Senior CRM Marketing Manager

As the Senior CRM Marketing Manager at Brigit, you will oversee strategic initiatives focused on customer lifecycle and engagement, manage the end-to-end CRM campaigns, and collaborate with cross-functional teams to create personalized customer journeys. You will also be responsible for optimizing automated email marketing programs, push notifications, and in-app messaging to enhance customer retention and engagement.

To be a great fit for the Senior CRM Marketing Manager position at Brigit, you need 5-7 years of hands-on experience in managing CRM programs from concept through analysis. Familiarity with consumer subscription products, experience with CRM tools like Iterable, and knowledge of customer segmentation and deliverability are essential. Strong analytical skills, project management abilities, and creativity will also help you thrive in this role.

The Senior CRM Marketing Manager plays a vital role in driving customer engagement at Brigit by leading initiatives that focus on retention through innovative and personalized marketing strategies. By utilizing automated and dynamic communications tailored to customer behaviors, this role ensures that each interaction is meaningful and contributes to a positive customer experience.

What sets the Senior CRM Marketing Manager position at Brigit apart is the opportunity to make a significant impact on how we engage with our members. This role not only involves managing campaigns but also collaborating with various teams to enable an innovative approach to personalized customer journeys. Moreover, working within a fast-paced and dynamic startup environment presents both challenges and exciting growth opportunities.

The Senior CRM Marketing Manager at Brigit should be well-versed in using advanced marketing automation and CRM systems, particularly Iterable. Familiarity with other tools like Braze, ExactTarget, or Responsys, as well as programming languages such as Handlebars for dynamic content creation, is also beneficial to execute impactful CRM strategies effectively.

To measure the success of a CRM marketing campaign, I analyze key performance indicators such as open rates, click-through rates, conversion rates, and customer retention metrics. Evaluating customer feedback and conducting A/B tests can also provide valuable insights into what resonates most with our audience. Grounding decisions in data is crucial for continuous improvement.

Absolutely! One of the most successful CRM campaigns I managed involved creating a personalized email series for a product launch. By segmenting our audience based on their previous interactions, I crafted tailored content for each segment. This resulted in a 25% increase in engagement compared to past campaigns, highlighting the power of personalization and targeted messaging.

To improve customer retention, I focus on delivering value through personalized communication, understanding customer needs and pain points, and creating loyalty programs that reward engagement. Implementing feedback loops to gather insights and regularly updating campaigns based on data-driven results helps to foster long-term relationships.

I prioritize tasks based on their impact and deadlines, breaking projects into manageable steps. Utilizing project management tools helps keep everything organized, and I maintain open communication with my team to ensure everyone is aligned. Remaining flexible and adaptable allows me to effectively navigate tight schedules without compromising quality.

I ensure compliance with CAN-SPAM laws by implementing clear opt-in processes and providing easy opt-out options for all email campaigns. Additionally, regularly updating our subscriber list and respecting users' preferences play key roles in maintaining compliance and fostering trust with our audience.

My process for creating customer segments involves analyzing customer data, including demographics, behaviors, and transaction history. This enables me to identify common characteristics and tailor messaging accordingly. I also leverage various segmentation tools to refine our approach, ensuring that messaging resonates with each segment's unique needs.

I stay current with marketing trends by regularly attending industry conferences, participating in webinars, and engaging with professional networks. Subscribing to relevant newsletters and following thought leaders on social media also help me keep a pulse on emerging strategies and technologies, allowing me to innovate within my campaigns.

Data analysis is the backbone of my CRM strategies. By analyzing metrics from previous campaigns, I get actionable insights into what's working and what's not. Leveraging data allows me to optimize targeting and messaging, ensuring our communication is relevant and impactful, ultimately leading to better engagement and retention rates.

In a cross-functional environment, I foster collaboration by actively communicating my ideas and being open to feedback from team members in different departments. Encouraging brainstorming sessions and using collaborative tools ensures everyone is aligned and feels valued. I believe that diverse inputs lead to richer strategies and better outcomes, enhancing the overall effectiveness of our campaigns.

If a campaign underperforms, I would first conduct a thorough analysis to identify the factors contributing to its lack of success. Active engagement with the data would guide my next steps, allowing me to pivot quickly. I would keep an open dialogue with the team to brainstorm solutions and optimize future campaigns, always learning and adapting from each experience.