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Sr. Manager - Crypto Product Strategy - job 4 of 20

Are you passionate about the intersection of payments and blockchains? Are you deeply familiar with permissionless blockchain technology and have a close network of experts in the fast-moving stablecoin and fintech ecosystem? Are you excited about the challenge of leading stablecoin strategy and developing new GTM for Visa and our clients? 

As a part of Visa’s Crypto organization, you will have responsibility for developing and executing Visa’s GTM strategy for our product line, being part of external client engagements. Visa’s foundation is built on electronic money movement and crypto demonstrates this evolution of money into a new data type that runs over the internet. We are seeking a highly motivated individual who will be successful in building internal relationships with key stakeholders across the product, engineering, risk, and legal organizations in order to both develop and execute Visa’s crypto product strategy. You will help lead Visa as the bridge between new digital currency wallets and 70+ million merchants, financial institutions, and other key partners to successfully expand our business into this new, strategic vertical. 

  • Be part of Visa’s Crypto business and strategy team. Work closely with products, account executives, and other Visa key stakeholders to develop GTM strategy and commercialization plays for our clients
  • Analyze data to identify commercial opportunities for new products, work with pricing, risks, legal and other cross-functional teams to execute GTM
  • Build client-facing assets and content. Deliver client solutioning and commercials end-to-end. Co-create stablecoin strategy and use cases with clients and partners
  • Identify and create transformative product solutions that will deliver value to our business and our clients through this ecosystem evolution
  • Serve as an external facing expert on stablecoins and payments, educate key clients on the ecosystem
  • Build relationships and coordinate business development efforts for key partnerships with banks / FIs, fintehcs, merchants, partners, etc
  • Ideate and execute opportunities to build GTM that leverage Visa’s core competencies
  • Influence and provide market feedback and knowledge sharing to cross-functional teams and executive leadership.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Average salary estimate

$175000 / YEARLY (est.)
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$150000K
$200000K

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What You Should Know About Sr. Manager - Crypto Product Strategy, Visa

Join us at Visa as the Sr. Manager - Crypto Product Strategy based in the vibrant city of San Francisco! If you're passionate about the cutting-edge world of payments and blockchains, this opportunity is right for you. In this exciting role, you'll dive into developing and executing Visa's go-to-market strategy specifically for our product line within the rapidly evolving crypto landscape. You'll work closely with products, account executives, and other key stakeholders, leveraging your expertise in permissionless blockchain technology and your connections within the stablecoin and fintech ecosystem. Your mission? To act as a bridge between digital currency wallets and a vast network of over 70 million merchants and financial institutions. This position will have you identifying commercial opportunities, building client-facing assets, and directly engaging with clients to co-create innovative stablecoin strategies. You'll serve as an external expert, educating clients on the nuances of the crypto ecosystem while identifying transformative product solutions that add significant value. If you're ready to take the helm of Visa's crypto product strategy and lead us into this exciting new vertical, we’d love for you to bring your insights and vision to our team!

Frequently Asked Questions (FAQs) for Sr. Manager - Crypto Product Strategy Role at Visa
What are the primary responsibilities of the Sr. Manager - Crypto Product Strategy at Visa?

The Sr. Manager - Crypto Product Strategy at Visa is responsible for developing and executing go-to-market strategies for the crypto product line. This includes analyzing data to identify commercial opportunities, collaborating with cross-functional teams like pricing and legal, and co-creating stablecoin strategies with clients. Building client-facing assets and establishing partnerships are key aspects of this role, along with serving as an expert on the crypto ecosystem.

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What qualifications are required for Visa's Sr. Manager - Crypto Product Strategy?

Candidates for Visa's Sr. Manager - Crypto Product Strategy should possess a strong understanding of blockchain technology and the fintech landscape, especially in the realm of stablecoins. Experience in developing go-to-market strategies, excellent relationship-building skills, and a proven track record in product development and commercialization plays are essential qualifications for this role.

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How does the Sr. Manager - Crypto Product Strategy at Visa work with clients?

In this role, the Sr. Manager - Crypto Product Strategy at Visa will engage directly with clients to deliver tailored solutions. This involves analyzing client needs, educating them on stablecoins and payment innovations, and co-creating strategies that tap into Visa's capabilities. Building strong relationships and understanding client objectives will be crucial for the success of the engagements.

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What opportunities can I expect as Sr. Manager - Crypto Product Strategy at Visa?

As the Sr. Manager - Crypto Product Strategy at Visa, you will find yourself at the forefront of payment innovation. Expect to identify transformative product solutions, influence market feedback for executive leadership, and contribute to building Visa's reputation as a leader in the digital currency space. This role provides unique opportunities for professional growth and the chance to shape the future of payments.

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Is the Sr. Manager - Crypto Product Strategy role at Visa remote or hybrid?

The Sr. Manager - Crypto Product Strategy position at Visa is classified as a hybrid role, meaning you'll have the flexibility to work both in the office and remotely. However, the expectation for the number of days in the office can be confirmed with your hiring manager, allowing for a tailored work-life balance.

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Common Interview Questions for Sr. Manager - Crypto Product Strategy
Can you explain your experience with developing go-to-market strategies?

In answering this question, highlight specific examples from your past roles where you developed successful go-to-market strategies, focusing on the planning, implementation, and results achieved. Detail the steps involved and any collaborations with cross-functional teams.

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How do you stay updated on trends in the crypto and fintech industries?

Discuss the methods you use to stay informed, such as following industry news sources, participating in fintech conferences, and engaging with professionals in your network. Emphasize your proactive approach to continuous learning in the rapidly changing landscape.

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What do you see as the biggest challenges for stablecoins in the payments ecosystem?

Respond thoughtfully by identifying several challenges, such as regulatory hurdles, market acceptance, and technological integration. Demonstrating awareness of these challenges and offering insights into how to overcome them can showcase your expertise.

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How do you prioritize tasks when managing multiple projects?

Explain your prioritization strategy, perhaps using tools or frameworks like the Eisenhower Matrix. Share real-life examples of balancing competing priorities effectively in previous positions, emphasizing your organizational skills.

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What strategies would you employ to educate clients about stablecoins?

Describe a multi-tiered approach that includes creating educational materials, hosting workshops or webinars, and providing one-on-one consultations. Tailor your strategies based on different types of clients and their needs.

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Can you discuss a successful product you launched in the past?

Use this opportunity to narrate a detailed story about a product launch. Include the initial concept, strategy, challenges faced, teamwork, and metrics for success. This shows your capability and achievements in product management.

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How would you measure the success of Visa’s crypto product strategy?

Outline various KPIs you would consider—such as adoption rates, client satisfaction, revenue growth, and partner engagement metrics. Illustrate your analytical mindset and your ability to drive strategic decisions based on data.

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Describe a time when you had to influence executive leadership for a product initiative.

Select an instance where your influence led to a favorable outcome. Discuss the approach you took, how you presented data and insights, and the eventual impact on decision-making.

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What role does collaboration play in your work processes?

Highlight your belief in teamwork while providing examples of when collaboration led to successful outcomes. Discuss your experience working with cross-functional teams and how you foster a collaborative spirit.

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How would you handle a disagreement with a stakeholder?

Share a methodical approach to conflict resolution, emphasizing open communication, active listening, and engaging in constructive dialogue. Provide a real-life example if possible that showcases your diplomacy and problem-solving skills.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 4, 2025

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