Manager - Product Operations - job 4 of 19

As a Product Operations Manager at Visa Direct, you'll be responsible for leading Go-To-Market initiatives, managing product enablement, and ensuring effective cross-functional communication. You'll create value proposition canvases, act as a bridge between Product and client-facing teams, refine messaging based on feedback, and support new product launches. Your role will also involve developing a systematic method for sharing customer feedback with Product Leaders, facilitating strategic decision-making.

To excel as a Product Operations Manager at Visa Direct, candidates should possess exceptional verbal and written communication skills, along with experience in product management or operations. A strong understanding of Go-To-Market strategies, client needs assessment, and cross-functional collaboration are crucial. Previous experience working with Sales, Marketing, and Product teams, as well as the ability to analyze customer feedback, will prove beneficial.

The Product Operations Manager position at Visa Direct operates on a hybrid work model. This means that you'll have a mix of remote and in-office workdays. Specific expectations regarding in-office days will be confirmed by your hiring manager upon joining, offering you the flexibility to balance your work environment.

The Product Operations Manager at Visa Direct supports new product launches by partnering with cross-functional teams, including Sales, Marketing, and Solutioning. You'll ensure that all relevant perspectives are considered during product planning and executive reporting. Your role is pivotal in equipping client-facing teams with the necessary knowledge and tools to effectively sell new products.

Success in the Product Operations Manager role at Visa Direct hinges on strong communication and analytical skills. You should be comfortable facilitating discussions, gathering and interpreting feedback, and refining product messaging. Flexibility, collaboration, and the ability to manage multiple projects simultaneously are also key to thriving in this dynamic position.

When creating a value proposition canvas, start by gathering insights about customer needs and behaviors through interviews and analysis. Identify the key benefits of your product that align with these insights, ensuring that you address client pain points effectively. Utilize visuals to create a clear and engaging representation of how your offerings deliver value to customers.

To test product collateral usability, I would engage with regional client-facing teams for hands-on feedback. First, provide them with product materials and then set up a series of test interactions. Gather their feedback on clarity, relevance, and effectiveness, and analyze the results to identify areas for refinement. This collaborative approach helps ensure that the messaging resonates with the target audience.

To facilitate communication between product teams and client services, I would implement regular check-ins and feedback sessions. Establishing a culture of open communication, where insights and challenges can freely flow, is crucial. Additionally, I would create a shared repository of information, allowing both teams to access updates and resources easily.

In my previous roles, I developed and executed comprehensive Go-To-Market strategies by collaborating closely with marketing, sales, and product teams. I typically focus on understanding target market needs, crafting the messaging, and ensuring that all stakeholders are aligned. My approach emphasized continuous feedback from all parties to fine-tune our strategy throughout the process.

I gather feedback through methods like customer interviews, surveys, and focus groups, ensuring a diverse representation of user experiences. Once collected, I synthesize the feedback into actionable insights and present it to product leaders through structured reports and regular meetings, fostering an ongoing dialogue about client needs.

My strategy for managing external product roadmap communications involves clear and proactive outreach. I ensure that all stakeholders, including Sales and Marketing, are involved in developing the messaging. Regular updates, aligned language, and transparent timelines create trust and keep everyone informed about our product direction and upcoming developments.

I prioritize tasks by assessing their urgency and impact. Using project management tools helps me visualize deadlines and resources. I often employ methods like the Eisenhower Matrix to distinguish between urgent and important tasks, allowing me to focus on high-priority work while remaining flexible to adjust as needed.

Certainly! In a previous position, I led a product launch that involved extensive market research and cross-functional collaboration. We defined clear objectives, created targeted messaging, and engaged multiple teams early in the process. The launch not only met its sales targets but also received positive customer feedback, demonstrating the effectiveness of our Go-To-Market strategy.

Handling conflicts between product and marketing teams requires a diplomatic approach. I would aim to facilitate an open discussion to understand both perspectives, finding common ground. Establishing a clear framework for collaboration, including shared goals and KPIs, helps mitigate conflicts and promotes teamwork toward aligning objectives.

I utilize various tools, such as survey platforms (like SurveyMonkey or Typeform) for collecting feedback, alongside CRM systems that track customer interactions. For analysis, I often use data visualization tools (like Tableau) to make insights accessible and actionable. This combination allows me to gather comprehensive feedback and quickly determine trends.