Director, VAS Commercialization - job 5 of 11

The Director, VAS Commercialization at Visa is responsible for managing the commercialization of VAS products throughout their lifecycle. This includes ensuring products are aligned with client needs, overseeing their readiness for the market, and facilitating their sales activation. Additionally, this role involves supporting regional sales and product leaders, ensuring governance adherence for product GTM processes, and coordinating with various stakeholders to drive global GTM initiatives.

Candidates for the Director, VAS Commercialization position at Visa should have hands-on experience in launching products in a B2B environment, preferably in fast-paced settings. A strong understanding of product delivery excellence and the ability to work collaboratively with diverse teams are essential. Strong interpersonal and organizational skills are also critical to succeed in this high-impact role.

The Director, VAS Commercialization directly supports Visa's business goals by ensuring that new products and services meet client needs and are efficiently brought to market. By collaborating across multiple product organizations and facilitating the readiness of regional GTM teams, this role plays a vital part in promoting effective sales and activation strategies, which ultimately drive revenue and client satisfaction.

The work environment for the Director, VAS Commercialization at Visa is hybrid, providing flexibility in terms of working in the office and remotely. The role requires collaboration with various teams across the organization, making strong communication and teamwork essential for success. This setup allows for a dynamic and engaging work atmosphere while supporting work-life balance.

Success as the Director, VAS Commercialization at Visa depends on several key skills, including organizational savvy, strong interpersonal abilities, strategic thinking, and effective communication. Additionally, a solid understanding of product management and commercialization processes, along with the ability to manage projects and timelines in fast-paced environments, are crucial for driving product delivery excellence.

When answering this question, share specific examples where you've successfully managed the commercialization of products, emphasizing your role in aligning products with client needs and overseeing their market readiness. Highlight any challenges you faced and how you overcame them to demonstrate your problem-solving skills.

Discuss your approach to gathering and analyzing client feedback, working with cross-functional teams, and conducting market research to refine product features and capabilities. Emphasize the importance of stakeholder collaboration in understanding and anticipating client requirements.

In your response, address the importance of communication and relationship-building in stakeholder management. Provide examples of how you've previously engaged with stakeholders at various levels, aligned their interests, and facilitated discussions that led to successful outcomes.

Explain your understanding of GTM strategies and the coordination required among various regions and teams. Share any prior experience where you've successfully led GTM initiatives, outlining your methods for tracking progress, reporting outcomes, and ensuring alignment among stakeholders.

List key performance indicators (KPIs) that are crucial for product readiness, such as sales enablement metrics, market research insights, and customer feedback. Discuss how you’ve utilized these metrics in the past to determine readiness and guide launch strategies.

Share specific strategies you use to prioritize tasks, manage team performance, and ensure all deliverables are met on time. Demonstrating your ability to remain calm and focused under pressure can help strengthen your answer.

Explain your perspective on the value of customer feedback in shaping product development. Highlight any past experiences where you effectively integrated customer insights into the product lifecycle to improve market fit.

Take this opportunity to tell a compelling story about a particularly challenging launch, focusing on the obstacles faced and the innovative solutions you implemented to ensure success. This demonstrates your resilience and problem-solving abilities.

Discuss specific tools and strategies you use to facilitate communication and collaboration among geographically dispersed teams. Emphasize the importance of regular check-ins, leveraging technology, and maintaining team engagement despite the distance.

When answering this question, connect your skills and experiences to Visa’s mission and values. Express genuine enthusiasm for the role’s responsibilities and how they align with your career aspirations, showcasing your knowledge of Visa and its products while illustrating your passion for product commercialization.