vans: Digital Asset Manager, VFC

As a Digital Asset Manager at Vans, you will play a vital role in simplifying the access and utilization of digital creative assets by our Global and Regional teams. With Vans being a brand deeply rooted in the authentic lifestyle of skateboarding and the spirit of non-conformity, your work will reflect our mission to inspire and empower a community that lives "Off The Wall." Your day-to-day responsibilities will involve managing user accounts within our Digital Asset Management (DAM) tool, where you will upload, tag, and maintain asset metadata while ensuring all usage rights are accurately tracked. Collaborating closely with various departments, you will provide training and support to DAM users, making sure they can easily retrieve files and navigate the system efficiently. You’ll also play a key role in onboarding new users and establishing best practices in partnership with the Project Management team. With your exceptional organizational skills and detailed focus, you will help maintain a user-friendly interface for collaborative efforts across the company. We highly value experience in managing digital libraries, so if you have a backdrop of 5+ years in professional or related spaces—particularly with at least 3 years managing user accounts—you’ll be set up for success. This is a fantastic opportunity for someone passionate about metadata and creative workflows to grow and thrive in a supportive, dynamic, and inclusive work environment at Vans.

Frequently Asked Questions (FAQs) for Vans: Digital Asset Manager Role at VFC
What are the primary responsibilities of a Digital Asset Manager at Vans?

As a Digital Asset Manager at Vans, the primary responsibilities include managing user accounts within the Digital Asset Management (DAM) tool, uploading and maintaining metadata for digital assets, ensuring usage rights are tracked with the legal team, and providing training and support for users across departments. You will also be instrumental in onboarding new DAM users and maintaining best practices in accordance with creative workflows.

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What qualifications are necessary for the Digital Asset Manager role at Vans?

To qualify for the Digital Asset Manager role at Vans, candidates should have at least 5 years of professional experience, including 3 years managing a digital library and user accounts. Additionally, skills in metadata classification, exceptional organizational talent, and a strong grasp of creative workflows, including familiarity with Adobe Creative Suite, are essential. Though not required, knowledge of Orange Logic DAMs and Figma can be an added advantage.

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How does Vans support the growth of its Digital Asset Managers?

Vans is committed to the professional development of its employees, including those in the Digital Asset Manager role. We offer extensive growth opportunities through training programs, workshops, and hands-on experiences in new technologies and processes. Our culture values learning and innovation, making it a nurturing environment for career advancement.

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What is the work environment like for a Digital Asset Manager at Vans?

The work environment for a Digital Asset Manager at Vans is vibrant and dynamic, rooted in a culture that inspires creativity and encourages non-conformity. Here, you’ll collaborate with passionate individuals who share a commitment to pushing cultural boundaries and make meaningful contributions within a supportive and inclusive team setting.

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What tools does a Digital Asset Manager at Vans use?

A Digital Asset Manager at Vans will work with various tools, primarily focusing on the Digital Asset Management (DAM) system for organizing and sharing creative assets. Familiarity with tools like Adobe Creative Suite, Orange Logic DAMs, and workflow applications like Wrike or Cloudinary will enhance productivity and efficiency in this role.

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Common Interview Questions for Vans: Digital Asset Manager
Can you describe your experience managing digital assets?

When discussing your experience managing digital assets, highlight specific projects where you’ve successfully organized and maintained an asset library. Share your familiarity with asset metadata processes, how you ensure usage rights are tracked, and provide examples of tools you used, such as DAM systems and workflow management platforms.

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How do you prioritize tasks when managing multiple digital assets?

Effective prioritization is key when managing a high volume of digital assets. Explain your strategy—whether you use project management tools for organizing tasks, or if you prioritize by urgency and importance. Discuss how you stay organized and meet the needs of different teams while ensuring all assets are accessible.

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What methods do you implement to maintain best practices within a DAM system?

In an interview, you should discuss strategies for establishing and enforcing best practices, such as creating guidelines for metadata tagging, user access, and ongoing training for users. Share how you actively seek feedback from teams to continuously improve processes and enhance user experience with the DAM system.

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How would you handle a situation where a team cannot find an asset they need?

When addressing asset retrieval issues, communicate your approach to troubleshooting. Detail how you would assist the team in searching the DAM accurately, analyze the potential reasons for the missing asset, and offer solutions, such as improving tagging protocols or providing better training for users.

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Tell us about your experience with Adobe Creative Suite and its relevance to this role.

Share specific experiences using Adobe Creative Suite in your previous positions, focusing on the skills that enhance your efficiency in managing digital assets. Discuss how these tools integrate with your role as a Digital Asset Manager and improve collaboration with creative teams.

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What do you know about Vans' brand culture and values?

Demonstrate your knowledge by discussing Vans' commitment to authenticity, the skateboarding lifestyle, and individuality. Highlight how these values resonate with the mission of the company and how you envision contributing to its culture as a Digital Asset Manager.

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Describe a challenging project you worked on and how you overcame obstacles.

Select a project that involved managing digital assets or a similar workload. Detail the challenges faced and the steps you took to resolve them. Emphasize your problem-solving skills and how collaboration with teams was instrumental in achieving project success.

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How do you stay updated with the latest trends in digital asset management?

Discuss the resources you utilize to stay informed about trends, such as relevant industry publications, networking with other professionals, and attending workshops or conferences related to digital asset management. Show your enthusiasm for ongoing learning in this space.

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What qualities make a good Digital Asset Manager?

Highlight qualities such as strong organizational skills, attention to detail, excellent communication, and a passion for technology. Discuss the importance of being adaptable and collaborative, as these qualities ensure effective asset management in a fast-paced environment like Vans.

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Why do you want to work for Vans as a Digital Asset Manager?

Convey your enthusiasm for joining Vans by emphasizing both your passion for the brand's culture and your professional qualifications. Share how you believe your background aligns with their mission and how you would be excited to contribute to a team that values creativity and authenticity.

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 5, 2025

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