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Principal, Executive Communications, Illuminate AI

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

At Workday, we value our candidates’ privacy and data security.  Workday will never ask candidates to apply to jobs through websites that are not Workday Careers. 

  

Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not.

  

In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.

About the Team

Employee & Executive Communications is a team of storytellers and strategic advisors to internal collaborators who engage Workmates across the globe to drive business impact. We actively support executive communications that promote Workday’s exciting growth trajectory, and we're excited to be at the center of driving important change across the company: nurturing our values-driven culture, driving a growth mindset while elevating Workday’s reputation, and building Workday acuity and ambassadorship.

About the Role

Join Workday and be at the forefront of shaping the future of work!

We're seeking a passionate and skilled communicator to join our dynamic team and play a pivotal role in amplifying Workday's AI narrative. In this role, you'll partner with key leaders to communicate our innovative agentic AI strategy to a wide range of audiences, including employees, customers, partners, analysts, media, shareholders, and industry influencers.

This is a high-impact role that offers the opportunity to collaborate directly with Workday’s Senior Vice President of Experience and Workday’s Vice President of Illuminate AI Products. We're looking for someone with a strong background in executive communications, a deep understanding of the AI landscape (from generative to agentic), and a knack for crafting technically complex concepts into compelling stories that resonate. If you're excited about the potential of AI to transform the world of work and thrive in a fast-paced environment, we encourage you to apply!

RESPONSIBILITIES:

  • Collaborate with Marketing to develop and deliver impactful executive thought leadership platforms and communications programs that position Workday as the leading AI platform for organizations to manage their people, money, and AI agents.

  • Drive the strategic development and execution of executive communications for Workday’s SVP of Experience and Workday’s VP of Illuminate AI Products, in collaboration with Marketing teams (including product marketing, PR, AR, thought leadership, keynote content & corporate narratives, employee communications, and social media).

  • Cultivate strong, collaborative partnerships with the SVP and VP, their organizations, and their teams, serving as a trusted communications advisor and strategic business partner.

  • Partner directly with the SVP, VP, and other key collaborators to plan, write, edit, and distribute a variety of communications materials, including blogs, video scripts, and keynotes.

  • Lead the development of keynotes, providing strategic guidance to leaders on messaging, tone, and delivery.

  • Partner with the two leaders and their teams to develop internal messaging and presentations for company updates, key initiatives, industry topics, and more, in collaboration with executive chiefs of staff and executive assistants.

  • Collaborate closely with the two leaders to develop external messaging that supports their narratives and engagements, such as media briefings, customer-facing events, speaking opportunities, and blogs.

  • Contribute to the evolution of Workday's brand voice, using creativity and engaging communication to inform and connect with audiences, in close collaboration with Marketing.

  • Partner with the design team to guide the development of compelling visuals and slides that enhance executive presentations and engage audiences

About You

BASIC QUALIFICATIONS

  • At least 10 years working in corporate communications and marketing, including executive communications experience, in a fast-paced, high-tech company

  • Demonstratable, in-depth knowledge of AI concepts, trends and innovations, beyond just general technology knowledge. The ideal candidate will grasp the nuances of AI, including generative and agentic AI, machine learning, and specific applications.

  • Demonstrable ability to understand complex technology and translate it into compelling stories, including the capacity to explain AI in a clear, concise, and engaging way for various audiences—from technical experts to the general public. 

  • Proven success in strategic executive communications, with a strong portfolio of impactful, internal and external content. 

  • Established track record collaborating with and proactively supporting senior leaders on communications strategies and standard methodologies; client service mentality and consultative approach is a requirement.

  • A proactive adopter of AI in their own workflow and a strong advocate for demonstrating approved AI tools (such as Google Gemini and Workday AI) to enhance efficiency and innovation within the communications function and across Workday.

  • Strong experience leading C-level keynote content development, including storyline development, script writing and guiding visuals (in partnership with visual designer).

  • Strong interpersonal skills, executive presence and an incredibly high EQ.

  • Outstanding writing and editing skills; ability to write for a broad spectrum of multimedia communications channels.

OTHER QUALIFICATIONS

  • High degree of flexibility, with the ability to manage multiple priorities simultaneously.

  • Innovative mindset—always looking for ways to improve how Workday communicates with and engages audiences.

  • Data-minded and value-oriented thinking is ideal, including experience building out reports and metrics-based programs for executive communications.

  • Specific knowledge in building, selling and deploying enterprise software–not the actual selling or deploying but knowing and understanding the strategy and concepts behind each. 


Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.CA.Pleasanton


 

Primary Location Base Pay Range: $168,000 USD - $252,000 USD


 

Additional US Location(s) Base Pay Range: $140,600 USD - $252,000 USD

If performed in Colorado, the pay range for this job is $148,000 - $222,000 USD based on min and max pay range for that role if performed in CO.

The application deadline for this role is the same as the posting end date stated as below:
 

06/01/2025



Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!

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Average salary estimate

$210000 / YEARLY (est.)
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$168000K
$252000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Principal, Executive Communications, Illuminate AI, Workday

Your work days are brighter at Workday, and we're thrilled to invite you to consider the position of Principal, Executive Communications at our vibrant Pleasanton, CA office. This role is a golden opportunity for an enthusiastic communicator who is ready to partner closely with key leaders, including the Senior Vice President of Experience and the Vice President of Illuminate AI Products, to articulate and amplify Workday's innovative AI narrative. You'll be pivotal in shaping not just company messaging but the future of work itself! We need someone with a robust background in executive communications and a deep understanding of the ever-evolving AI landscape, capable of turning technically complex concepts into engaging stories that resonate with varied audiences, from employees to industry influencers. Your efforts will help drive our mission to enhance our culture, celebrate our values, and elevate Workday’s reputation in the market. You will engage closely with Marketing teams, collaborate on thought leadership content, and develop exciting communication strategies that inspire and engage Workmates worldwide. If you are passionate about using AI to transform work, excited to shape dynamic narratives, and ready to thrive in our collaborative culture, we want to hear from you! You will not only make an impact within our organization but contribute to the way we engage with the world around us. Welcome to Workday, where your voice and ideas matter and every day is a chance to shine.

Frequently Asked Questions (FAQs) for Principal, Executive Communications, Illuminate AI Role at Workday
What are the responsibilities of the Principal, Executive Communications at Workday?

The Principal, Executive Communications at Workday will play an indispensable role in developing and executing executive communication strategies. Responsibilities include collaborating with senior executives to craft and distribute various communications materials, from blogs to keynotes, and ensuring that Workday's innovative AI narrative is conveyed effectively across multiple platforms. The role entails leading the strategic development of thought leadership initiatives that establish Workday as a leader in the AI space while fostering a collaborative partnership with the marketing team.

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What qualifications are necessary for the Principal, Executive Communications position at Workday?

Candidates for the Principal, Executive Communications role at Workday should have at least 10 years of experience in corporate communications, particularly in executive communications within a high-tech sector. It's essential to showcase in-depth knowledge of AI concepts and trends and demonstrate a strong ability to translate complex technology into engaging narratives for diverse audiences. Having a successful track record in collaborating with senior-level executives on strategic communications initiatives is vital for this role.

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Is experience with AI required for the Principal, Executive Communications role at Workday?

Yes, experience with AI is crucial for success as a Principal, Executive Communications at Workday. The ideal candidate should possess a robust understanding of AI concepts, particularly differences between generative and agentic AI. Familiarity with machine learning and its applications will enhance the ability to create effective messaging that resonates with both technical experts and the general public, showcasing Workday's innovative capabilities.

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What kind of communication skills are expected from the Principal, Executive Communications at Workday?

Outstanding writing and editing skills are essential for the Principal, Executive Communications position at Workday. The candidate must be able to create clear, compelling content across various multimedia channels, from internal communications to external media engagements. Furthermore, strong interpersonal skills are necessary for building collaborative partnerships with senior leaders and advising them on effective communication strategies that elevate Workday's brand voice.

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What is the work environment like for the Principal, Executive Communications at Workday?

Workday fosters a collaborative and innovative work environment for the Principal, Executive Communications role. The culture prioritizes employee well-being and inclusivity, allowing individuals to express themselves fully. With a flexible work model, team members enjoy the freedom to balance productivity in-office with remote work, enabling deeper connections while still achieving business objectives. It's a great place to nurture your career while embracing creativity and community.

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Common Interview Questions for Principal, Executive Communications, Illuminate AI
Can you describe your experience in executive communications?

When discussing your experience in executive communications, highlight specific campaigns or projects you've led or contributed to. Discuss the strategies you've implemented to effectively convey messages from senior executives to various audiences. Sharing measurable outcomes, such as increased engagement or improved internal feedback, will demonstrate your impact in this area.

Join Rise to see the full answer
What strategies do you use to simplify complex AI concepts for a general audience?

Discuss techniques like using analogies, visuals, and storytelling to break down complex AI concepts. Share examples where you've successfully simplified technical subjects for broader audiences, emphasizing the importance of clarity, relatability, and audience engagement in your communication strategy.

Join Rise to see the full answer
How do you collaborate with senior leaders in creating communication strategies?

Explain your approach to fostering strong partnerships with senior leaders. Emphasize your proactive communication style, your ability to listen, and how you can tailor messaging that aligns with leadership goals. Providing an example of a successful collaboration will illustrate your capabilities here.

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How do you ensure consistency in messaging across various platforms?

To ensure consistency in messaging, I recommend developing a comprehensive communication playbook that outlines voice, tone, and key messages. Regularly reviewing materials and training stakeholders about brand guidelines can help maintain alignment across all platforms, ensuring a cohesive and unified communication strategy.

Join Rise to see the full answer
What do you think is key when developing thought leadership content?

Effective thought leadership content should demonstrate originality, relevance, and insight. Focus on identifying pressing industry challenges and positioning insights that articulate how your organization uniquely addresses them. Using compelling data and storytelling can enhance relatability, thus making your content stand out.

Join Rise to see the full answer
Can you provide an example of a successful keynote you developed?

When discussing a successful keynote, describe the context, objective, and the audience it targeted. Talk about your research process, content structure, and how you incorporated storytelling elements. Highlight the feedback received and any measurable impact, such as audience engagement or follow-up discussions.

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How do you approach feedback on your communications content?

Describe your openness to feedback as an essential part of the creative process. Explain your method for incorporating constructive criticism into your work, how you adjust messaging based on audience responses, and your technique for fostering a positive feedback loop among collaborators.

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What role does data analytics play in your communication strategies?

Data analytics helps inform communication strategies by providing insights into audience engagement and content performance. Discuss how you use analytics to measure the effectiveness of your communications, optimize future content, and understand audience preferences better.

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How do you stay informed about the latest trends in AI?

Staying informed about AI trends involves a multifaceted approach: subscribing to industry publications, attending relevant conferences, participating in webinars, and engaging with community discussions. Share any specific sources or networks you rely on for the latest insights, emphasizing your commitment to continuous learning.

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Why are you interested in the Principal, Executive Communications role at Workday?

Express your passion for Workday's commitment to innovation and employee-centric culture. Discuss how your experience aligns with their mission and your enthusiasm for contributing to the company’s narrative within the AI landscape. Personal stories or experiences that connect you to Workday will make your response more compelling.

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