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VCS Marketing Ops Analyst - job 9 of 14

 As part of the Global Visa Commercial Solutions Team, you will be responsible for providing comprehensive marketing operations support, focusing on reporting, budget planning and management, marketing measurement, and case study development.

You will collaborate closely with the VCS Marketing Head and VCS Commercial Ops Head on all planning and reporting activities. Your ability to manage and analyze data, along with your strategic planning skills and sharp project management skills will be critical to your success.

This role offers the opportunity to interact with senior stakeholders, bring new ideas to fruition, and genuinely contribute to showcasing the overall business value of marketing.

Key Responsibilities:

  • Develop and manage comprehensive marketing reports to track performance and provide insights.
  • Plan and manage the marketing budget, ensuring efficient allocation and utilization of resources.
  • Measure and analyze marketing performance to optimize strategies and improve ROI.
  • Develop and maintain case studies to highlight successful marketing initiatives and campaigns.
  • Collaborate with the Marketing Head on all planning and reporting activities.
  • Support the creation of marketing materials and campaigns as needed.
  • Maintain relationships with internal stakeholders and external partners to ensure alignment and successful execution of marketing strategies.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Average salary estimate

$72500 / YEARLY (est.)
min
max
$60000K
$85000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About VCS Marketing Ops Analyst, Visa

Join the Global Visa Commercial Solutions Team as a VCS Marketing Ops Analyst in Washington, where you'll dive deep into the world of marketing operations! In this exciting role, you'll provide extensive support for reporting, budget management, and marketing measurement while crafting compelling case studies that showcase the power of effective marketing strategies. Collaborating closely with both the VCS Marketing Head and VCS Commercial Ops Head, you'll harness your strong data analysis and strategic planning skills to manage and optimize marketing initiatives. Expect to interact with senior stakeholders, bringing fresh ideas to the table while playing a vital role in demonstrating marketing's value to the business. Your main tasks will include creating comprehensive reports to track marketing performance, allocating budget resources efficiently, and interpreting data to enhance ROI. Plus, you’ll have the opportunity to develop and maintain case studies to highlight our best campaigns. Don't forget, you'll also support the creation of unique marketing materials and campaigns, along with maintaining solid relationships with internal teams and external partners. This hybrid position means flexibility in your work environment, as the number of days in the office will be confirmed by your Hiring Manager. Embrace the chance to move your career forward while making a real impact at Visa!

Frequently Asked Questions (FAQs) for VCS Marketing Ops Analyst Role at Visa
What are the main responsibilities of the VCS Marketing Ops Analyst at Visa?

The VCS Marketing Ops Analyst at Visa is responsible for a variety of tasks including developing and managing marketing reports to track performance, planning and managing the marketing budget, and analyzing marketing performance to optimize strategies. Additionally, creating and maintaining case studies of successful initiatives and collaborating with senior stakeholders on reporting activities are key components of this role.

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What qualifications are necessary for a VCS Marketing Ops Analyst position at Visa?

To succeed as a VCS Marketing Ops Analyst at Visa, candidates should have strong analytical skills, project management experience, and a background in marketing operations. Knowledge in budget planning and the ability to measure and analyze data to improve ROI are also important. A degree in marketing, business, or a related field is often preferred.

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How does the VCS Marketing Ops Analyst role at Visa interact with senior stakeholders?

In the VCS Marketing Ops Analyst role at Visa, you’ll have the opportunity to engage directly with senior stakeholders. This includes collaborating with the VCS Marketing Head and other senior leaders during planning and reporting activities, allowing you to showcase the impact of marketing initiatives and contribute to strategic discussions.

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What is the hybrid work structure for the VCS Marketing Ops Analyst role at Visa?

Visa offers a hybrid work structure for the VCS Marketing Ops Analyst position, which means you’ll have the flexibility to work both remotely and in the office. The specific number of days required in the office will be confirmed by your Hiring Manager, allowing for a balanced approach to work-life integration.

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What tools and technologies are typically used by a VCS Marketing Ops Analyst at Visa?

As a VCS Marketing Ops Analyst at Visa, you'll likely use various tools for data analysis, reporting, and marketing automation. Familiarity with platforms like Excel for financial planning, Google Analytics for performance measurement, and project management software to keep track of tasks is essential in this role.

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Common Interview Questions for VCS Marketing Ops Analyst
Can you describe your experience with marketing budget management?

When discussing your experience with marketing budget management, highlight specific examples where you developed, monitored, and adjusted budgets based on marketing performance. Discuss any tools you've used and how your decisions impacted ROI.

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How do you measure the success of marketing campaigns?

Explain your methods for measuring success by discussing key performance indicators (KPIs) that you track. Include metrics such as conversion rates, reach, engagement, and return on investment (ROI) and how you analyze this data to make strategic recommendations.

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What strategies do you use for effective project management?

Outline your strategies for managing projects effectively, including tools you use for planning and tracking, your approach to managing timelines and resources, and how you prioritize tasks to meet deadlines while maintaining quality.

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Can you give an example of a successful marketing initiative you’ve been involved in?

Share a specific marketing initiative you were part of, detailing your role and the impact it had. Explain the planning, execution, and outcomes, and highlight any creative solutions you implemented to overcome challenges.

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How do you stay updated with the latest marketing trends?

Discuss the various resources you use to stay informed about marketing trends, such as industry blogs, webinars, podcasts, and professional networking. Mention any specific marketing communities or forums you participate in to expand your knowledge.

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What tools do you prefer for data analysis and reporting?

Talk about the specific tools you are proficient in for data analysis and reporting, such as Excel, Tableau, or Google Analytics. Highlight how you utilize these tools to extract insights and how they contribute to informed decision-making.

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How do you handle tight deadlines in your work?

Explain your approach to managing tight deadlines, including how you prioritize tasks, communicate with team members, and use project management techniques to ensure timely delivery of marketing initiatives.

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What role does collaboration play in your position as a Marketing Ops Analyst?

Describe the importance of collaboration in your role as a Marketing Ops Analyst. Discuss how you work with cross-functional teams and how effective communication enhances project outcomes and ensures alignment with business goals.

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How do you approach developing case studies for marketing initiatives?

Share your process for developing compelling marketing case studies, including the data you gather, the stories you tell, and how you ensure they effectively communicate the success and value of the initiatives you highlight.

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Why do you want to work for Visa as a VCS Marketing Ops Analyst?

Discuss your motivation for wanting to work with Visa, focusing on the company's reputation, your alignment with their values, and how the VCS Marketing Ops Analyst role offers you the chance to leverage your skills while contributing to the company's marketing success.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

8829 jobs
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Full-time, hybrid
DATE POSTED
April 3, 2025

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