Senior User Acquisition Manager (Paid Social)

The Senior User Acquisition Manager at Welltech will oversee the launch and management of advertising campaigns on platforms like Meta, TikTok, and Snapchat. This includes monitoring and optimizing campaign performance, conducting A/B testing on creative assets, and researching new user acquisition channels to enhance our growth in the health and fitness sector.

To be successful as a Senior User Acquisition Manager at Welltech, candidates should have at least 4 years of experience in digital marketing with a strong background in user acquisition. Hands-on experience with paid social platforms and significant budget management is essential. Proficiency in English and strong communication skills will also be critical for collaborating with cross-functional teams.

The Senior User Acquisition Manager at Welltech will utilize various tools including Microsoft Office Suite (especially Excel), Google Workspace, and analytics platforms like Google Analytics, Tableau, or Clarisight to analyze campaign performance and drive data-driven decisions effectively.

The Senior User Acquisition Manager plays a vital role at Welltech by executing strategies that attract users to our health and fitness apps. By effectively managing advertising campaigns and driving user engagement, they help fulfill our mission of transforming lives through innovative health solutions.

Candidates for the Senior User Acquisition Manager position at Welltech can anticipate a structured hiring process. This typically includes an initial recruiter call, a meeting with team members, a skills assessment, and interviews with leadership, allowing potential hires to showcase their expertise and fit for the role.

To manage multiple campaigns effectively, prioritize tasks based on their goals and allocate resources strategically. Use project management tools to organize workflows and ensure each campaign remains on track while continually monitoring performance to make necessary adjustments.

In a previous role, I launched a campaign targeting millennials through Instagram ads, using engaging visuals and targeted messaging. By conducting A/B tests on ad formats, we improved our click-through rates by 30% and significantly increased user acquisition within our target demographic.

Key metrics include cost per acquisition (CPA), return on ad spend (ROAS), click-through rate (CTR), and conversion rate. Assessing these figures allows for a comprehensive understanding of campaign success and areas for optimization.

I maintain open communication with designers by involving them early in the process, sharing campaign goals, and providing them with user insights. Regular check-ins and A/B testing outcomes help align our strategies and leverage creative solutions effectively.

I engage in regular research, follow industry leaders, subscribe to relevant newsletters, and participate in webinars or conferences. Networking with peers also provides insights into emerging trends, helping to inform our strategies.

Prioritization involves analyzing user demographics, existing channel performance, and market trends. I focus on channels where our target audience is most active, running tests to evaluate their effectiveness before scaling efforts.

I regularly implement A/B testing to compare different ad creatives, copy, or targeting strategies. By tracking performance metrics, I identify the most effective elements that resonate with users, enabling continuous optimization of our campaigns.

Analytics is crucial in my decision-making process; it informs all aspects of campaign management. By leveraging data insights, I can track performance, understand user behavior, and make educated adjustments to improve overall acquisition outcomes.

For underperforming campaigns, I first analyze the metrics to identify specific issues, such as targeting inaccuracies or creative problems. Based on insights, I either refine the campaign strategy or reallocating the budget to higher-performing channels.

My motivation stems from the impact this industry can have on people's lives. I am passionate about promoting health and wellness, and being in a role where I can leverage my skills to drive user engagement for beneficial products is incredibly rewarding.