Global Marketing Specialist

The Global Marketing Specialist at Lifeway will lead and execute various marketing projects aimed at the Spanish resource area to drive revenue and enhance market share. Responsibilities include conducting in-depth market research, developing and optimizing marketing collateral, and designing strategic marketing plans based on data insights. This role ensures all content is culturally relevant and linguistically accurate for Spanish-speaking audiences.

To qualify for the Global Marketing Specialist position at Lifeway, candidates are required to have a Bachelor’s degree, with a Master’s preferred. Candidates should possess 2-3 years of experience in marketing and project management, along with a deep understanding of process management in ministry. Fluency in both Spanish and English is crucial, as well as strong communication skills.

Important skills for the Global Marketing Specialist position at Lifeway include excellent written and oral communication skills in both English and Spanish, strong problem-solving capabilities, outstanding customer service skills, and proficiency in software such as Adobe Suite and Microsoft Office. The ideal candidate should also be a self-motivated team player with strong organizational skills.

Lifeway fosters a strong Work from Anywhere culture, allowing remote team members the flexibility to manage their work remotely. The company hosts all-team meetings several times each year and provides travel for key team gatherings, ensuring team cohesion and collaboration. Additionally, they provide equipment and resources for a productive and ergonomic workspace.

Lifeway offers a comprehensive benefits package for full-time employees, including healthcare coverage, vacation and sick leave, holiday pay, a 401(k) plan, maternity and paternity leave, and adoption assistance. Employees also receive mission trip time and various resources to help them thrive in their roles.

When answering this question, focus on specific projects you've led or contributed to, detailing the objectives, your role, and the outcomes. Highlight your understanding of project management principles and your ability to work under pressure, which are crucial for the Global Marketing Specialist role.

In your response, emphasize your research methods and your familiarity with Spanish-speaking cultures. Discuss how you tailor content based on audience insights and feedback, ensuring that messaging resonates with the communities Lifeway aims to serve.

Outline your approach to data analysis, including the tools you use, how you interpret metrics, and how you apply these insights to inform marketing strategies. Be sure to mention any relevant experience you have with specific metrics that have driven successful marketing outcomes.

Discuss your time management skills and techniques you use to stay organized, such as using project management software or prioritizing tasks based on deadlines and importance. Give examples of how you’ve successfully managed competing deadlines in the past.

Share a specific example that showcases your creativity, strategic planning, and execution. Highlight the objectives of the campaign, your role, and the impact it had on the audience or organization, quantifying results whenever possible.

Reflect on your experiences working within teams, mentioning the importance of clear communication, mutual respect, and open feedback. You can also discuss how you build relationships and foster collaboration, especially in a remote setting.

When answering, provide a clear scenario where market conditions changed, necessitating a shift in strategy. Explain how you identified the need for adaptation and the steps you took to implement changes effectively while still achieving your goals.

Discuss your commitment to professional development through articles, webinars, networking, and attending industry-related conferences. Highlight specific marketing or ministry trends that you follow closely and how they could inform your work as a Global Marketing Specialist.

Focus on your openness to constructive criticism and your desire to continuously improve. Share an example of how feedback led to a positive change in your work or a project, demonstrating your growth mindset.

In your response, express your passion for the mission of Lifeway and your dedication to serving the global Church. Relate your skills, experiences, and personal values to the organization's goals, highlighting what excites you about the opportunity.